How do I advertise on my YouTube channel?
The global network, it is also the World Wide Web, that is, the Internet is at the time of 2018 the most limitless resource for self-realization. Its capabilities primarily allow you to post your videos, but it also specializes in advertising. This is a fairly popular way to promote your products, services, brands and businesses. And with the help of this, you can either "PR" your own, or do the same in the company of other people and get paid for it.
In this article, you can find everything that worries so many people about advertising your YouTube channel.
Why is he popular?
The most standard methods by which you could easily and effectively promote your products have long disappeared. Now advertisers are increasingly using ways on the Internet that are much better suited to work with clients. However, this resource is far from one in which only firms andenterprises. Most of all, there are ordinary bloggers who shoot their videos and post them on the Web so that they remember this moment, and also with the aim of sharing it with other people. Most often, it is bloggers who have the most effective advertising on the YouTube channel. However, those businessmen who own influential companies can also create an account on the platform. It gathers a lot of people who prefer the brand's products. The enterprise releases a new one, and soon subscribers and fans are already discussing it. This way companies can often understand what customers like.
Why this hosting and not another? The answer lies in the fact that according to statistics it is the most popular. Most people watch videos on it, and therefore advertise goods and services here.
According to estimates, there are more than forty million Russian-speaking users of YouTube video hosting, and, of course, they have access to the functions of not only watching videos, but also creating their own community for posting videos, their own analytical system. And it is worth recalling that hosting is also a search engine that provides opportunities for communication.
You can choose which YouTube video hosting features to actually use for your business. It can be a regular hosting for video storage, or it can be a platform for communication with individuals. This can be a tool to help turn your channel into a complete media platform that will keep attracting new audiences and people. How would itno matter how sad, currently YouTube video hosting cannot be imagined without advertising. However, this is a plus if you want to earn.
If you still decide to advertise the company on it, then you will immediately receive the following opportunities upon registration:
- Communication of your company with the audience. This ad can show your customers what qualities new products have that are ahead of the competition. Basically, you're promoting a new product. And if your customers don't really like it, then you can correct all the bad sides and release something that will satisfy the majority.
- Get money with extra income.
- Track the performance of ads, videos, negative and positive comments. So you can understand whether people are interested in your product or not.
The question arises: where to order YouTube channel advertising? This can be done either with another person or in a special Google Adwords system.
Pre-roll
Such videos are called in Russian "screen saver announcement". These are ads that can appear in the middle, beginning, or end of the video.
The bottom line is, it's impossible to miss. However, it can last a maximum of six seconds, so there is not much to see there. However, you will know for sure that the user who is interested in the video has seen this insert.
The way to pay for this ad is that you pay per thousand pre-roll views.
When you want to start somethingdistribute, of course you will go to Adwords and start creating ads. However, it is worth noting that you need to configure the display of ads by selecting the desired radio button.
Also, if you are interested in expensive pre-rolls that cannot be missed for fifteen seconds, then you should read about this in the help in English. Advertising a children's YouTube channel is also possible.
True Video Discovery
Ad in the form of a banner is shown on the video and on the site, by clicking on it the user goes to the site. Each click on it is paid. One click will cost you about one ruble.
By creating such ads on YouTube hosting, the owners pursue the same goals as from advertising. They want to draw attention to the product and encourage you to click on its website to read the material. It's simple, but here you need to apply contextual targeting, keywords, so that people click on your ad. Advertising for a children's YouTube channel is quite effective, as the demand for it is high.
Mobile apps
This method is second in popularity. Advertising in the form of a simple banner is placed under the video on YouTube video hosting, and it is displayed only on phones with the mobile application installed.
TrueView shopping
Here you need to combine your Adwords and Google Mercant accounts. You go to the first application, choose the type of video and pay approximately three Russian rubles per click to watch on YouTube.
It is worth noting that the source of the video can only beYouTube hosting. It doesn't matter what type of video, what size or format, the main thing is that it is uploaded on YouTube and associated with Adwords. By the way, it is needed so that you can analyze clicks and views and adjust the inserts of different elements.
Graphics
This view is generated during the actual video. All settings are also made in Adwords, and it must comply with all the requirements and rules of YouTube. It is always placed under the video, its size is quite small, approximately 728 x 90 or 445 x 45.
It is possible to create your banner even smaller, but it will be played in the search results for videos on the video hosting and on the page while viewing the material. In general, such advertising on YouTube channels is quite effective.
Text
Here the principle is similar to graphic advertising and occurs at the same moments of the video. During the video, about ten different text ads made in Adwords can change. If your impression fees are not higher than those of your competitors, it is possible that you will not see an increase at all. This is understandable, those who pay more for advertising get better results.
Lightbox
Its efficiency is over the top, the growth of people is always significant. But thanks to the Adwords system, it is rarely used.
The banner is displayed as a normal advertisement, however, the specifics is that when you hover over it, it will start showing a YouTube video for a few seconds. So one seessome moments of the video and begins to be interested in the topic, because the most interesting is highlighted there. A wide range of parameters that you can choose when setting up an ad, and many other features give a fairly effective increase to your product or YouTube channel. However, the problem is that this only applies to Google, as video hosting only uses display ads.
Summon Overlay
Such advertising banners calling you for some action are played on commercials, they are quite effective and increase activity twice.
Again, setting it up is done in Adwords, which is linked to a YouTube channel. The size of the photo should be no more than 75 x 75 pixels, and the amount of text should not exceed 25 characters. And besides that, it is worth recalling that there is a link there.
To set up an overlay with a call to action, you need to open a ready-made company in the Adwords app, go to the "Video" tab and select this type. Then set it up as needed and run ads. Very efficient!
Hints
They can be embedded in absolutely any video on the Russian-language and English YouTube video hosting, simply by generating them in your personal video manager in your registered YouTube account. You should find a video to which you need to add a sort of hint. Then click "edit", find the desired tab. Next, you can find the settings and make your own suggestive inscription,where you can advertise any resource. They can pay for it.
It, it is worth noting, can be done in the form of a survey. You can specify a link to a channel or website in it. If you advertise your resource, then a nice bonus is that you do not have to pay a penny for clicks on the hint.
So let's move on to the next type of ad. It is worth noting that it is very suitable for advertising to subscribers on a YouTube channel.
Annotations
This is a similar function to hints. They also need to be generated for videos on your channel, doing this in your personal YouTube. The terms are also identical and you can create ads for yourself or for other people. However, this has a big plus that a banner appears instead of words in the video, and if you hover over it, it will start playing the video. You can also read about it in the English help on YouTube video hosting.
However, you should understand that the user and viewer of your video can disable the display of annotations. So, it is possible that a person will not see your ad at all. But many people always have this feature enabled.
Reserved Ads
This is a very effective ad that is hard to miss on the very main page of YouTube, where you can start searching for new videos or go to the trending tab. The very name of this advertisement is MastHead. These are the most expensive and best ads you can order on YouTube. This can only be done at the Google Representative Office. Russian Federation.
The minimum price of such a service will cost six hundred thousand rubles. The payment goes on a daily basis. Sending reports on clicks, of course, is present and discussed in advance.
How much does blogger advertising cost
Now advertising through Adwords is not as effective as an ad on a bloggers channel. No need to search for channels, set up ads. You must find the person you need, who always has contacts for business offers in the description under the video, usually this is an email or a page in VK.
You can also find this on other resources related to the blogger. Then you need to find out how much advertising costs. They also usually indicate past results, views on YouTube, and so on. If you are satisfied, then you can order. One like of a video from a person with a channel to which more than 500 thousand subscribers are subscribed will cost four thousand rubles. Advertising a channel or resource - multiply 4,000 by 10, 100 times, depending on how popular the channel is now.
The price always depends on the blogger. And most importantly, you should remember one thing: if you order advertising from a person who is close to you in terms of topics, the increase will be greater. You will stimulate to go to the channel, as the viewers will be interested in the topic from the very beginning. For example, if your product is from an automotive theme, order from such popular people as Eric Davidovich, Konstantin Academician, Alexander Bulkin Shabanov and others.
Comments
It is worth emphasizing right away thatreviews of YouTube channel advertising in Adwords are quite positive, as this is the official manager for selecting and creating ads. It can't cheat, which is why it's a little overpriced and has a lot of competition. As for ordering advertising from bloggers and other channels, everything is more complicated here. Many write that some people cheat. They set a price, wait for payment, and literally "flush" from the place of purchase, block the client and do nothing. However, if you order from really trusted people and read the comments, it becomes clear that 90% of YouTube users have effective and fairly cheap advertising. But it is worth noting that advertisements for promoted channels are sometimes more expensive than Lightbox for 600 thousand rubles from YouTube. In general, users are divided into two categories: those who order advertising on Adwords, and those who have bloggers.
