Shop owners will always be interested in the profit that their offspring should bring. But lately, clients have become oversaturated with bright pictures and images. Today it is difficult to interest a person in advertising in stores. Most buyers perceive it as spam and pass by. How to attract attention? Read more about it below.
Outdoor advertising
Not only people are greeted by clothes, but also shops. Walking through the mall, you can find many stores with the same product. Suppose that all these brands are not promoted or, on the contrary, equally well-known. How will the client choose a place for shopping? According to the outdoor advertising of the store. When we pass shop windows, our eyes involuntarily walk along the signs. Which of them attract attention? Contrasting. Any designer can tell you with confidence that a sign with a light background and dark letters is an undying classic. This option will be able to attract both young people and older people. Advertising instores must match the sign. The style of the entire network or a single outlet should be uniform.
And what can be said about outdoor advertising in the form of a sign not in a shopping center, but in a separate store? This is where lighting plays an important role. Even if your outlet is closed at night, highlight the store name and window display. Lighting costs will be minimal, but the number of customers may increase significantly.
Clothing store
What attracts the attention of girls in a clothing store? Showcase. This is a space that can bring good dividends to the owner if he invests in its decor. A window display is the best advertisement in a store. You need to sell clothes beautifully. If you decide to follow the beaten track and put beautifully dressed mannequins on the podium, you will not be able to escape from the crowd of one-faced stores. We need to come up with something original.
The best example is the Moscow Central Department Store. Advertising of a clothing store in it is inimitable. Each showcase is a work of art. People go to this mall not only for shopping, but also for creative inspiration. After all, more than one designer is working on the creation of unique showcases that are updated for each holiday. You can use mannequins, but not standard plastic dolls, but mechanical prototypes. People will be drawn to your store by curiosity. After all, it is always interesting to look at technical innovations, especially when they are served deliciously.
Children's clothing and toys
Many mothers believe that a child and shopping are incompatible things. However, not everyone has the opportunity to leave their children at home. Therefore, they have to be taken to the shopping center. Yes, and buying goods for children without children is not always possible. Therefore, when advertising in baby stores, think about who it should be aimed at. You think, for adults, because they will buy the goods? Nothing like this. Children need to advertise things and toys. After all, the mother brought the baby to the store, which means she expects him to pick up something.
Children are very easily suggestible. Therefore, the best advertisement in a clothing store can be considered … TV. Run commercials for clothes or toys on it and mix them with short popular cartoons. Children will be able to escape from what is happening in the store and relax a bit in front of the TV. Place comfortable sofas in the pavilion. Advertising a children's store directly on the screen, mixed with cartoons, will keep children in the pavilion, which means that parents who are left without work will be able to buy more goods than they expected.
Flower shop
People rarely give each other flowers for no reason. Therefore, when entering a florist shop, a person is likely to prepare for the holiday. This feeling needs to be played. The best advertisement for a flower shop is a quality product that you will want to come back for more than once. Therefore, try to present your product with a face. In the center of the room, make a stand to which you shouldexhibit the best work. It can be beautiful compositions, bouquets or fresh flowers. Coming to your store, a person should feel a lift in mood. Therefore, you should create the impression that a holiday always lives in your salon. The store needs to be dressed up not only by March 8 and the New Year. Think of all the holidays in between as well as the wedding season.
As an advertisement, you can present each client with a small live flower in a plastic pot. Advertising must be applied to the pot itself. You need to plant something unpretentious in a creative advertising product, for example, a cactus. Then there is a chance that the plant donated by your salon will decorate the window sill of a client or office for a long time, which means that advertising will work.
Products
The person who comes to the store is already a potential buyer. The task of the outlet is to keep the client within the walls for as long as possible. Advertising products in the store is aimed precisely at this. What are the most effective ways to promote products? People love cheap goods or those that seem cheap to them. Therefore, good advertising is racks with products that need to be sold. On top of such a rack, you should hang a banner with the inscription "product of the day" or "promotion". Moreover, the price for a particular group of goods can not even be reduced, well, or reduced quite a bit. The task of the store is to highlight one product and present it to the buyer as something unique.
What other grocery store ads work? Broadcast goods welldoes its job. A person who hears a story about fresh fish, kefir, pasta, etc. imagines something appetizing. Therefore, he will gladly go in search of the advertised products, and on the way he can grab something extra.
Technique
Shops selling all kinds of gadgets are decorated in a minimalist style. It is understandable. This makes the store look better. Therefore, advertising on the walls will not work. What then is the most appropriate advertisement for the store? Photo and video equipment will perfectly advertise itself. On TV screens, you can run videos that will show the life of happy people. Remember: the task of any marketer is to create an illusion for the client that by purchasing a new refrigerator, he receives not only a soulless cabinet that keeps food fresh, but also a happy smile of his wife and joyful children. Each person wants to live happier than he lives now, so you need to sell positive emotions that the client can see on a widescreen monitor. And an experienced store consultant will have to assure the buyer that life will really get better with the purchase of the next gadget. By the way, you can also put happy smiling people on screensavers of phones and cameras.
Jewelry
If girls go to a clothing store just to admire the latest fashions, then rarely anyone goes to jewelry stores just like that. Usually a person purposefully followspurchase. He can choose a thing both for himself and as a gift. As an example of advertising for stores specializing in the sale of products made of gold and other precious metals, one can cite both a beautifully designed shop window and posters. What needs to be put on public display? It is desirable to present something socially significant. For example, you can order two mannequins that will depict a romantic moment when a guy proposes to a girl. The man is on one knee, and the girl is jumping for happiness.
If your store has more clients and not clients, then you need to make advertising targeted at them. For example, you can order posters with slogans such as "Pamper yourself!", "Don't forget to give yourself a gift" and something similar. You can also use screens that will broadcast short videos as advertisements.
Cosmetics
Do you want to make your store popular? Sell cosmetics with all sorts of workshops. Girls are attracted to free services. Find a makeup artist who will agree to give a master class in your store. Make the room look like a lecture hall. Make-up artist at his lecture will show and tell you how to do makeup correctly. After such a lecture, the girls will want to consolidate their knowledge and practice on themselves. And all the necessary materials will be bought from you in the store. Veiled advertising works much better than the standard PR moves with the display of new cosmetic products in the center of the hall. You can arrange such beauty lectures everyweekends. Change the subject and don't forget to promote these events.
Household chemicals
Which ad works better - classic or interactive? No one will doubt that in the second case, the result of the invested efforts will be greater. People like all sorts of shows, and it doesn't even matter to them that in every store they find not an entertainment event, but ordinary advertising. To increase the demand for any product, you need to conduct PR campaigns. For example, put up a rack and two promoters who will not only tell potential customers about the product, but also show its effect in practice. For example, promoters can talk about the benefits of carpet detergent and demonstrate its effect on small samples. Visual confirmation of the miracle cure works 90% of the time.
Art supplies
Do you want to increase demand for your product? You can enlarge it in a very interesting way. Post an ad and find craftsmen who make things with their own hands. On mutually beneficial terms, you can offer craftsmen to sell the result of their work in your store. Beautiful things made from your product or similar will make a good impression on the client. Shop assistants will be able to demonstrate what can be made from a particular material, as well as show everyone how the paint will behave on various surfaces. Inspired customers will be happy to buy not only the product they came for, but also related materials formaking masterpieces seen in the store.
Cooking
Have you decided to open a bake shop? What better way to advertise your products than a tasting? To attract customers, you can host a weekly tasting weekend. On such days, in addition to the standard buns and cakes, you should sell tea and coffee. Customers, buying fragrant hot drinks, will have the opportunity to taste your products. Such advertising will be much more effective than posters and banners. Direct acquaintance with baking and its advantages can be carried out on the spot. While people are having a snack, you can tell them about the composition of the product, its benefits and advantages over competitors' products. Such PR campaigns should be carried out on a regular basis in order for advertising to work more effectively.
Dishes
How can you promote products that people don't buy and update too often? Remember that any person who enters your store is already a potential customer. At least he can sell something. Which ad would be the most relevant? Great weekly deals. A person always panics when they are offered to buy something at a 50% discount and only today. Such an offer seems incredibly profitable, even if the item on which the discount applies is not needed by the client. A set of plates or cups, purchased cheaper than it costs on ordinary days, can be presented to friends or relatives for the next holiday. So arrange sales or promotions. Such PR moves work better than anyvisual or audio ads that you can place or turn on in the store.
Opening advertisement
Are you just starting your business? What should an advertisement for a store opening look like? Be sure to decorate the store inside and out. From one glance at your door, the client should understand that today is your holiday. In order to create a similar atmosphere, you can use balloons. This is the most budgetary and fastest way to make a spectacular decoration. As a publicity stunt, you can distribute balloons with advertisements printed on them to all customers. But don't inflate balloons with helium. They look nice, but in the truest sense of the word, you will be throwing money away.
