Print 2023, January

Gravure printing and its varieties

Gravure printing and its varieties

Printing products have long been part of everyday life. Newspapers, magazines, mailbox advertisements, business cards, flyers and catalogs of large stores - every person has at least once come into contact with this. So how does this product come to be? Who creates it? What method is used for this? The answers to these questions can be found in the article below

General layout requirements

General layout requirements

A ready-made layout is a file that is fully prepared for printing and does not require changes to the content, as well as any prepress preparation. We will analyze the features of printing services, the options for their provision, demand in the modern market

Ribbon is an ink ribbon for durable and high quality printing

Ribbon is an ink ribbon for durable and high quality printing

Printing with ribbon is about creating a denser, clearer and more durable print. The main scope of the ribbon is trade and warehouse complexes with a large turnover. The article tells about the types of ribbon, the features of its coloring layer, the scope, advantages, manufacturers

Production of advertising on self-adhesive film: types of advertising, technology of work and description with photo

Production of advertising on self-adhesive film: types of advertising, technology of work and description with photo

Transparent self-adhesive film has gained a special reputation in the advertising business. Advertising made on a transparent "self-adhesive" is of perfect quality (the service life of a transparent film is up to one year) and does not have a specific smell

How to make a flyer? flyer layout

How to make a flyer? flyer layout

The leaflet is the very first type of advertising that was used by man. It has been used for 200 years. At the same time, the popularity of this method of advertising does not decrease. How to make a flyer? First you need to create a template

A brochure is Definition, characteristics, types and classification, rules and execution technologies, project, calculation of funds and design ideas

A brochure is Definition, characteristics, types and classification, rules and execution technologies, project, calculation of funds and design ideas

A brochure is a great opportunity to advertise your products and products. Consider the features of its design, variety, scope. Let us dwell briefly on other options for promoting goods and services in the consumer market

Print advertising: types and functions, advantages and disadvantages

Print advertising: types and functions, advantages and disadvantages

How often do you encounter print ads? Every day. People take out leaflets from the mailbox in batches and throw them away without even reading them. Flipping through magazines, few people pay attention to advertising. But entrepreneurs spend a lot of money in order to be printed in a particular magazine. In this article, we will look at the types of print advertising, as well as tell you what works and what does not

Modern printing is an art

Modern printing is an art

Is it quite possible to provide the company with popularity and recognition without the participation of printing products, but at the same time remain in its own style and not get out of the common rut? Now we'll talk about it

Eurobooklet: dimensions, printing features and scope

Eurobooklet: dimensions, printing features and scope

Eurobooklet is a convenient and popular type of printing products that is used to promote goods and services in various business areas

Traditional and rare types of booklets

Traditional and rare types of booklets

The booklet is a valuable promotional tool that first peaked in popularity in the nineteenth century. Now advertising on paper spreads is experiencing a real renaissance, so we consider all types of booklets, classic and only recently emerged, in detail

Pad printing - what is it?

Pad printing - what is it?

Each brand today has its own recognizable logo, which marks all the manufacturer's products. To do this quickly and efficiently, pad printing is often used. What is this method of applying the image is described in the article

Samples and examples of promotional letters. How to write a sales letter: rules and procedures

Samples and examples of promotional letters. How to write a sales letter: rules and procedures

Promotional emails are a great sales tool that allows you to get a large number of responses and increase orders. However, the question of how to write them leads to complete confusion. This will help examples of promotional letters that can be used as a template

Kraft cardboard: description, features, composition and application

Kraft cardboard: description, features, composition and application

The widespread use of kraft cardboard is due to its exceptional qualities, which make it possible to create a versatile material for packaging goods, protecting securities and creating original cards and gifts

What is an advertising pillar?

What is an advertising pillar?

An advertising pillar is a portable folding structure in the form of an arch or a rectangle with advertising information located on one or two surfaces, where the frame is made of metal, since this material is more stable and durable compared to wood and plastic

What is the size of a standard postcard?

What is the size of a standard postcard?

If you are going to send a postcard by mail, then you should think about whether your postcard meets the standard

Bookmark-lasse - what is it?

Bookmark-lasse - what is it?

A laasse is a very common bookmark that differs from other types in that it is attached to the spine of a book

Color printing - modern technologies

Color printing - modern technologies

Many people remember the days when an inkjet printer was used - now even color laser printing is available to everyone

Offset printing and offset plates

Offset printing and offset plates

It's no secret that offset printing is one of the leading methods of color printing. But how does it work?

Production of various types of instructions

Production of various types of instructions

Instruction is a guide or collection of rules, actions, purpose of a case, or a description of the methods and order of doing something, for example, taking a medicine. Instructions are different not only in their form, but also in content, respectively, and the preparation of instructions is carried out in different ways

What is the standard business card format?

What is the standard business card format?

Your business needs a business card so you can leave contact information for partners and customers. But is there any generally accepted business card format?

Print technology: types of modern printing

Print technology: types of modern printing

In order to attract the attention of potential customers, companies use all the means at their disposal. Printing products help to realize these plans. These are business cards, with the help of which contact information is distributed, and posters indicating the direction of movement, and leaflets, which are a direct guide to action

Fluorescent film for effective advertising promotion

Fluorescent film for effective advertising promotion

Fluorescent film is based on the effect of the same name - a kind of glow that occurs without the use of energy sources. It is provided by the reflection of incoming light. To give brightness at night, it is enough to add elements from a special film to the advertising signboard, which has reliability and a long period of operation

How to print on cardboard. Devices for printing

How to print on cardboard. Devices for printing

Cardboard material has a large thickness and a rigid structure, because of this, printing on cardboard requires certain rules to be followed. Many products are made using this method, including calendars, business cards and brochures. Carton packaging is especially popular

Decal - what is it? Features, advantages and disadvantages

Decal - what is it? Features, advantages and disadvantages

One of the ways to create a unique and colorful promotional product is a decal, which can be applied to almost any hard surface. This way of creating images on various products is quite popular among consumers. For example, it is in this way that branded dishes, souvenir figurines and other items are most often branded

Indoor advertising: types and features

Indoor advertising: types and features

Indoor-advertising in retail, office and other premises helps to attract the consumer directly to the point of sale. The main thing is that the advertisement is placed in the right place and with the right text

Pocket calendar size: parameters

Pocket calendar size: parameters

Pocket calendars are an affordable, compact and practical variety of souvenirs. This fully explains the popularity

Standard pillar size: types of designs

Standard pillar size: types of designs

A pillar is a sliding portable product installed at the entrance to the room. The design serves to attract visitors. It is based on a metal frame of a rectangular or arched type and an advertising canvas with a waterproof pattern. A bright product is sure to be noticed by people. This is an effective way to attract customers

Flyer design. Development principles

Flyer design. Development principles

A flyer is a printed product that contains printed information. She can advertise a product, introduce a new firm or company, and also offer a variety of services

Bigboard or billboard: which option is correct?

Bigboard or billboard: which option is correct?

For many companies and individuals dealing with outdoor advertising, it is important to know how to pronounce it correctly - billboard or billboard? Let's try and figure it out

How to create the best flyer designs. Rules and Tips

How to create the best flyer designs. Rules and Tips

A flyer is one of the inexpensive and very effective ways to promote a product or service. It performs both an advertising and informational function for the consumer. For the manufacture of such products, you can visit the offices of various advertising printing agencies and view the samples of flyers that they provide in order to familiarize yourself with their products

Approval of advertising: procedure. Federal Law on Advertising

Approval of advertising: procedure. Federal Law on Advertising

Outdoor advertising is not the easiest process. You need to learn more about the approval of such advertising

How to make an effective advertising booklet

How to make an effective advertising booklet

If you want to attract a large number of potential customers in a short time, then booklet production will become just an indispensable assistant! How to make an advertising booklet interesting and readable, how to get people interested in the offered services or goods? There are simple but very effective rules that designers all over the world use

What are creative business cards?

What are creative business cards?

Are you starting your own business? Or maybe you are thinking about rebranding the company? In these cases, you will need creative business cards. Why can't you use the standard options? The fact is that the business card is the face of the company. And the more interesting it is, the deeper your company will sink into the subconscious of customers. This is what should be striven for. See below for creative business card ideas

What is promotional material?

What is promotional material?

In our time, advertising is one of the most powerful ways that can in one way or another influence a person. It changes many things: from a simple impression to the level of the economy. Therefore, the advertising industry really needs real professionals who are well versed in how to present information in the most financially profitable way

Banners are Banner printing. Advertising banners

Banners are Banner printing. Advertising banners

Faced in everyday life with advertising in one form or another, we often hear the ringing word "banner". What it is? Let's try to figure it out together

Advertising. Production of advertising signs

Advertising. Production of advertising signs

What advertising signs are there? What do you need to make outdoor advertising? How to make an advertising sign?

A booklet is a great way to advertise

A booklet is a great way to advertise

It is often necessary to convey certain information to people, such as a guidebook or advertising. Booklet it can present very original, beautiful and convenient

Book design: rules, patterns

Book design: rules, patterns

All publishing houses work with clear rules for the design of books. All of them are general and are subject to execution by all authors. In order to independently arrange your work, you need to be aware of a certain set of rules. In this article, we will look at what book design is, what you need to know for it, and also find out how to design a book yourself

Billboard is one of the best options for outdoor advertising

Billboard is one of the best options for outdoor advertising

Outdoor advertising began its development in Russia not so long ago. The billboard is a very young trend, it is a huge shield consisting of a support and a frame. The latter, in turn, is a rectangle that is sheathed with plywood, steel plates or other material

Example of ad type ad

Example of ad type ad

This article contains useful information that will help both ordinary workers and hiring managers. A well-written ad is a rarity these days, so here is a detailed description of how to avoid all sorts of mistakes