Owners of their own Internet resources, regardless of their thematic focus, need to know about seo-optimization. With it, you can attract more users. Accordingly, the number of views will be increased. How can SEO-optimization of the site be carried out independently? Step by step instructions will be given in this review.
Why is it necessary to promote the resource?
At the present stage, site promotion is quite in demand. Its main task is to optimize the portal for search engines. Due to the promotion, the site can be promoted in the ranking. It is no secret to anyone that users try to visit only those resources that are not on the first pages of search results. If you pay attention to the percentage, then most of all people try to open links,located in the first three positions.
Can a website be SEO-optimized on its own? Step-by-step instructions do not imply any difficulties. Understanding the promotion is not as difficult as it might seem. But if there is no time, you should think about entrusting this lesson to professionals.
Into what stages can promotion be divided?
Many users would like to know how SEO-optimization of the site can be done on their own. A step-by-step instruction describing what needs to be done to promote is popular. Conventionally, the promotion of the resource can be divided into separate stages. They are as follows:
- Technical optimization.
- Internal promotion.
- External promotion.
- Working with users.
There should be no duplicates, mirrors and garbage
What nuances should be taken into account if SEO-optimization of the site is carried out independently? Step-by-step instruction pays great attention to technical factors. If they are not given due attention, then all work in the field of site promotion will be crossed out. Search engines will not rank those resources that have a huge number of duplicates, errors, incomprehensible structure and garbage in the indexes. What factors should be considered first?
If you are interested in seo-promotion of the site on your own, step by step, then first of all you need to get rid of duplicates and mirrors. To do this, you should exercise control over the structure of the site. Be careful that the URL does not have variables that would generate content at a variety of addresses. It is necessary to close those pages that do not carry useful information from search engine robots. We are talking about the shopping cart, registration forms, admin panel, etc.
All bugs must be fixed
There shouldn't be "broken" links on the site. It is necessary to eliminate the well-known 404 error to users. In order to detect non-existent pages, you can use special software tools. Among the popular ones, Nelpeak or Xenu should be highlighted. You can also use a simple plugin - Seo Wordpress.
Step-by-step instructions for optimization also take into account the need to check the stability of the hosting. If the portal falls regularly, then it will not cause interest among users. The same can be said about those resources that take a long time to load. But it should be understood that the download speed does not depend on the hosting in all situations.
Interested in seo-optimization of the site, step-by-step instructions for this process? It should be understood that it is necessary to correctly work out the 404th error. They shouldn't be. However, it is not always possible to avoid such errors. Therefore, it is necessary to ensure that such moments are correctly processed by the engine.
It is necessary not only to close unnecessary pages from robots. You will need to write a path that will take you to the resource map and the directive Host.
It should be understood thatThere are a lot of technical issues. Only the main ones were listed above.
Internal Promotion Highlights
Internal seo-optimization of the site independently, considered by us step by step, requires a thorough approach. She plays an important role. What you need to know about promotion?
- First of all, you need to analyze the resource to identify its strengths and weaknesses. This will help you understand what needs to be optimized. And you should start with indexing. It must be configured. Check which portal pages have already been indexed. Search will help with this.
- Try to find duplicates, technical pages and other unnecessary things. Analyze the completeness of indexing. Are all important pages in search? Anything that is not needed should be removed from the index using the webmaster panels. To prevent pages from getting there again, close them from indexing. This is required in meta tags.
- Generate the xml-map of the portal. With it, you can better index the network resource.
- Titles play an important role in optimization. Make sure they are unique within your portal. You should also figure out how well they describe the content of the pages, whether titles can attract the attention of users.
- Study all available texts. It is mandatory to make sure that they are unique, in good formatting and that all the necessary keywords are present. Only the number of important words and phrases should be inreasonable limits. This will help prevent spam.
- The key should not be conspicuous, look unnatural. Start optimizing images by compressing them in order to increase download speed. Pictures should be surrounded by suitable text, write alt. It is necessary to perform internal linking of those materials that are thematically related. This will help evenly distribute the weight of the pages. This will also make navigation much easier.
- Examine the resource for outbound links. Not quite high-quality will need to be removed. Others should be closed from indexing.
Important points of external promotion
External promotion. What does the instruction for seo-optimization and site verification imply in this situation? When the internal promotion is completed, you will need to give your resource an impetus for development. You need to buy or get free links to it. Create an anchor list containing the text of the addresses.
Don't just use keywords. You should also pay attention to neutral phrases (the name of the resource, for example). They should look natural. It is required to select donor sites that have a similar thematic focus and are regularly indexed.
Be guided by the main rule: everything must be done gradually. Link mass should grow smoothly, without jumps and downtime. Do not abandon work on your resource. It should be periodicallyupdate with text and pictures. It is also recommended to improve the usability of the portal. To do this, you should use web analytics data.
Contact with the target audience. User feedback to consider
We need to contact users. To do this, answer them with comments. Encourage people to share links to your resource. If the project is commercial, then it is definitely recommended to create a group on a social network. And it's not just about the public. Users using this page should get a convenient channel to communicate with you. Believe me, they are able to find a huge number of flaws in your resource. And if you eliminate them, then the loy alty of the audience will be ensured.
Conclusion
Each of the above points can be devoted to separate articles. A very important and versatile topic is SEO-optimization of the site. Services in this direction at the present stage are provided by almost all web studios. This is due to the high popularity that the Internet has gained. But you can do everything yourself quite easily if you approach the issue thoroughly.
