The calling card of any store is its name. After all, the history of his success will be made up of many nuances. That is why choosing the right name for a lingerie store is a task that must be approached with all seriousness. Each entrepreneur decides for himself whether to come up with something new and unusual, or prefer something simpler and more familiar.
This article will tell you in detail about the specifics of the lingerie business and how this moment intersects with the name of the outlet. Recommendations will be given on choosing a name for the future store, as well as a list of names of lingerie stores.
Business specifics
To choose a name for a lingerie store, it is not enough to have a couple of ideas and beautiful words in stock. And before starting to develop it, it is extremely necessary to understand who will be the main audience of the store, to study it from the point of view of commerce (to understand tastes, lifestyle, etc.). This nuance is often overlooked by many, the name is chosen on a certain intuitive level, which is whyin the future, you can lose some customers.
So, underwear is a separate category of women's clothing, including at least bras and panties, as well as pajamas and light bathrobes.
Most often underwear young girls and women mean that such clothes will be attractive, comfortable, fashionable or sexy, and sometimes all of the above in total. Lingerie can be made from light fabrics (cotton, silk, satin, lycra, chiffon, lace, etc.). Some models are made from natural fibers such as silk or cotton, while others are made from synthetic fibers such as polyester or nylon.
Every year the price of underwear is rising. Basically, this trend is associated with a rise in the cost of raw materials and the cost of using labor. But the demand for such products never falls, as it is an integral part of the wardrobe, which not only helps to hide the intimate parts of the body, but also gives them a beautiful shape and volume. Thus, we can conclude that this business is popular and very profitable financially. Every year, market research on the sale of underwear around the world proves this fact.
However, do not forget that the more profitable a business (especially such a profitable one), the higher the likelihood of facing serious competition. That is why the image and name of the lingerie store should attract customers like a magnet.
Marketers say that people most often make purchases in those stores where they have the opportunity to get positive emotions. Sometimesa person is willing to spend more money for a product in a particular place where he will like the atmosphere, friendly staff, the quality of the product itself and the service.
An important conclusion follows from this: before you come up with a name for a lingerie store, you need to think about the concept of doing business as a whole. Based on the color scheme of the store, what age group the product is designed for and what social status the target audience has, you should choose a name.
So, now that it has become clear where to start choosing a name, you need to consider the basic rules that can help the owner of such an interesting business.
Beauty
A beautiful name for a lingerie store should make the buyer want to buy the product. The main target audience of such stores is women. It is worth considering what inspires a modern woman. It is this nuance that should be taken into account when choosing.
The name of a lingerie store should be light, gentle and memorable. Each buyer, seeing the name, should associate it with the purity and beauty of lace, with convenience.
Difficulty of pronunciation and use of foreign words
Don't choose long, complicated and ambiguous names. In addition, care must be taken when using foreign names, which are often incomprehensible to buyers.
For example, the word "lingerie" in English sounds like lingerie. If you attach to itfamous saying Bella vita (beautiful life), it turns out Bella Vita Lingerie. It can be stated with absolute certainty that buyers simply will not remember it. But, for example, the name Body Top will be much clearer to the Russian buyer. But, of course, it is not so refined.
Originality
It is worth remembering how many shops with such names as “Charm”, “Elegant”, “Bagheera”, “Glamour”, etc., are on the streets. Demanding customers have become tired of all this for a long time and very often they are not even paid attention to attention. Customers remember what sounds original.
The name of a lingerie store may contain elements of an associative array. For example, Pos'tel, because bras, nightgowns, bathrobes are something intimate, just like a bed. For more daring lingerie stores, the name Lady Boss may be appropriate, which is sure to appeal to a female audience.
Names as titles
Sometimes the names for a lingerie store contain a name. As a rule, the most common are the following: "Anna", "Anastasia", "Mila", "Diana", "Angelica", "Lily", etc.
In general, this trend has been relevant for more than two decades. It's hard to call her bad. However, if it was decided to include a female name in the name, it is worth analyzing whether there are already such shops in the city, how original the name is, whether it is easy to pronounce.
Competitor analysis
There is (and more than one) lingerie store in every city. The name should not be similar to one already in use by a competing outlet. Otherwise, it may cause customers to perceive them as a single entity.
If there are plans to develop business and enter the markets of other cities, this point should be taken into account in advance.
Distinguishing feature
When choosing a name for a store, you need to pay attention to its distinctive characteristics. To do this, you should write out those qualities that are the "highlight" of it.
For example, will the focus be on lacy underwear? In this case, you can safely include this word in the name: "Lace", "Lady's Lace", "Lacy Joy", etc.
Variant names
It is worth considering what concept the owners used when choosing the names of lingerie stores in Moscow, St. Petersburg, Voronezh, Rostov-on-Don and other Russian cities:
- Women Secret;
- "Bustseller";
- "Prima Dona";
- "Lady Night";
- "Basic Instinct";
- "Lady Lux";
- "Fallen Angel";
- "Ladies' pleasures";
- "Very Well";
- "Bustier";
- "Day and night";
- "My underwear";
- "Dina";
- "Closer to the body";
- "Boudoir";
- "O-la-la";
- "Golden Dragonfly";
- "Pani Monica";
- Mon Plaisir;
- "Zest";
- "Delicate bottom";
- "The color of the night";
- "Peignoir";
- "Honey";
- "Intimacy";
- "Magnolia";
- "Jasmine";
- "Marshmallow";
- "Lace";
- "Seductress";
- "Mystery of tenderness";
- "Lady stuff".
As you can see, most of the names are playful and pleasing to the ear.
Who can I turn to for help?
The name of a lingerie store will sound simple and original if you turn to specialists in the field of naming. Finding such people is absolutely easy. To do this, you need to find a PR agency or an advertising company that specializes in creating the image of its clients.
As a rule, such firms operate as follows:
- exploring the existing market;
- analyzing the mission of the store;
- reveal the main idea of the business;
- generate ideas (come up with a name);
- conduct research (as a rule, this item includes a survey of the target audience for feedback - like or dislike the name, whether or not a person will enter a store with that name, etc.).
Having entrusted the task of developing a store name to professionals, you can be sure that people will complete it withwith all responsibility, because this is their reputation. And this will help make the outlet attractive to customers. On average, such a service can cost from 5,000 to 40,000 rubles.
Conclusion
Summing up, it is worth noting once again that choosing the name of a store where underwear is planned to be sold is a very important and responsible task for the owner. It requires awareness, because spontaneity in this matter can harm the business.
The most important thing is to determine who is the target audience of the store. Maybe it will be we althy women aged 30 and above. Or maybe the owner expects to attract the younger generation of girls. In fact, these are different groups of customers, where for the first it will be more acceptable to go to a store called "The Secret of Tenderness" or "Color of the Night", but the second group will be more attracted to such a name as "O-la-la", "Bustier" or "Marshmallow". That is why knowing your target audience can help you choose a name.
It is very important to remember all the naming rules. The name should be beautiful, reflect the essence of the product being sold, evoke pleasant associations, include the main distinguishing feature of the outlet and its product, and also be unique. All this will become the key to successful business.
If you can't come up with a beautiful, catchy and original name for a lingerie store on your own, then it's better to entrust this task to professionals. Employeesadvertising or PR agencies have experience in marketing and understand the psychology of buyers, which will help create a name in accordance with all the canons and rules of store positioning. Don't be afraid to experiment and be original!
