Internet marketing 2023, January

How to compose the semantic core of the site: step by step instructions with examples

How to compose the semantic core of the site: step by step instructions with examples

Description of what the semantic core consists of. The main principles of the formation of key queries. Five basic steps in creating a semantic core. Basic tips for choosing keywords. The impact of SEO promotion and key phrases on search engine rankings

How to block a site from indexing in robots.txt: instructions and recommendations

How to block a site from indexing in robots.txt: instructions and recommendations

The work of an SEO-optimizer is very large-scale. Beginners are advised to write down the optimization algorithm so as not to miss any steps. Otherwise, the promotion will hardly be called successful, since the site will constantly experience failures and errors that will have to be corrected for a long time

Who is an SMM specialist and what does he do?

Who is an SMM specialist and what does he do?

With the active development of the Internet, many speci alties have appeared that are related to online marketing, social networks, programming, etc. Since such professions are only gaining popularity, it is impossible to get such an education at universities. Therefore, those who wish go to courses and webinars to get any information on this speci alty

Russian search engines: rating

Russian search engines: rating

The Internet fills up most of our free time. We read the news, communicate and learn. Each of us finds here what he lacks in reality. And although the Internet has its negative sides, it is hard to deny that it has greatly simplified our lives and helped to cope with many problems

Website usability - what is it? Rules, basics and ways to improve website usability

Website usability - what is it? Rules, basics and ways to improve website usability

Promotion of a resource usually takes a lot of time. This is due to the fact that it has many steps that must be taken into account and followed carefully. If any of the optimization stages is missed, you can not even dream of the success of website promotion

How to do a site analysis: an example

How to do a site analysis: an example

Work on website promotion is not easy and requires some time. When a user creates his resource, the first thing he does is work with competitors. This is an important step that some people forget about or simply consider it useless, but in fact it can give you a huge amount of information

Smmlaba: customer reviews, promotion in social networks and working conditions

Smmlaba: customer reviews, promotion in social networks and working conditions

What is the Smmlaba service for and what do users say about it? Everything you need to know about the resource: description, features, interface, functionality, services offered, their cost, as well as user opinion about the site

Best examples of ads that get noticed

Best examples of ads that get noticed

Many of us are already used to advertising. If at first it annoyed many, now it has become an integral part of everything that happens to us. We see it on the streets, in malls, on TV, in apps on our smartphones or when watching YouTube videos. And how nice it is to see examples of good advertising that is remembered, does not bother and surprises

Design layout is Views, creation and development

Design layout is Views, creation and development

In the vast world of information, a person more often remembers the images and emotions that are associated with it. That is why the visual component is considered one of the main driving forces of any product. Design layout is a schematic representation of the final idea with all the details. The layout indicates the concept, fonts, texts, images, the location of all elements and the overall picture of the product

Advertising on the site: conditions, price list and recommendations from experts

Advertising on the site: conditions, price list and recommendations from experts

Posting ads on a website is one of the best ways to make a decent profit. True, it will be such only if the site itself is well promoted, and the agreement is concluded for the benefit of the owner of the resource. To make it right, you need to know the average price tags on the market - this will allow you not to sell too cheap. Let's take a closer look at how to sell advertising space on your site and what prospects this entails

The best advertising in the world on TV, on the Internet and on the street

The best advertising in the world on TV, on the Internet and on the street

Advertising is the engine of sales. For several decades, this phrase has forced marketers to come up with the most incredible slogans, photos and videos that will leave a mark on the memory of buyers and customers. There are many examples when the brand name becomes a household name, and we use the phrases of advertising heroes in everyday life. All this is possible because the best advertising in the world touches our deepest nerve endings

Advertising platform on the Internet: list, description, terms of placement, reviews

Advertising platform on the Internet: list, description, terms of placement, reviews

Many companies have a small amount of money to invest in promotional activities. In such cases, only a free advertising platform on the Internet can help. Do not doubt that it bears fruit. At the same time, you don’t need to pay crazy amounts to promote your project. Let's take a closer look at this hot topic

Advertising on YouTube channels: description, terms of placement, reviews

Advertising on YouTube channels: description, terms of placement, reviews

In this article, we will understand how to correctly place your ads on YouTube channels. We will learn life hacks on how to place your products correctly and with whom. We will find out the prices, and how many subscribers and views you can get from a blogger’s ad alone, and we will understand what the increase should be. Backed up with facts and photos. Let's make a conclusion

How to find out the site creation date on your computer

How to find out the site creation date on your computer

Perhaps, for the sake of interest, someone would like to know the age of the site being viewed. Or maybe this is a project for making money on the Web, and you want to know how long it has been working and how much you can trust it? We have many ways to find out the date of creation of the site and domain registration

SMM: what is it, features, transcript

SMM: what is it, features, transcript

With the development of the commercialization of the Internet, a large number of new speci alties have appeared. What is SMM has already been figured out by many. Well, for those who first encountered this abbreviation, we will tell you more

The best CMS for creating a website: review, comparison and reviews

The best CMS for creating a website: review, comparison and reviews

Which engine should I choose for an online store? This question is asked by most start-up entrepreneurs. There are so many platforms that sometimes it is quite difficult to understand. In this review, the best CMS will be considered. The user will be able to choose the most suitable engine for his web resource

How to recover deleted emails in "Mail": instructions and tips

How to recover deleted emails in "Mail": instructions and tips

In the event that a person accidentally deleted a letter on the Mail.ru service or cannot find his important message sent to him by some user, then do not worry, because there is always a chance to restore the lost message by following the diagram below. Let's try to figure out how to do it

ORG domain registration: features

ORG domain registration: features

Registration of an ORG domain is the same as for any other domain zone. Consider the features of services of this type. What are the advantages of ORG domains. Can they be registered by any users or only official organizations

Determine site traffic: simple ways, special programs and expert advice

Determine site traffic: simple ways, special programs and expert advice

To start optimizing the site, you need to go through the preparatory stage. During this period, specialists usually draw up a resource development plan, and then think over the general concept, work on a business plan. It is also necessary to determine the traffic of someone else's site in order to analyze the success of your competitors in this niche

What kind of @bk.ru mail: domain owner, benefits and registration process

What kind of @bk.ru mail: domain owner, benefits and registration process

An email address has two parts. The first is a unique login. Each person, registering mail, sets it independently. The second part of the email address is the domain of the mail service. For example, @yandex.ru belongs, as the name suggests, to Yandex. Some addresses end with @bk.ru. What is this mail and is it worth registering there?

What is an approval: concept, application, calculation rules, percentages and examples

What is an approval: concept, application, calculation rules, percentages and examples

The work of optimizers often depends on a large number of parameters. Some of them are not so important, but only complement the picture. And there are those that can indicate the poor performance of one of the components and determine the causes. Few novice optimizers are familiar with what approve is

How to delete an account in "Mile.ru": instructions for mail and "My world"

How to delete an account in "Mile.ru": instructions for mail and "My world"

Usually, mail services have a delete mailbox button in the settings. The creators of mail on Mail.ru acted differently. They hid this feature in the "Help" section. Let's go to this section from the mailbox. The link is located at the very bottom of the page. There are also links such as "Mobile Mail", "Themes", "Settings", "Support Service", etc

High-frequency request: concept, types, advertising and final benefit

High-frequency request: concept, types, advertising and final benefit

Promotion of your own resource is not easy. It is necessary to constantly take into account a huge number of factors, follow certain rules and, in principle, understand the features of SEO. These include parsing high-frequency, mid-frequency and low-frequency requests

Search advertising: concept, types, basic concepts and recommendations of experts

Search advertising: concept, types, basic concepts and recommendations of experts

Working with content optimization is always very difficult. In addition to some established norms and rules, specialists have to look for an individual approach to the resource and its offers. A lot of successful promotion depends on advertising. What is she like?

What is Apache? Free web server Apache HTTP Server

What is Apache? Free web server Apache HTTP Server

Apache is a popular and efficient web service alternative. The program is one of the great achievements of free software and a leader in the world of web pages. It allows you to set up shared hosting based on IP addresses or names, giving you the ability to have multiple websites on the same computer

What are internal transitions in a metric? Basic terms and direct calls

What are internal transitions in a metric? Basic terms and direct calls

The site has become one of the main tools for interacting with the client. The correct operation of the site and user convenience significantly increase consumer loy alty. To understand the intricacies of the site, page traffic, it is useful to analyze the Yandex.Metrics indicators. The initial question is the source of traffic, showing exactly where visitors come from

The history of marketing and its development

The history of marketing and its development

Today, marketing has become ubiquitous, no production or service sector can do without promotion. The history of marketing goes back to ancient times. Consider the main stages of the emergence and development of marketing, its evolution and current state

Advertising on the Internet - effective sales of goods and services

Advertising on the Internet - effective sales of goods and services

What types of advertising on the Internet do you know? How effective are they and do they help in the sale of goods and services? Everything will depend on several factors, which can be found in the article

Viral advertising: examples, effectiveness, promotion

Viral advertising: examples, effectiveness, promotion

Viral marketing has nothing to do with viruses. It is even difficult to call it advertising, rather a complex of various techniques. The main goal of the product is to evoke a response from the audience, increase user interest and motivate to buy a product or service. Consider examples of viral advertising, its features, varieties and effectiveness

Installation of a sign: permission and work procedure. advertising signs

Installation of a sign: permission and work procedure. advertising signs

Today it is difficult to imagine even the smallest town without a lot of advertising signs and banners. If the city authorities thoughtlessly approach the process of placing advertisements on the streets of the city, on the facades of houses, and so on, then passers-by get the feeling of a kind of “visual noise”, when a great many multi-colored structures are assembled on one facade, which in the evening also begin to shimmer with different lights

Automation of contextual advertising: an overview of popular services

Automation of contextual advertising: an overview of popular services

Not every modern user of the World Wide Web knows about contextual advertising. What it is is well understood by marketing specialists in the virtual space, as well as by professionals creating and maintaining web pages. It often seems to a simple user that all advertising, as they say, is “on the same face”. But it's far from it

Types of contextual advertising on the Internet: an overview and examples

Types of contextual advertising on the Internet: an overview and examples

On web pages, users constantly see text ad units that are dedicated to certain topics. This phenomenon is called contextual advertising. It generates income not only for advertisers who receive targeted customers in this way, but also for web developers. In addition, this is an income for resource owners. They get paid for clicks on their site. Funds for clicks are charged by the advertiser

Video advertising on the Internet: types, placement, pros and cons

Video advertising on the Internet: types, placement, pros and cons

Video advertising on the Internet is the most popular type of advertising, the main task of which is to promote the company's services and products and sell them. It also creates a brand and image of the company, increases customer loy alty and trust

Advertising in stores: the best ways and options, examples

Advertising in stores: the best ways and options, examples

Shop owners will always be interested in the profit that their offspring should bring. But lately, clients have become oversaturated with bright pictures and images. Today it is difficult to interest a person in advertising in stores. Most buyers perceive it as spam and pass by. How to attract attention? Read about it below

Context advertising. Advertising on the Internet: types, benefits and effectiveness

Context advertising. Advertising on the Internet: types, benefits and effectiveness

Contextual advertising is called ads on the Web, the principle of which is the exact match to the needs of potential customers and unobtrusiveness. As a rule, they respond to user requests in the search line and the subject of the advertised page, and the person himself decides whether to follow the link or not

The border style property in CSS or how to make your site more attractive

The border style property in CSS or how to make your site more attractive

Remember that the visual component of the site is the most important factor influencing its further development and promotion. An original and memorable design will always resonate with the audience and improve your attendance rates. In this article, we will talk about the boundaries of various objects and about setting properties for these boundaries

App Design: Top Programs

App Design: Top Programs

Let's take a look at the best and most popular mobile app design software you can find on the web. We will analyze their key features, as well as the main advantages over others. But first, let's conduct a brief educational program on the features of mobile software development

Form tag: description, value, application

Form tag: description, value, application

HTML forms are a very powerful tool for interacting with users, but for historical and technical reasons it is not always obvious how to use them to their full potential. Simply submitting data in this case is not enough - you also need to make sure that the data that users fill out in forms will be sent in the correct format, which is necessary for their successful processing, and that this will not break our applications

Inner shadows in css. Images, texts, blocks

Inner shadows in css. Images, texts, blocks

Shadows allow you to create the effect of depth, volume, displacement and glow in objects on the page. Inner shadow in css can be added to block, image and text. To set a shadow for a block, it is enough to add one property; there is no such simple algorithm for text

How to make a website responsive: tips

How to make a website responsive: tips

How to make a website responsive? Everything you need to know about HTML5 and CSS3 technologies: how to use them, the simplest examples, existing types of layouts, features of responsive sites and recommendations in the layout process