Marketing Tips 2024, December

Aggressive marketing: methods and examples

Aggressive marketing: methods and examples

Last modified: 2023-12-16 08:12

Aggressive marketing is a tool that is difficult to use but produces incredible results

Love your customer: Loy alty programs at the service of firms

Love your customer: Loy alty programs at the service of firms

Last modified: 2023-12-16 08:12

Loving and loyal customers - what could be more desirable for a modern company?! In the face of fierce competition at all levels - from commodity to "the struggle for the customer's wallet" - it is becoming increasingly difficult to get a truly loyal consumer. Traditional loy alty programs have ceased to work, because every day the demands of the client are increasing, the formats of interaction with him are changing, and firms have to look for new methods of working in this direction

6 co-marketing tricks to help you find the right partner and run an effective promotion

6 co-marketing tricks to help you find the right partner and run an effective promotion

Last modified: 2023-12-16 08:12

Increasingly, you can see that various promotions are held with the active participation of partners. Companies boldly claim that prizes and gifts are provided by other brands, emphasizing their "friendship" with other businesses. Why is this needed?

Contact audiences - what is it?

Contact audiences - what is it?

Last modified: 2023-12-16 08:12

The concept of target contact audiences is one of the key in marketing. The article talks about the meaning of this concept and why it is so important. In addition, marketing tools are considered that are used to work with contact audiences in the context of tactical and strategic planning of the economic activity of an enterprise or firm

VSA Volume Spread Analysis method: description, features and reviews

VSA Volume Spread Analysis method: description, features and reviews

Last modified: 2023-12-16 08:12

Something new is always something unknown, that's why it's scary. One of these “unknowns” is the Forex market. It is very difficult for beginners to adapt to what is happening in the market. It seems that prices move chaotically, without relying on any regularity, so it is impossible to predict the situation

Synergy Digital explains why ROMI is falling in business strategy

Synergy Digital explains why ROMI is falling in business strategy

Last modified: 2023-12-16 08:12

Marketers make the same mistakes year after year: high cost of application and low conversion, small market coverage of the target audience, lack of LTV, high CPC and much more. With these problems, clients then come to Synergy Digital and ask to "do something about this issue"

Marketing research is Stages, results, an example of marketing research

Marketing research is Stages, results, an example of marketing research

Last modified: 2023-12-16 08:12

Marketing research is the search, collection, systematization and analysis of information about the situation on the market in order to make managerial decisions in the field of production and marketing of products. It should be clearly understood that without these measures, effective work is impossible

LTV indicator: concept, importance, methods of calculation

LTV indicator: concept, importance, methods of calculation

Last modified: 2023-12-16 08:12

The goal of any business is profit. It is important not only that it brings a lot of money, it is necessary to distribute it wisely. It is for this reason that systematic performance analysis is an integral part of a successful business

Seasonal factor: calculation algorithm. Seasonal goods

Seasonal factor: calculation algorithm. Seasonal goods

Last modified: 2023-12-16 08:12

If you sell seasonal products, you should definitely take into account the seasonal factor

Dealing with Sales Objections: Examples

Dealing with Sales Objections: Examples

Last modified: 2023-12-16 08:12

Every person working in sales sooner or later faces customer objections. To overcome them effectively, you need to have special skills and train a lot. Read more in our article

Content marketing - what is it?

Content marketing - what is it?

Last modified: 2023-12-16 08:12

Content marketing is an interesting presentation of exciting and useful information for the target audience. Modest advertising, more benefits (mostly advertising is completely hidden, while content marketing goes along with crowd marketing)

What is a sales conversion? Definition, formula and calculation example. Marketing strategy

What is a sales conversion? Definition, formula and calculation example. Marketing strategy

Last modified: 2023-12-16 08:12

Many people have probably heard or met on the Internet such terms as CTR (from the English “click-through rate” - “click-through rate”) or Closing Rate. All these concepts are united by one common term - conversion in sales

Desk research. Methods for collecting primary information. Stages of marketing research

Desk research. Methods for collecting primary information. Stages of marketing research

Last modified: 2023-12-16 08:12

Marketing research is a work that includes many actions, its main task is to obtain a result in order to achieve certain goals. Desk and field research, data analysis - all this includes the marketing that every enterprise needs

Strategic management tools. Porter's 5 Forces Analysis: An Example

Strategic management tools. Porter's 5 Forces Analysis: An Example

Last modified: 2023-12-16 08:12

Analysis of competition in the market is one of the keys to the success of your company. And for that, you can use Porter's five competitive forces model

Consumer analysis. Population statistics. Marketing research

Consumer analysis. Population statistics. Marketing research

Last modified: 2023-12-16 08:12

For those companies that produce products or services, provide advice or engage in sales activities, it becomes extremely important to study consumers, their needs, specific and standard requests, as well as the psychological and cultural aspects that guide them in the purchase process

Customer Satisfaction Assessment: How to make a survey on the Web?

Customer Satisfaction Assessment: How to make a survey on the Web?

Last modified: 2023-12-16 08:12

How to conduct an online survey so that the answers to it are as honest and open as possible, and the user does not close the questionnaire within the first five seconds. Internet psychology, how does it work?

BTL events - what is it? ATL, BTL events

BTL events - what is it? ATL, BTL events

Last modified: 2023-12-16 08:12

What are BTL events? What is the use of them for the manufacturer of goods and ordinary people? Let's talk about it in this post

Philip Kotler, Fernando de Bes: “Lateral marketing. Technology of search of revolutionary ideas»

Philip Kotler, Fernando de Bes: “Lateral marketing. Technology of search of revolutionary ideas»

Last modified: 2023-12-16 08:12

Lateral marketing is a concept introduced by the famous marketer Philip Kotler in his book about the search for revolutionary ideas

Communication strategy: goals, objectives, process of formation

Communication strategy: goals, objectives, process of formation

Last modified: 2023-12-16 08:12

Promotion of goods and services requires an integrated approach, which is implemented in the development of a communication strategy. Today, marketing is becoming an essential element of any organization, whether it sells bread or provides intellectual services

The Innovation Agency of the City of Moscow is a guarantee of the development of the region

The Innovation Agency of the City of Moscow is a guarantee of the development of the region

Last modified: 2023-12-16 08:12

The Innovation Agency of the City of Moscow was created to develop all sectors of activity operating in the capital, inflow of investments into developments that improve the standard of living and activities of all market entities

3D letters to order: production and installation

3D letters to order: production and installation

Last modified: 2023-12-16 08:12

3D letters are one of the most effective ways to attract visitors to service points and retail outlets, thanks to which the demand for such products for outdoor advertising remains systemic and stable

Marketing process: making a purchase decision. Process steps

Marketing process: making a purchase decision. Process steps

Last modified: 2023-12-16 08:12

Managing consumer behavior is an important marketing task. Its importance especially increases in highly competitive markets, where the choice of goods is large. In order to influence the behavior of the consumer, it is necessary to understand how the process of making a purchase decision by the client proceeds and what methods can be used to push him to the desired decision at different stages

How to write an advertisement for the sale of an apartment: a sample

How to write an advertisement for the sale of an apartment: a sample

Last modified: 2023-12-16 08:12

How to write an advertisement for the sale of an apartment? Perhaps this question is of interest to many re altors, as well as just individuals who want to get rid of their property. A well-designed ad attracts customers and buyers. Moreover, it is thanks to this feature that you can quickly resolve the issue of buying and selling property

Digital - what is it? Digital Marketing Tools

Digital - what is it? Digital Marketing Tools

Last modified: 2023-12-16 08:12

Recently, one SEO-promotion was enough for a successful life on the global Internet. But times go by, and progress in the age of information technology does not stand still. Internet advertising is developing and gaining momentum, while all other (outdoor, print, etc.) advertising is already at its peak or even in decline. So all the same, digital - what is it?

Ilya Balakhnin: biography, books, awards

Ilya Balakhnin: biography, books, awards

Last modified: 2023-12-16 08:12

Do you agree with the opinion that advertising and marketing do not stand still and require innovative methods? In modern conditions, the role of advertising specialists cannot be underestimated, since this area is constantly evolving and does not stand still. A vivid example of a self-made person and is considered a strategist in the field of new media, advertising, sales and marketing communications is Ilya Balakhnin

Discount made easy: some marketing tips for your business

Discount made easy: some marketing tips for your business

Last modified: 2023-12-16 08:12

A large number of modern products find their consumers thanks to the efforts of marketers. Advertising is a centuries-old experience, it is difficult to establish the exact date of its appearance

Concept, role, functions, product structure in marketing. What is a product in marketing? The quality of a product in marketing is

Concept, role, functions, product structure in marketing. What is a product in marketing? The quality of a product in marketing is

Last modified: 2023-12-16 08:12

Product in marketing is the most important concept, without which neither the market itself, nor the economy, nor the activity of a particular company is possible. How to create an ideal product and how to help it to take high positions and bring big profits?

Marketing research: definition and essence

Marketing research: definition and essence

Last modified: 2023-12-16 08:12

Marketing research should be aimed at displaying the versatility of this field of activity. As a result of the above measures, the goods must be brought to the consumer to meet the needs of the latter. Functionally, this term is represented by a hierarchically organized management system for the functioning of a business entity in the market, as well as the regulation of various market processes with their mandatory preliminary study

What is the target audience?

What is the target audience?

Last modified: 2023-12-16 08:12

The term "target audience" is used very often lately, but many company executives have no idea what this expression means

Promotion of goods on the market: goals and methods

Promotion of goods on the market: goals and methods

Last modified: 2023-12-16 08:12

The transition of the economy from a planned direction to a market one inevitably led to the formation of competition. What has this phenomenon changed in the life of enterprises? Today they are forced to produce competitive products. This is one of the prerequisites for the successful operation of any company, as well as its profit

Marketing plan: development, goals, examples

Marketing plan: development, goals, examples

Last modified: 2023-12-16 08:12

Experienced entrepreneurs are aware of the role of marketing in business and begin to create it at the initial stage of organizing a business. Marketing is a money corridor located between an entrepreneur and his clients. If you do not have the appropriate experience and knowledge, then through this corridor money can flow in the opposite direction

Target market: definition, selection, research, segmentation

Target market: definition, selection, research, segmentation

Last modified: 2023-12-16 08:12

All buyers have different tastes and preferences, so it is almost impossible to work with all the potential audience of the market. Of course, it is possible to make a certain universal product that will have average characteristics. That's just it will not like any consumer. Therefore, firms are trying to find "their" customers, that is, the target audience that will be completely satisfied with the company's product

Marketing mix: concept and characteristics

Marketing mix: concept and characteristics

Last modified: 2023-12-16 08:12

You probably know that the department responsible for the marketing complex at the enterprise is engaged in drawing up organizational plans for the production and marketing of products for the future of a strategic and operational nature. Actually, this complex will become the main topic of the article

Productive marketing activities for the enterprise

Productive marketing activities for the enterprise

Last modified: 2023-12-16 08:12

Improvement of marketing activities always has a beneficial effect on the income and livelihoods of the enterprise as a whole. Marketers must direct the organization to satisfy consumer desires, control advertising campaigns, product, managers and the entire atmosphere in the enterprise

Oriflame loy alty program - one step towards your own business

Oriflame loy alty program - one step towards your own business

Last modified: 2023-12-16 08:12

Among the variety of direct selling companies, there are only a few truly successful ones. Among them, for many years the leading position has been occupied by the Swedish company Oriflame. Long-term experience of successful work, innovative approach and focus on meeting the needs of each client have long been the advantages of the company. Employees are provided with the Oriflame loy alty program, which will not disregard personal merits

Russian grid companies are a great start to start

Russian grid companies are a great start to start

Last modified: 2023-12-16 08:12

Russian network companies have conflicting reviews, but, of course, this business is doomed to great prospects and gives many of us the opportunity to work for ourselves and receive stable money, you just have to want, and this article will inspire you

Network marketing, Vik Holding company: negative reviews

Network marketing, Vik Holding company: negative reviews

Last modified: 2023-12-16 08:12

In this article you will find customer reviews, deceived investors and employees of the company about Vik Holding. What is this organization? And why are they talking about it mostly in a negative way?

Wicholding: job reviews

Wicholding: job reviews

Last modified: 2023-12-16 08:12

MLM business or network marketing appeared in our country more than fifteen years ago. Cosmetic brands Oriflame and Avon, which still exist on the market, can be considered pioneers. Today, the number of network companies has grown significantly, and the largest of them can be found on the official website of the Direct Selling Association. The presented list is not a rating, but it makes it possible to avoid meeting with scammers

AliveMax: negative product reviews

AliveMax: negative product reviews

Last modified: 2023-12-16 08:12

Should I believe what the websites promise? How can you be sure that you will not be deceived? Alas, the answer is still disappointing - no way. If we turn to online stores or order goods on he alth websites, we take risks. With a successful state of affairs, we get a kind of trinket, the effect of which is more than paid off by the placebo effect. In the worst case, we lose money, and sometimes he alth. This is how it works with AliveMax products. Negative reviews are too common

NNPCTO. Reviews of specialists and buyers

NNPCTO. Reviews of specialists and buyers

Last modified: 2023-12-16 08:12

National Research and Production Center for Rejuvenation Technology (NNPTSTO) - expert reviews indicate the very effective work of this company. It is engaged in the implementation of the most modern developments of both foreign and Russian scientists in the field of prevention of premature aging, as well as gerontology, life extension and rejuvenation of all systems and organs