Branding 2024, April

Streams are now very popular. And they are not only watched by teenagers and young people. Live broadcasts have replaced a regular TV for many, because on streaming services you can find everything your heart desires

Advertising is not an easy business, and in this area you really need to know a lot and be well versed. The most difficult PR text is a press release. Its structure often has to be established by the organization, but there are already accepted standards, thanks to which you can try to create the ideal text

We are surrounded by many concepts that we supposedly know, but do not always understand the difference. The same situation has developed with the logo and trademark. Not many people know what the difference is, and it’s not so easy to understand this issue, because both concepts really have a lot in common

Marketing is a very difficult process. It takes a lot of time to make your company recognizable. But due to the incredible competition, it is becoming increasingly difficult to do so. Of course, you can engage in different ways of promotion, but if you want to stay in the history of trade forever, you will have to deal with brand development

The calling card of any store is its name. After all, the history of his success will be made up of many nuances. That is why choosing the right name for a lingerie store is a task that must be approached with all seriousness

Life in the modern world is much easier than it might seem to a person. It is hard to imagine that even 100 years ago water and electricity were far from being in every home. Today, all civilized people live in comfortable conditions and do not think about the problems of comfort. What are modern people worried about? About your image. Read about image features below

Brand Architecture and Brand Portfolio… In the professional and academic field that studies branding and company management, these two terms are often used. What do they mean, why build a brand architecture, and does a company need a whole portfolio of brands?

Repositioning has gained a lot of popularity in business nowadays. Following large companies that have invested their financial resources in rebranding, medium and small firms are seriously talking about it. Today, many entrepreneurs are trying to "reposition" their products

Advertising is all around us these days. It can be seen on TV and in the subway, on the windows of vehicles and on dumpsters. It seems that any places and surfaces act as means of advertising distribution. However, it is not. What are the different types of advertising media. Their advantages and disadvantages

The consumer may indeed still imagine that his actions meet his own needs for the satisfaction of his requests. However, this judgment, superficial and very approximate, is the result of illusions that have developed in the process of controlling his desires

The advertising industry never ceases to amaze, primarily with its incredible budgets. A simple, well-executed ad campaign that captures the attention of consumers can mean millions or billions of investments

At the present stage of market development, successful promotion of a product is impossible without creating its positive image in the perception of the consumer. Therefore, the brand image is the subject of constant attention of a marketer or brand manager. Its creation and maintenance requires knowledge of special technologies, which are called branding. Let's talk about what are the basic principles of brand image formation, what are its features and why it is needed at all

What is commercial advertising? What is it for and what is the use of it? How many classifications of advertising exist today? What types of advertising can be used to inform a potential consumer about a product?

Recently, the Instagram messenger has become increasingly popular. However, novice users often wonder how best to sign photos on Instagram. This is not surprising, since the number of subscribers who will pay attention to the author's page depends on the correctly composed text. In our article we will talk about this in more detail

So, are you thinking about diving into YouTube to grow your business? This is a smart move considering that three hundred hours of video are uploaded to this platform every minute. How to set up a channel on YouTube? It may not seem as easy as learning how to create websites. But don't worry, you only need to remember a few principles to get your commercial YouTube channel up and running

Often there are situations when “Unknown error” appears on Instagram for one reason or another. It can occur due to problems with the Internet: its absence or low connection speed, or due to problems on the application server itself. How to fix this situation? We will try to figure out why Instagram writes “Unknown network error” and how to fix this problem on iPhone and Android smartphones

When you lose correspondence with important people on the VKontakte social network, you should not immediately despair and panic. In some cases, it is possible to recreate the lost both with the help of the resources of the network itself and with the help of special programs. It is important to know whether it is possible and how to restore a deleted dialogue in VK correctly so as not to make mistakes and not lose information forever

Not every user of a social network knows whether it is possible to make money on Facebook. It's actually real. Consider how much profit you can get for likes. Is there an opportunity to increase your earnings? How to work in a group? What is a business page?

Transit advertising (inside and outside of vehicles) has grown rapidly over the past few years. Initially, it was compared with outdoor advertising, but in the process of launching advertising projects, it became clear that this is a separate type of advertising that has its own characteristics

"Instagram" is a popular place where people share their personal photos, meet new people and just have fun in their free time. Many users are interested in how to hide a subscription on Instagram, so let's try to understand this issue

The need to saturate the market with services and products to meet the needs of the population causes an objective need to create a legal mechanism that would ensure proper individualization of producers. The trade mark plays an important role in solving this problem

In the face of growing competition between companies and brands, the need to create a unique, memorable image for the consumer, to stand out from the background of rivals, is increasing. High-quality corporate identity contributes to the solution of these problems

Everything that every novice marketer and businessman needs to know about advertising tools: a description of the most effective marketing techniques, ways of advertising impact on the audience, as well as their main advantages and disadvantages

Why do I need corporate identity? Where is it applied? What are its main ingredients? Development of a trademark, slogan, corporate block, colors, corporate font, and other elements. The main stages of the development process. Corporate identity design in online services

Any branded product should have a simple and memorable logo, by which customers can quickly recognize your company. However, it may not be as easy to come up with it as it seems at first glance, because it should be distinguished not only by originality, but also by a pleasant appearance. In our article, we will talk about the rules for creating a logo and corporate identity of the company, which will allow you to gain the trust of a huge number of buyers

Each person tries to be different from others, for this people do their hair, choose clothes, decorate the space around them. Companies also need to have their own "face" and therefore they develop a corporate identity, that is, a kind of visual image of the organization. Firms need consumers to be able to somehow distinguish them from each other, buyers need help in choosing a product and all this also needs a “own face”

The Gucci picture is probably the first thing that pops up in the head of a person who is asked about the most memorable clothing brands. And indeed, the famous letters G turned to each other, green stripes, red and white snakes and that very bright outrageousness is familiar to any fashionista (and not only)

The right atmosphere in the building is set by a well-thought-out design. All the little things should interact and merge into one harmonious picture with a special message. It doesn't matter if it's a shop, a restaurant, an office space or an ordinary warehouse. An interior sign is exactly the element that will easily emphasize the purpose and mood of the interior. To choose the very part, you should familiarize yourself with the features and types

Researchers claim that advertising is the most influential and significant art form in the world. Is it so? What does the advertisement hide? Is everything advertised really necessary for all of us? We present you some interesting facts about advertising that has flooded the whole world

Advertising is the engine of progress. And if earlier it was possible to get by with a bright signboard and several thousand A6 leaflets, today no one pays attention to this. Time goes by, and in place of radio advertising, Internet advertising comes. Types and directions of which we will consider in this article

Interactive advertising is a special element of the modern marketing field, as it embodies opportunities that were previously unavailable. With its subspecies, advantages and disadvantages, this type of advertising is definitely worth the time and effort to study it

At present, aggressive advertising has become a fairly commonplace, but no less effective influencing the masses. The main goals of this type of activity can be considered to extract the greatest benefit and attract the attention of the target audience

One has only to think: how many bridal salons are there in our country, and each of them has its own “little story”, grateful clients, endless lists of orders, purchases, fittings … But, let's talk rather not about the main thing, but about with what the salon itself begins, namely about its name

The market is overflowing with a variety of products, the level of competition among companies is increasing every day. And by offering the best price, the highest quality, no one will be surprised. In the article you can find the answer to the question of how to promote your brand and what branding strategies exist

Logo is the face of any modern company. To create a good corporate symbol, you need to know some rules. The size of the logo is important. After all, different websites and print media use different formats

The history of the Lacoste brand began in 1933. The French campaign produces fashionable clothes for men, women and children. The brand also specializes in the production of high-quality shoes, sports equipment, and perfumes. Jean Rene Lacoste, the founder of the company, is a well-known tennis player. To date, the brand has passed into the hands of a Swiss corporation

Creating slogans for a car company is a long, complex and painstaking process. After all, it is important to convey to the potential buyer the main advantages of cars in one short phrase. To do this, you need to know the features of the company, and how it positions its products

The world of advertising is evolving at an elusive pace. Today, competition among business and trade is so high that everyone is trying to make themselves known at the global level. Companies are looking for the most original tools to stand out. One such effective method is the use of outdoor firewall advertising

Today there is hardly a person in the world who does not know about Playboy magazine. And its permanent emblem has become something more than just the logo of the publication. This is already a symbol of the sexual revolution and intelligent sexuality. But what does the Playboy badge mean? What did the creators of the magazine put into its meaning?

The science of signs (semiotics) proves that every sign has a dual nature. A trademark can be an object, a phenomenon and a symbol. Trademarks have some similarities and differences. How is a brand different from a trademark?