Many companies have a small amount of money to invest in promotional activities. In such cases, only a free advertising platform on the Internet can help. Do not doubt that it bears fruit. At the same time, you don’t need to pay crazy amounts to promote your project. Let's take a closer look at this hot topic.
Internet advertising platform: what is it?
This is a website or a separate page on the Internet that advertises a product or service. This form of company promotion is somewhat reminiscent of leaflets in the mailbox.
Imagine that you have recently moved into a new building. The first letters you will find in your mailbox will be from stretch ceiling installation companies, pizzerias located nearby, companies offering repair and construction services. Such advertising flyers look unobtrusive. Therefore, they organically fit into a person's life.
This principle also works on the advertising platform. The user is looking for a certain product, and he already has an alternative offer displayed.
Types of advertising
To learn how to advertise correctly, you need to know everything about it. These types of ads are divided into two types:
- Private.
- Commercial.
Private type of advertising is chosen by ordinary ordinary users who are not engaged in commerce. They post ads to find a job, sell or rent property.
The second option is used to sell some product or service, while receiving income. Commercial advertising is aimed not only to talk about the merits of a particular product. Such agitation teaches people to "live". For example, it motivates a person to purchase a particular product, wear only a certain brand.
A good advertising platform on the Internet requires the correct design of proposals. The ad must be presented in such a way that potential buyers show interest in it.
According to the ways of attracting the attention of potential customers, advertising publications are:
- Mixed.
- Text.
- Graphic.
On the sites, a person sets his own advertisements. At the same time, there will be more sense from the selling text, which is previously written by a professional. The main thing is to present information visually.
Site selection criteria
Where to find a buyer? You can answer this questiononly after you analyze your business, the main tasks of the company and the formation of the budget. Otherwise, you will not be able to develop an advertising campaign strategy correctly, but the level of sales depends on it.
Basic requirements when choosing a source of advertising traffic:
1. Subject. This is one of the leading requirements. Choose the advertising platform where your content will be in demand. It is best to focus on those sites that your potential customers constantly visit. For example, post information about products for children in the communities of young mothers. Be sure to consider the territorial sign and the possible income of the buyer. For example, if your product is aimed at a big businessman, then look for the appropriate advertising platform.
2. Coverage of the target audience. You can see a specific number of potential buyers on your personal website or business page on a social network. This indicator is called affinity. Pay attention to the value: the higher the number, the better the selected resource.
3. quantity and format. If the page is overloaded with commercial offers, then it will automatically repel the buyer. To sell products, it is enough to publish a contextual ad. Do you want to increase brand awareness? Use banners and logos.
Decoration of advertising directly depends on your goals and capabilities. For example, videos effectively “push” products. However, the partner site does not host them. In this case, one of the social networks is ideal.
Characteristicsadvertising platform
Each advertising platform on the Internet has its own characteristics. Basically, these are:
- The number of impressions and their cost.
- Number of clicks.
- Following the link (CTR).
Primary selection includes all these indicators in combination. They are only predictive. Direct conversion depends on the content you post.
Experienced targetologists advise launching the first advertising campaign in test mode. Only on the basis of its results can you understand whether you have chosen the right target audience and sales platform.
Analysis of sales channel performance
It's best to use a metric. It is wrong to evaluate the result of advertising by the number of goods sold. Lack of customers can be due to various circumstances. The problem may lie in the resource itself, competition, feedback from your company. Therefore, it is important to correctly analyze your target audience from the very beginning.
Top advertising platforms on the Internet
The most popular are:
- Website.
- Thematic forum and communities.
- Announcement Board.
- Product aggregators.
- Social network.
- Search engine.
Promotion of any product is divided into the following types: seo and targeting.
The basis of the first method is the requests of visitors in Yandex and Google. The second one is based on the data of the target audience: gender, age, hobbies.
With the help of special tools, your advertising message is tuned to potential buyers. The following social networks are used as popular advertising platforms on the Internet: Facebook, Instagram, Vkontakte, Mail.ru, My World.
The search promotion format works like this: your target audience is looking for a product for a specific query. For example, "buy a washing machine." You target your ad for this phrase. As a result, you get a conversion.
The second way is thematic traffic by information key. A potential user is not only looking for a product, but information about it. For example, a person needs to know which washing machine is best to buy. You write the most useful text for this query. A person goes to the site and reads this information. Therefore, there is a possibility that after some time he will place an order. Such advertising is suitable for almost any type of business.
Google and Yandex are considered the best advertising platforms on the Internet.
However, these sources are definitely not suitable in such cases:
- A person is promoting a new product to the market. The essence of this method is that a potential buyer already knows about your product and was only looking for information about it.
- Someone plans to attract a potential buyer on a narrow request. For example, “hairdresser in Lithuania”. Despite the fact that the request is specific, the service is popular. Investments in advertising will not pay off. We need to find another platform forpromotions.
- The seller offers goods at a low price. You are at risk of losing money. Since there is quite a lot of competition in this area.
- It is not recommended to use search contextual advertising for key phrases: "installation of plastic windows", "jurisprudence".
- Product with a small number of targeted requests. For example, if you produce mechanisms for certain equipment. It is more rational to find a channel for promoting commercial offers.
Avito and bulletin board
This is the perfect place for online shopping. Advertisements will be mixed with regular ones. This increases the chances of a positive response from the target audience.
Rating of advertising sites on the Internet on bulletin boards:
- "Molotok.ru".
- "Avito".
- "Tiu.ru".
- "Yula"
- "From hand to hand".
There are a lot of spam ads on these sites. Therefore, you should not over-praise your product. This will not bring the desired effect.
Product aggregators
This platform is suitable for a large or medium-sized company. This is where you can place your products. The principle of operation is the same as in search engines.
A potential buyer (an ordinary user) enters a query into Yandex Market, and the system gives him the result.
This platform has a fairly wide audience. People go to this site to compare similar offers for their search.
Instagram Appgreat for posting entertaining, creative, and beautiful content. Topics that are sure to get a good response: hand-made, sporting goods, cosmetics.
"Instagram" is not suitable for posting information about technical and wholesale services. That is, everything that cannot be accompanied by a spectacular visual design is better not to use for this platform.
Forums
This is a good advertising platform on the Internet. Description: the ability to publish information about your product in any thematic forum.
But there is one catch. The fact is that the owners of these sites are annoyed by advertisers. If you aggressively (too often) publish your ads, they will simply be removed and you will be blacklisted. To avoid such undesirable consequences, you need to show such tricks:
- Register on a popular thematic forum so as not to be different from other users.
- Take part in conversations, create an advertising topic, reply and leave comments under publications.
- Over time, a profile builds a positive reputation. Only after that you can safely promote your product.
If you prove yourself on the forum as an expert, then other users themselves will start asking where to get this or that.
It is not recommended to advertise in a private message. This may attract the attention of forum administrators. If you stick to these smalltricks, your profile will not be blocked.
Where to post video content
Users rarely watch commercial ads, and free ads are even harder to engage. It is necessary to present information in such a way that it "clings" a potential client.
In order for your ad to be voluntarily watched, you need to:
- Make a video review about your product.
- To conduct a master class among potential clients, demonstrating their skills and abilities.
- Create a funny viral video in which people mention the advertised brand. Everyone loves to watch this.
It is effective to place video ads on these platforms:
- YouTube is a good advertising platform on the Internet. It is this platform that is used to maintain their video blogs, publish master classes. However, copyright must be taken into account. Violating them may result in the channel being blocked.
- Rutube is a Russian platform for creating your own video channel.
- Coub is a great option for creating a short looping video with viral content. However, this advertising platform on the Internet is inferior to its "colleagues" on the list.
Where to place targeted ads
Such ads need to be configured not for a key phrase, but for a specific target audience. Information is displayed on such sites: Vkontakte, Odnoklassniki, My World.
To promote targeted (paid) advertising, the MyTarget service is used. It enhances the attraction of people for a narrow request.
Social media is good for mass low-price goods.
No attachments
If a novice entrepreneur does not have the financial ability to publish their ads on paid sites, then you can turn to free ones.
The rating of advertising sites on the Internet on a free basis looks like this:
- All social networks.
- Google Maps, Yandex. Maps.
- Virtual board with free announcements.
- Thematic sites and forums.
The success of free advertising depends on activity.
How to interest the consumer
Almost every Internet user likes to combine business with pleasure.
Creating your own website requires a lot of financial investment. A social media page is a great alternative. This is an effective advertising portal on the Internet.
To promote your business, create business accounts or a special group. Further, consumers who are interested in your product gather in this thematic space. Keep in mind that people are always waiting for promotions, contests, discounts for reposts or likes.
User opinions
In reviews of advertising sites on the Internet, people write that Soloway is one of the largest advertising companies. It is second only to Yandex, Google and Mail.ru. For cooperation, it is necessary to provide confirmation that the user is a legal entity or individualentrepreneur.
Teaser networks are in great demand for placing banner ads. Such an ad might look like this: a square image and the caption: “Girls, quit smoking in 3 days. The effect is cool, you just need … . Popular teaser platforms: Marketgid, DirectAdvert, Kadam, TeaserNet.
Is there any effect of free advertising
In order for the supply of information without investments to bear fruit, certain obstacles must be overcome.
Without the help of an invited specialist, you yourself can do the following:
- Choose advertising platforms for online stores.
- Selection of social networks.
- Create ads with photos, videos.
- Register and maintain the created profile.
You need to have a little practical experience and constantly promote your business. Don't be afraid to experiment with business promotion methods. The result will be sure if you make an effort.
