Posting advertising on social networks is one of the most effective mechanisms for promoting online stores or large communities. However, to get the most out of your ads, you need to know the basics of targeting. In this article, you will learn what targeted advertising is and how to make it a real source of income for your business.
Essence of targeting
First of all, it is worth understanding what targeted advertising is.
The advertising mechanism, whose work is aimed at identifying the target audience, is called targeting. The most popular and effective way to implement it is social networks, since this is where most people of all ages and preferences spend their time.
Targeting can be direct or indirect. Direct allows you to identify those people who are able to be interested in buying the proposed product, while indirect is aimed at related categories with products sold or services provided. Of course, you can use any of them to develop your business.types. However, direct targeting is the most effective.
Effectiveness of targeted advertising
Thousands of webmasters have already evaluated the effectiveness of advertising placement based on the principle of target audience selection. After all, it is this approach that allows you to choose potential customers among numerous Internet users.
For the effective operation of the advertising mechanism, you need to regularly test and analyze your ads. In other words, you need to keep track of which users and at what time most often click on your ads and complete an order. Only practice and observation can give a significant result.
To place advertising campaigns, as mentioned earlier, it is worth choosing social networks. For example, targeted advertising in VK is recognized by webmasters as the most effective commerce engine for online stores. It is in this social network that it is possible to track the statistics of ads, their correction and the limit of views per day, which allows you to control your funds.
Search query analysis
Only by learning all the subtleties of online marketing, you can create an effective advertising campaign. And it is the analysis of search queries that is one of the most important links in planning the promotion of your business.
For example, you are developing your own online store that sells fishing products. Accordingly, it is necessary to study the frequency and popularity of search queries on this topic in order to attract bothmore customers to your store. You can conduct such an analysis on Google or Yandex services, which help create statistics on the phrases entered by users in the search string. Those phrases that are most popular should be used in the description of your online store and its advertising.
It would seem that everything is very simple. But it is this important detail that can significantly increase the circle of potential customers and make the business grow and develop actively.
Setting up targeted ads
The stage of setting up targeting advertising should be approached very scrupulously. After all, the wrong parameters can cost thousands of lost rubles. So, for proper placement of an ad, you need to specify the following:
- The subject of advertising. Here you should specify a link to an external resource (your site) or a group.
- The title of the ad, which should catch customers and be interesting.
- Ad description consisting of several phrases describing the main essence of your message.
- Ad subject.
- Promotional picture.
- Target audience parameters (country, city, gender, age, marital status, interests, communities).
The last point should be given special attention, since the effectiveness of your advertising depends on it. You can correct the described points as you like. The main thing is that the selected people really fit the criteria of your target audience. Targeted advertising "VKontakte", for example,allows you to change the geolocation settings and parameters of the desired users at any time.
How much does it cost?
Placing targeted ads is, of course, a paid service. Indeed, in order to develop your business, you need to make initial investments in its promotion.
Targeted ads are paid for by the number of views. As a rule, 1000 impressions on the pages of users from the target audience category are considered as a starting point.
If you set up advertising yourself, then the average price per view will be from 1 to 3 rubles, which in total per thousand views will amount to a pretty round sum. However, if you doubt your abilities, then it is better to entrust the matter to a professional who will fully support your business for 7-10 thousand rubles a month.
Targeting advertising "VKontakte"
The social network "VKontakte", founded 9 years ago by web developer Pavel Durov, is the most popular platform for placing targeted ads. After all, this is where the vast majority of target audiences for any type of business spend their time.
Placing ads on VKontakte is quite simple. It is enough just to create an advertising campaign and replenish your balance. After that, a window for creating an advertising banner becomes available. When filling it out, you need to be careful and indicate the most accurate data and indicators.target audience.
Targeting advertising "VKontakte" is able to bring entrepreneurs thousands of customers with a competent approach to its placement. The main thing is to think over each item of its settings in relation to the goal.
Targeting advertising in Odnoklassniki
The social network Odnoklassniki, unlike VK, has an older audience, which must be taken into account when placing ads. Perhaps this is why webmasters do not recommend placing advertising campaigns here.
Besides, in Odnoklassniki there is no possibility of self-targeting. To order an advertising campaign, you need to send a letter to the postal address of the social network administrators and wait for a positive or negative response. In general, the functionality of the system leaves much to be desired. And, if you look at it, this approach will be optimal only for large firms and corporations that are ready to spend millions of rubles on their development.
According to experts, it is VKontakte targeting advertising that deserves attention, the competent placement of which will bring the entrepreneur thousands of customers every month.
