Advertising on the Internet today is the most powerful commercial tool used by millions of companies around the world. This is a real win-model, which implies the possibility of benefits for both parties. What do you mean?
Internet advertising is the interaction of two parties: the advertiser and the webmaster. Read more about what their roles are and why it is beneficial for each of them to cooperate as closely as possible in our article. It will mainly be devoted to the description of ad units - how to create them, place them correctly and make money on it.
Benefits to the webmaster
First, let's describe why a site owner (or, simply put, a webmaster) should cooperate with an advertising agency. Let's say you have a resource. Its subject can be both commercial (for example, a description of irons) and entertaining (your poems). Both the first and second are the site, which is visited by people who are interested in the information that is posted on it. But there is a huge difference between them - the purpose and methods of making a profit.
If in the first case you can start selling irons through an affiliate link from some online store, then in the second thisoption is excluded, you will not be able to monetize your resource properly. And believe me, there are a lot more sites in the entertainment theme. For these purposes, there are advertising networks. Of course, there are a lot of them on the market, but there are only a few really large companies. The largest network is considered to be from the search giant Google. It's called AdSense.
The beauty of the company is that anyone with a website can work with it. And you can make money on your resource easily and simply, regardless of its subject (of course, with the exception of topics with “adult” content and pirated sites that are prohibited by the rules). To do this, you need to create an ad block of the network with which you cooperate and install it on the pages of your site. After that, as soon as a visitor comes to you, he will see the block and, perhaps, click on it, wanting to learn more about this or that offer. You, as a webmaster, in this case will receive income. Sounds easy, doesn't it?
Advertiser Benefits
Thousands of advertisers operate in such advertising networks. All of them order placement in blocks for the reason that they need your visitors. And the beauty is that even in topics that, it would seem, are not related to commerce at all, there will always be users interested in buying space in blocks.
This is due to a number of advantages of search advertising. She is very targeted. This means that, using various filters, you can “select” those visitors to the site that youneeded. Evaluation criteria can be: country of residence, language, city, operating system of the user. You can also choose the sites where your ad will be placed, select them according to your criteria. This is both simple and profitable, because in this case you work with a narrow audience interested in your products and services.
And, of course, another plus of such advertising is its low cost. In order to place your ad on, say, TV, you pay a lot of money for the widest coverage. However, there may be very few really interested people. On the other hand, in online advertising, you pay only for clicks - real visits to your site.
Intermediary - affiliate network
Properly the operation of the "buying-selling" scheme of Internet traffic is organized by the advertising network. There are plenty of them, as we mentioned above - they work with different block formats, have thematic features, some unique options in the selection and evaluation of traffic. But the largest are networks operated by search engines Google, Yandex, Bing and others.
Millions of advertisers and webmasters have gathered in these companies due to the wide format of their activities. Accordingly, there is a demand both for the orders of the former and for the resources offered by the latter.
In Russia, the Yandex ad unit (offered by Yandex Advertising Network) and Google (created in Google AdSense) can be considered the most popular. Each of us can meet them on hundreds of thousands of sites. Since the intermediary is a large Internet company, it is very easy and efficient to work with him, since he offers all the tools for advertising. This is exactly what we will talk about in more detail later.
Advertising tools
So, as we have already noted, there are a huge number of different tools with which you can place a link, banner or some other information from your partners on the pages of your site. Everyone can use one or the other, based on their own preferences. But the most popular (at least in Google AdSense) are two types of tools - ad units and contextual link units.
Of course, one or another of them can be used depending on what the subject of the resource is, how harmoniously this or that material is “poured” into the design of the site, how it is perceived by visitors. Based on these and other criteria, webmasters most often make their choice in favor of blocks. And this is very reasonable, as the statistics confirm.
Ad units are media content (image or video) that a visitor sees. This can also include a flash banner, as it is also often used in advertising. Obviously, the picture may be more attractive to the user, because of which he will make a click. Again, with graphic images, information can be conveyed faster and more accurately than if we are talking about text lines.
Benefits
Advertising blockson the site they have an alternative - blocks of contextual links. This is actually a square in which various links to advertisers' websites are placed. Each of them consists of three parts: titles, descriptions and addresses of the resource. To tell you the truth, there are sites that adapt ads in the link block so organically to the design of their page that they can be confused with the resource menu. And in this case, of course, the user makes the transition, finding this or that title interesting. Due to this, such a tool is sometimes more effective.
And in other cases, the ad units on the page in their graphical representation are more interesting, and as a result - more tempting for the user.
Popular formats
As you understand, certain sites may use different sizes of this promotional tool. This is due, among other things, to the design of the pages where advertising blocks are placed, as well as the wishes of the webmaster. For example, some people prefer a small square banner that blends seamlessly into the article, while others like a large vertical skyscraper on the side of the page.
There is a lot of information about what block sizes should be, which ones are more suitable for certain sites, but we will simplify it a bit. According to research conducted by experts from Google AdSense, the most popular sizes are 336 x 280, 300 x 250, 728 x 90, 300 x 600 and 320 x 100 (for mobile devices).
Accordingly, these formats can be foundmost often, and the visitor's eye is most accustomed to them. Another aspect is practicality. The mentioned images take up a minimum of space, although they can contain a maximum of information. The same sizes of advertising blocks can be found in the search giants. In AdSense, for example, when choosing a banner format, the webmaster also sees how the ad will look on his site in preview mode.
Accommodation
Installing ad units is very easy. To do this, you need to place the source html-code on your site. It is presented in the form of a set of characters that enable the partner site with which you cooperate to generate advertisements directly on the pages of your site. That is, you should not worry about connecting single advertisers - everything is organized very conveniently, we already mentioned this above, at the beginning of the article.
Of course, in order for your block to be shown on the site, you need to decide not only on its type, but also on the place where it will be placed. After that, you need to refer to the source materials of your resource and paste the code.
Select location
As you understand, the subject of our article is advertising. Advertising block, placement of advertising blocks - this is all that interests the advertiser, webmaster and intermediaries, except for visitors. For them, the abundance of online advertising can become a negative factor, since a person simply will not be allowed to find out the information for which he, in fact, visited your resource. itbad if there are too many ads. Therefore, the main advice is not to litter your page with a mass of ads. This will result in a lower click-through-rate, which will also mean a lower cost per click for you.
It is better to decide where you will place one or two ads in such a way that they are as less “inconvenient” as possible for the user. The visitor should not see that there is an advertisement in front of him - otherwise he will not click on it.
Analysis tools
There are several tools to help you decide where to place your ads. These are analytical services. Every major reseller has them. Google Analytics is recognized as the best tool in the world, which allows you to give the maximum amount of data about where your visitors click, what they look at the most and for the longest time, and so on. Use these opportunities to understand how a person behaves on your site, and set a "trap" for him in the form of blocks. Do not forget to periodically review the ad units on your site yourself in order to see it “from the outside” and understand what and how can be improved.
Opportunities
Prospects for earning on sites are very high. Resource owners, by creating content on their favorite topics, can easily earn more than they received in their main job. This gives you the opportunity to earn on what you like to do the most. And this is very cool in terms of the desire to try and work harder.
Conclusions
TodayAd units are a very useful tool for monetizing Internet sites. Using some basic analytics skills, they can significantly increase the income received from a single website. And this opens up new horizons for people who like to do this. Experience shows that there are more and more such "Internet entrepreneurs".
