Marketers make the same mistakes year after year: high cost of application and low conversion, small market coverage of the target audience, lack of LTV, high CPC and much more. With these problems, clients then come to Synergy Digital and ask to “do something about this issue.”
It would seem that in so much time one can learn how to build advertising campaigns, albeit not with the accuracy of an Israeli surgeon in the assembly of Swiss watches, but at least with a basic understanding: What? To whom? Why?
Alas, this is not the case.
And because of this, dozens (hundreds, thousands) of customers lose their budgets.
Here is a good example:
Great offer? It seems to the studio that yes (for reference: it seems to the Synergy Digital agency that it is not). The client gets three landings instead of two, an obvious benefit, he should buy!
But what the client himself thinks:
- “They offer 3 landing pages for the price of two, which means they are not doing well and are willing to cut prices to get orders. Why should I orderselling pages for those who can't even sell their own services?”
- “Most likely, they have hired new staff, and now fresh footage will be “run in” on my landing pages. Someone will write badly, they will fire him, but no one will return the money and time for the landing to me”
- "They probably have very high markups if they can afford to do 3 landing pages for the price of two"
And so on.
The customer is smarter than you think
We at Synergy Digital came to this conclusion a long time ago. The client goes to the same trainings where you send your staff. He consults with the same gurus and watches the same webinars in cozy co-working spaces. He knows what makes up the price of a landing page and why a good landing page cannot be sold “3 for the price of 2”.
About quality and timing
Here's another example (yes, we will analyze everything using live examples taken from the Web, forgive our competitors):
At the Synergy Digital agency, even the cleaning lady knows that no one makes a landing in 16 days (unless, of course, you turned to students trying to reach a scholarship).
It is possible to analyze the market in 2 days only in one case, if you take 2-3 direct competitors (the first ones found in the search results or named by the client himself, which is also incorrect, since the client may evaluate the market incorrectly, because this is not his job, and the data provided by them should at least be checked, but God bless him …), check their strategies for 2-3 marketing channels, and that's itcalm down.
And get the corresponding unfortunate project at the output.
Copywriting in 3 days can be done if it is a simple landing according to the “like everyone else” template. We are not talking about unique prototyping here. Like about attractive design in 4 days and so on.
The actual project preparation time at Synergy Digital is 28 days, of which 8 days will be spent on analysis, prototype and copywriting, and another 20 days on design and layout. With luck, the approval steps will also fit in this time, but this is not always the case.
Think 28 days is a long time? Maybe. But it is ing, serviceable and adaptive layout and the absence of the need for daily improvements. So, having done well once, you start earning money through the Internet, and not losing it.
What can and cannot be promised to the client
And here is another "miracle of marketers":
“Any guarantee before the start of a project is nothing more than beautiful words,” any Synergy Digital marketer will tell you, “It’s like telling a person “you will lose 10 kg in a month” without seeing his photo. Are you sure that he needs exactly 10 kg, and exactly in a month? What if he has other tasks?
Everyone's situations are different, just like businesses are different. No competent marketer can guarantee how much and for how long he will increase this or that indicator until he works out the necessary tools with his hands.
In addition, for 23,000 rubles it will not be possible to make a landing page and conduct Internet marketing that will generate requests(note that we are not talking about sales - as sales are a separate, voluminous and no less important topic). For example, in real estate, the price of a lead can reach up to 5,000 rubles - so what kind of effective campaign can we talk about with a total budget of 23,000 rubles?
Here are other "sins" of web advertisers noticed by the Synergy Digital agency:
- increase in development cost during the project;
- promise to attract leads from all sources (this is physically impossible);
- the assertion that one social network works and the other does not (the social network covers people of all ages and social groups - therefore the statement “VK does not sell because there are only schoolchildren” is an empty phrase and a frank deception of the budget for a more expensive sites).
- inability to work with traffic (in our memory, agencies hid traffic, did not put labels, confused them, etc.)
All this we are talking about is that…
Now it's time for competent advertising
Reasonable. Weighted. Aimed clearly at the client and his business needs. Its quality can and should be measured, as it is done in the Synergy Digital agency.
For example, ROMI is the main indicator of the effectiveness of your advertising, the so-called return on marketing investment. Our ROMI not only reaches 100% (that is, full payback), but goes further
ROMI=10,000%
For every dollar invested in promotion, you get $100 in purchased goods and services.
How does Synergy Digital do it?
- Building a strategytailor-made for your business (we already do this for more than 50 of our regular customers).
- Keep your cost low by lowering your CPC.
- Maximum coverage of the target audience market (if 10% of potential buyers of spinners are in Odnoklassniki, we will pull them out and bring them to you).
- Works with Google Adwords, Yandex Direct, VK, Facebook, Target Mail, CPA, PR marketing, SEO, Youtube, provides retargeting from all sources.
- Increases conversion (we do A / B split testing, improve texts, design and advertising - everything that others say, our employees really do).
- Works with LTV (Life Time Value - the total cost of purchases of one client for the entire time of cooperation) At the same time, each client of Synergy Digital receives a free project audit
However, this is a theory. And, as practice shows, it is best to talk about advertising through examples and numbers.
Clinic Santa Maria - reduced the price of the application by 7 times in 1.5 months
With the Santa Maria clinic, our mass lead generation agency Synergy Digital worked for a month and a half. During this time we managed to:
- reduce the cost of a click by 4 times;
- reduce the cost of an application by 7 times;- double the conversion of the site.
How we did it
- SERM - covered negative reviews, increased reputation on the Internet in order to attract more satisfied customers. To do this, it was necessary to improve the quality of a number of services.
- Instagram - increased the number of subscribers, the number of transitions to the site from this social networkincreased by 4 times.
- SEO - expanded the semantic core, increased the conversion of the site, increased the number of clicks from search engines. Carried out a complete “upgrade” of SEO in all aspects of promotion.
Ready rental business - developed an interactive landing
…with complex infographics. A difficult project, both in terms of development and at all stages of implementation - but our designers and layout designers did not sleep for 24 hours and produced a completely outrageous result.
In particular, the site made a graph of the return on investment, depending on the size of the investment. You can see it on rent4sale.ru
The elite residence of Rublevo-Myakino – developed a corporate identity
…and took full responsibility for advertising and landing pages.
As you can see, we know our stuff
We will not tell you that our digital agency has been in the field of Internet marketing for 7 years, that we have offices in Moscow, Dubai, Istanbul, London and NY. The fact that we have become partners of the Synergy Global Forum Moscow 2017 (synergyglobal.ru), the Transformation business marathon (transformation.rf), and will also act as the main media partner at the Synergy Insight Forum 2018 (synergyinsight.ru) and entrepreneurial Forum "Heroes of Russian Business" (synergyvision.ru)
All our clients really need to know is that we do mass lead generation and bring in as many clients as there are in the market. Sometimes (often) clients have to expand their staff because of this, and not everyone is happy with this. Here we can only apologize - we do not know how to workat half strength.
We also save an average of 50% of your advertising budget
All this is due to the high internal expertise. We test each individual functionality on the site by the development department, and we check advertising moves on minimal budgets, after conducting a deep market analysis.
You can contact us right now: https://synergydigital.ru, and start a brand new quality business.
Respectfully, Digital lead generation agency teamSynergy Digital
