It is often necessary to convey certain information to people, such as a guidebook or advertising. The booklet can present it in a very original, beautiful and convenient way. It can compactly place not only the necessary pictures, but also write important information about prices, services and give contacts. What are the features and secrets of its creation, we learn from the article.
A booklet is a kind of printing, which is a small presentation of a type of product or service. It is a sheet that is folded in half, in three parts or in four, etc.
Creating booklets is a very delicate matter, requiring the ability to create a pleasant layout that allows you to convey the necessary information to people as efficiently as possible. Before embarking on the formation of a design, it is necessary to specify the following:
1. Purpose booklet.
2. How will it be distributed.
3. For which group of people it is intended.
4. What actions does it set the client to.
Depending on the availability of information, booklets are divided into image, selling and information.
The first type is aimed at the formation of peoplea positive opinion about the company, its separation from others and the emergence of a desire to re-apply. To do this, it is necessary that the printed edition contains something really useful and interesting, otherwise it will be destroyed. For example, tips, experience, common mistakes and how to fix them. That is, any information that helps citizens solve some of their problems with the help of the contents of the booklet creates a positive effect.
A sales booklet is a kind of advertising aimed at stimulating potential customers to take some action to purchase the offered product. For example, calling the company to get more details.
The third variety is an information booklet. This is a printout that can help the sales manager in his work, because it contains all the information about the company's services.
Now we learn the secrets of the correct production of such a useful publication. The human mind is designed in such a way that it perceives graphic information much better and faster than text. Therefore, the presence of images in the booklet is mandatory. A person first sees the drawing, examines it and the inscription under it, and, only if he needs all this, gets acquainted with the content of the written. For information to be perceived correctly, the design should not be annoying, distracting from its main content, but at the same time original.
During the first five seconds that a person looks at the title, he determines whether he is interested in the contents of the booklet. Therefore, the title should be concise andcarry something useful: the benefits and prospects of the proposal. Information should be written in an understandable language for absolutely everyone, even the elderly. If the purpose of the booklet is to sell, then the content should be brief.
It is mandatory to provide contact details so that the consumer can easily contact the company of interest to him. Phone, address, website - all this can be posted.
You can create a layout using modern graphics programs Adobe Photoshop, Corel Draw. When it is ready, further production of booklets is entrusted to the printing house.
