Marketing Tips 2023, January

What is supportive marketing?

What is supportive marketing?

Marketing has long been an integral part of world trade. Specialists do their best to meet market needs in order to extract as much profit from trading as possible. Marketing can be different, it all depends on its purpose. Supportive marketing plays an important role

The subtleties of taxation of prizes in the drawing of prizes in the promotion

The subtleties of taxation of prizes in the drawing of prizes in the promotion

The article is an author's review of tax legislation as applied to promotions and is devoted to the peculiarities of calculating personal income tax when issuing prizes in the prize draw. Examples are considered

Word of mouth marketing: basics, principle of action

Word of mouth marketing: basics, principle of action

Why do people themselves talk about the product they like, about a successful purchase, about a good shampoo, discounts, perfumes? Because they really like products that have a good reputation. And special advertising is not needed when word of mouth is working. In marketing, this term sounds more professional. The most interesting and useful business ideas for advertising at no cost will be discussed in this article

Marketing services are Types and examples of marketing services

Marketing services are Types and examples of marketing services

In the modern world it is difficult to imagine trade without marketing, which is engaged in an organizational function. It is this activity that is responsible for the creation, promotion and provision of a product or service to the consumer. Nowadays, every medium and large company has separate representatives in the firm who are engaged in marketing

Demand in marketing is Types, formation and tasks

Demand in marketing is Types, formation and tasks

What does demand mean in marketing, what are its types and how to form it? Everything you need to know about demand in marketing: categories, types, opinion of marketers, types of marketing used to solve different problems, ways of generating demand

Panel research is Definition, features and examples

Panel research is Definition, features and examples

Marketing activity involves the study of information flows in order to attract potential buyers. Methods for researching certain data have their own nuances. One of the most effective, according to experts, is a marketing panel. Let's see what it is

The concept of intensifying commercial efforts and its purpose

The concept of intensifying commercial efforts and its purpose

The main competing strategies are the concept of intensifying commercial efforts and the pure marketing strategy. The first of them implies such an approach to the promotion of goods, the starting point of which is the belief that demand is passive. The concept assumes that the goods will not be in demand by the consumer without due efforts on the part of the business

Beautiful restaurant names: interesting ideas, marketing tips

Beautiful restaurant names: interesting ideas, marketing tips

The restaurant business, like any other business, is highly competitive. So all the newcomers are trying to somehow stand out, so as not to fade against the general background. And if you decide to open your restaurant in the city, you need to choose a beautiful name for the restaurant. We have collected all the useful tips and ideas for creating an eye-catching name in the article below

Deferred demand: concept and examples

Deferred demand: concept and examples

Demand is the most important market mechanism that ensures the movement of goods and the functioning of the economy. There are many factors that affect it, and there are also several varieties. Let's talk about what pent-up demand is, what are its specifics and how marketers work with it

XYZ Analysis Example: Analysis Tasks, Calculation Example, Evaluation and Metrics

XYZ Analysis Example: Analysis Tasks, Calculation Example, Evaluation and Metrics

Historically, or it was God's will, but we prefer intuition to analysis. But in vain. Good intuition coupled with good XYZ analysis can do more than just intuition alone. Although sometimes analysis can replace intuition

Promotion of goods is Concept, organization of advertising, complex methods and processes

Promotion of goods is Concept, organization of advertising, complex methods and processes

What is product promotion? This is a set of activities and works that involve bringing information to potential consumers about its benefits to stimulate their desire to make a purchase. When promoting a product being sold, short-term schemes are used that can be applied at points of sale or in the marketing system if the manufacturer has launched a new product

Crowd marketing is Concept, definition, fundamentals, analysis and principles of work

Crowd marketing is Concept, definition, fundamentals, analysis and principles of work

Crowd marketing is a deep analysis of the target audience, which is used for a specific marketing object and is focused on social networks, blogs, various thematic forums, questionnaires with multiple choice answers, and so on. That is, it is any work that is performed on the Internet in order to popularize the product. A similar direction in marketing appeared relatively recently, so it should be understood in more detail in order to find out the principle of its work

Analysis of advertising: types, examples, methods, purpose and results

Analysis of advertising: types, examples, methods, purpose and results

The Internet is indeed a leader in the speed of information transfer, including advertising messages. However, does your company really need advertising on the Internet, or can you get by with simple flyers?

Network organizational structure: types, advantages and disadvantages

Network organizational structure: types, advantages and disadvantages

The 21st century was marked by the fact that the management of organizations began experiments to optimize management and search for new forms that take into account the changed realities of doing business. This is how a network organizational structure appears, which is designed to overcome the shortcomings of traditional models of organizational structures. However, like any innovation, this form of management also has its limitations and features

What is a marketing plan: instructions, structure and example

What is a marketing plan: instructions, structure and example

Marketers have a saying: "If you don't know where you're going, any road will take you there." Marketing planning is the preface to any business. It is it that shapes the future of the company and what it will do. This involves anticipating successive decisions as well as anticipating events that should affect the business

Binary marketing: description, features, pros and cons

Binary marketing: description, features, pros and cons

Binary marketing is an alternative to the classic, linear marketing. It is the binary system that is often used by network companies when they need rapid growth and profit. At the same time, the system has disadvantages

Marketing directions: marketing basics, description, features

Marketing directions: marketing basics, description, features

Today, marketing is an indispensable element of any market activity. In connection with such a total involvement in all business processes, the main areas of marketing are multiplied and developed. Today we can talk about at least 10-15 main marketing directions. They cover the initial stages of designing and launching a product on the market, the production process, promotion of goods to the consumer, as well as all stages of communication between the manufacturer and target audiences

Market analysis in marketing. Market analysis: types, stages and methods

Market analysis in marketing. Market analysis: types, stages and methods

Often the company's level of marketing does not meet the accepted requirements. This is usually the reason for low sales. Therefore, it is necessary to conduct analytical work and study the sales market. Within the framework of this article, the basics of market analysis will be considered

Print advertising is Definition, types and features, pros and cons

Print advertising is Definition, types and features, pros and cons

Any small, medium and large business needs advertising. Without the use of this tool, simply no one will know about the existence of the company. One of the most accessible and effective ways to tell about yourself is print advertising. A variety of types and affordable prices for such products make it also one of the most popular ways of communication between the manufacturer and the consumer

Pricing strategies in marketing

Pricing strategies in marketing

To understand the pricing strategies of an enterprise, one must start by studying the types of market and the rules for their existence. Without knowing the general picture of global and local economic processes, it is not so easy to understand why one or another way of forming the cost of goods is suitable in this particular case

Marketing department: structure and functions. What does the marketing department do?

Marketing department: structure and functions. What does the marketing department do?

In today's world, it is difficult to imagine even a medium-sized company without a marketing department or at least one or two specialists in this field. The realities of the market do not allow to do without an integrated approach to the process of creating a product or service and their further distribution

Brand pyramid: why is it needed and how to build it correctly. Examples of well-known brands

Brand pyramid: why is it needed and how to build it correctly. Examples of well-known brands

Marketing tends to structure all processes, build a clear development strategy. The main concept is the brand, which includes many components. The relationship between the elements of the whole is not always intuitive, so they actively use a graphic image of the essence of the brand, putting all the puzzles into a pyramid

Marketing in medicine - features, problems and recommendations

Marketing in medicine - features, problems and recommendations

Medicine marketing has traditionally been used episodically in the form of a customer survey or demand analysis. Since many private medical centers have entered the market, providing highly qualified care to the population and different levels of customer focus, it has become necessary to pay attention to the marketing promotion strategy in this area

Invisible marketing: concept, examples, results

Invisible marketing: concept, examples, results

Invisible marketing is one of the most effective technologies for promoting a product or service. With a good consumer reaction, the cost of it is incomparably lower than the usual advertising

What is positioning? Marketing positioning

What is positioning? Marketing positioning

Today the market is full of goods, companies and services, and it is difficult for the consumer to navigate in this diversity. In order to help him choose a product, marketing positioning is carried out. As a result, a certain distinctive property of the product and service is formed in the perception of the consumer, which helps him make a purchase decision. Let's talk about what positioning is, how and why it is carried out, what are its types and strategies

Marketing in construction: concept, main functions, features and development of marketing policy

Marketing in construction: concept, main functions, features and development of marketing policy

In the modern world, marketing in construction has become one of the components of increasing the competitiveness of enterprises. With the help of it, such areas of the enterprise's activity as the directions and volumes of construction, the use of investments and capital, as well as the conditions and expediency of financing are regulated. We will talk about the nuances and main functions of construction marketing in this article

A trigger in marketing is Definition of a concept, types, application

A trigger in marketing is Definition of a concept, types, application

What is a trigger? An extensive explanation of the concept of "trigger" in marketing, a description of its purpose and features, scope and effectiveness. A detailed story about the types of marketing triggers, complete with simple examples

Industrial marketing: concept, process features, strategy, advantages and disadvantages

Industrial marketing: concept, process features, strategy, advantages and disadvantages

What is industrial marketing, what is the peculiarity of the organization of this process in the enterprise, and what are its advantages and disadvantages? All these questions can be answered in the article below

Sales channel is Definition of concept, types, analysis of effectiveness

Sales channel is Definition of concept, types, analysis of effectiveness

Want to understand what sales channels are and how they work? Not sure how to quickly and easily select a sales channel for your business? Are you afraid to use several sales channels at the same time? Or just want to get acquainted with the concept of "sales channel"? All this in this article. With real examples, understandable language

The need for marketing is The basic concepts of marketing

The need for marketing is The basic concepts of marketing

Today marketing is becoming total, it is a control element of any field of activity. Since it is aimed at satisfying needs through exchange, in marketing, need is a key concept. It fits into the basic triad: need - demand - product. Let's answer the question: in marketing, a need is what: an object, an idea, or a function?

Airbitclub review. Testimonials from former members

Airbitclub review. Testimonials from former members

Bitcoin has quickly burst into our lives. And with him and those who are not averse to making money on the ignorance of ordinary citizens. Unfortunately, there are more and more such platforms, as well as citizens who happily give their savings into the hands of scammers. Let's look at the activities of such platforms on the example of Airbitclub

Introducing a new product to a new market: marketing, strategy development, advertising

Introducing a new product to a new market: marketing, strategy development, advertising

Most business people dream of creating a new product. They are passionate about the idea of ​​selling a product or service that competitors do not have. And it should be a product for which buyers will line up. The idea is good, but not many people manage to find it, let alone implement it. How to bring a new product to a new market, which will leave no chance for competitors in the future? Let's try to figure this out

He althcare marketing - application features, functions and principles

He althcare marketing - application features, functions and principles

Peculiarities of the he althcare industry. What is marketing in he alth care, its features. What is social marketing in medicine? Main functions. Medical services: characteristics, classification, marketing in this area. Overcoming the main properties of a medical service with the help of marketing activities

International community "Elevrus": rating of managers

International community "Elevrus": rating of managers

To implement the main idea of ​​the community, all its members are making common efforts to achieve prosperity in various fields of activity. Wise use of funds in the community provides an opportunity for the successful development of the structure, obtaining high incomes and profits

A network organization is Definition and main features

A network organization is Definition and main features

The consumer and the network organization interact according to the laws of supply and demand. As you know, the buyer is stimulated by the quality of the goods, the speed of delivery and the reasonable price. The quality of the goods is guaranteed by the well-established production of the network company and its trademark. The company works directly with the consumer, so counterfeit products are excluded. The speed of delivery is ensured by an extensive system of warehouses and well-established logistics

Ilya Tsymbalist: biography and success story

Ilya Tsymbalist: biography and success story

In the era of the Internet, the so-called information business is developing at a fantastic pace. A considerable number of self-confident entrepreneurs make money out of thin air. They are just selling information for money. And the most interesting thing is that they are so skillfully convincing people that they are ready to pay. One of these information businessmen is Ilya Tsymbalist

Marketing is traditionally understood Questions, tests, answers, economic materials and the concept of marketing

Marketing is traditionally understood Questions, tests, answers, economic materials and the concept of marketing

Promotion is the tip of the iceberg? The article highlights the main aspects of marketing, the definition of the concept, the tasks of the marketer. One of the most popular types of marketing is described - innovative. An article for those who are just starting to understand this topic

An experiment in marketing is Concept, definition, types, conditions, conclusions and results

An experiment in marketing is Concept, definition, types, conditions, conclusions and results

What are experiments in marketing and what tasks do they perform. What is the difference between field and laboratory experiments in marketing research. Under what conditions are experiments carried out, what conclusions and results can be drawn

Marketing subject: concept, characteristics

Marketing subject: concept, characteristics

Marketing in market and territorial terms is a large complex of marketing activities, including a lot of features and directions. The subjects of marketing act as the main part of the entire market system and the development of many industries in the world. Marketing tools and types of markets will help to understand the interaction of subjects, their tasks and goals

Market Coverage Strategies: Definition, Selection, Segmentation

Market Coverage Strategies: Definition, Selection, Segmentation

In order for a business to be profitable, it is necessary to choose the right market or its segments. Enterprises that are engaged in production are required to analyze the environment and determine which audience the sale of goods will be aimed at. After that, an important stage is the choice of a sales coverage strategy, on which the level of company income directly depends