Promotion of the site with articles or seo-copywriting is considered one of the most effective methods of promotion on the Internet. Depending on whether the site is commercial or informational, it is filled with promotional or informative articles written to promote the resource in search results.
Articles for the World Wide Web
An entrepreneur who decides to advertise their business to the online public will most likely have to think about how to promote the site with articles. To get closer to his goal, he will have to hire at least two employees - an SEO specialist and a copywriter.
Starting to develop a plan for a future site, an SEO specialist, first of all, studies the subject of the future project and determines which search query each individual text will correspond to.
There are two main methods of website promotion with articles.
The first is to optimize text content for key search engine queries. Having settled on it, the optimizer starts compiling the semantic core of the future web project.
In the course of work, the seo-specialist composes and arranges key phrases and words related to the subject of the site, and also determines the frequency of requests corresponding to different groups of keys, and decides how he will use the relevant (corresponding to the search results) words different frequency.
Search queries are a set of words entered by users of the World Wide Web in the search bar of the browser in the hope of finding information of interest to him. Search frequency is divided into three categories:
Low. This category includes words and phrases that are of interest to less than a thousand people during a calendar month. A low-frequency query is usually three to four words long
Average. Mid-frequency queries appear in the search engine line more than a thousand, but less than ten thousand times a month. A mid-range query consists of two or three words
High. The most popular are search queries that drive more than ten thousand people into the search line every month. It is very difficult and expensive to rank high in search results (usually one or two words)
The owners of young sites tend to start promotion using low-frequency queries because of their low competition. Before starting work, the optimizer determines which of the low-frequency keys corresponding totopics of his site are the most relevant.
The relevance of the text, as you know, is one of the main factors influencing ranking (increasing the rank of a web project on the Web). The purpose of all these actions is to attract visitors to the site who may be interested in the information published on the site or the advertised commercial offer.
The absence of relevant key phrases in articles can lead to search engines simply not noticing text content. In order for the promotion and promotion of the site with articles to bring 100% results, each individual text must be thoughtful and structured. And I mean not only structuring for the sake of readability. Equally important is the html structure.
Search robots visiting a new article will first of all index the content of the TITLE (web page description), H1, H2, H3 (title and subheadings) and strong (text fragments in bold) tags, so key phrases should be contained there.
After analyzing the contents of the tags, search engines continue to search for keys throughout the text.
The second common way to promote a site with articles is to place ready-made texts and short links on the pages of so-called donor sites - popular web projects that have already taken their niche on the Web.
The theme of donors should be similar to the main theme of the site being promoted.
Promotion articles: rules for writing texts
Promotional articles are detailed explanations of a chosen topic. Each of the articles consists of at least three thousand letters. Promotional articles must be accurate.
Content must be unique and contain no more than three text links consisting of keywords corresponding to the titles of the main sections of the advertised site.
Responsibilities of a copywriter
When the site plan is ready, the copywriter gets to work. The professional duties of a copywriter are not only in the competent compilation of understandable texts with high uniqueness. A specialist in writing unique texts must be aware of the basic principles of operation of all known search engines. Without this knowledge, he will not even be able to sketch out the outline of the article.
When all the texts are written, they must be placed on the pages of the site, but before that they must be translated into HTML.
What is unique text
The uniqueness of the content is one of the levers that ensure the successful promotion of the site with articles.
The word "uniqueness" refers to the similarity (measured as a percentage) of a written article with borrowed texts. The uniqueness of the text can be checked using special recognition programs.
If the results of the check showed that the uniqueness of the text is very high (from 95 to 100%), this means that up to 5 percent of matches were found on the Internet (up to 5% of plagiarism). At zerothe uniqueness of the text is one hundred percent plagiarism.
Why do we need website promotion with articles
Search robots, visiting web pages where new articles appear frequently, index them again and again, thereby increasing the rank of the updated page. According to experts, writing interesting articles is the fastest and cheapest way to promote.
The position of the site in the search results depends on many indicators, one of which is the high uniqueness of the texts. Ideal text can be called, the key phrase of which fully matches the search query.
What results can be achieved by publishing articles regularly
The dream of any optimizer is to increase the link mass, without which it is almost impossible to get to the top of the search results. Interesting and unique articles posted on the site help the SEO specialist to attract new users to the project entrusted to him, and internal links placed in the body of the articles provide readers with transitions from page to page.
The task of a copywriter is not only to write meaningful text and achieve its high uniqueness. Another important mission is entrusted to him - to create a positive image for the employing company.
Optimizer actions
Before starting to promote the site through the placement of articles, the seo-specialist selects the most appropriate keywords for the project and selects the topic that is most relevant and relevant to the project's activities.
Today'soptimizers rarely involve copywriters in their work, as they themselves are specialists in compiling unique texts. After writing articles intended for promotion, the optimizer determines the choice of third-party sites that he considers the most suitable for posting articles.
After contacting the owners of the selected web projects, the seo-specialist agrees on cooperation. In particular, about the conditions for posting articles intended for promotion.
How to find a platform for posting articles
The optimizer can independently search for sites for posting articles, but this task takes too much time and effort. The problem was solved with the advent of specialized sites - the so-called content and link exchanges. By registering on one of these web projects, optimizers, in addition to the advertising platforms they are interested in, quickly find sites where you can buy places for short anchor links.
It is important to remember that the owners of advertising sites can set their own requirements for the content and volume of articles. The duty of the optimizer is to agree in advance and discuss all the nuances of promoting the site with articles. Rules for future cooperation can be formally approved or verbal.
Why Articles? Pros and cons of this method
The main advantage of website promotion with articles is a good payback. This method is much more effective than buying short links. It was noticed that an article with relevant keywords search enginesare perceived much more favorably than a link posted in the sidebar.
Besides, an article once posted with an advertising link in its body will constantly attract traffic to the advertiser's project.
Of course, publishing an article will cost much more than buying links. However, experienced optimizers prefer to consider the financial situation, as they say, "from a different angle." Buying links will be appropriate if the optimizer's task is to provide a short-term influx of traffic. If an SEO specialist is focused on the long term, then website promotion with articles is a much more profitable and effective procedure.
Cons of the discussed promotion method:
