Advertising is the engine of progress. And if earlier it was possible to get by with a bright signboard and several thousand A6 leaflets, today no one pays attention to this. Time passes, and in place of radio advertising, Internet advertising comes, the types and directions of which we will consider in this article.
Why advertise?
The consumption market is "bursting at the seams", there are already a thousand offers for one demand. How to survive in this race for consumer ability, and even make money from it? There is only one answer - advertising.
Creative agencies, advertising agencies, the technical capabilities of print industries, together with the best ideological minds, are racking their brains, how else to surprise a potential client who seems to have seen everything? Every day, the advertising market "splashes" into the world billions of printed materials, vivid video clips and all kinds of attributes of advertised brands. All these efforts are needed in order to at least pay attention to your product. After all, the main purpose of advertising is to sell.
Types of advertising
Annuallynew types of advertising appear. Trainings, seminars and even advertising institutes are bursting with ideas. There is something that remains unchanged, but even this invariable becomes obsolete and boring, giving the opportunity for new ideas, together with technical progress, to surprise the picky consumer. Consider the types of advertising and figure out "where it goes." Well, let's go after her!
- television (commercials, sponsors);
- radio;
- printed products (flyers, business cards, catalogs, booklets, posters, etc.);
- outdoor advertising (signs, banners, streamers, light boxes, etc.);
- souvenir advertising (pens, lighters, notepads, etc.);
- advertising on transport;
- Internet.
Now a large segment of the consumer market "sits" on the Internet. Modern consumers spend 3 to 6 hours daily on the World Wide Web. It is impossible not to take advantage of this and, of course, it is impossible not to earn money on it. Why is advertising on the Internet necessary and how does it work? An analysis of the types of online advertising will help us answer these questions
Internet advertising
Today, every second person sells and buys something. Why advertising is needed - everyone understands. Today, advertising is approached very responsibly and consistently. Age, social status, gender, preferences, place of residence and much more are taken into account.
Since we now spend most of our time on the Internet, working, having fun and exchanging information, advertisers distinguish several types of Internetadvertising.
- E-mail distribution (cold ads);
- mailing to subscribers;
- search engine ("Yandex", Google, etc.);
- pop-ups;
- social networks ("VKontakte", "Instagram", etc.).
Among all types of online advertising, there are several directions.
Contextual advertising
Contextual advertising is a type of online advertising that reflects specific user requests. This advertisement is related in meaning to a specific user request in a search engine.
Context advertising works when a potential client visits the advertiser's website. Depending on the search, the site offers additional advertising similar to the user's requests. These are unobtrusive banners that may be of interest to those looking for a particular product. For example, when a person looks at purchasing airline tickets, the site may display advertisements for hotels in the city where they want to go.
Why do we need contextual advertising? First of all, it is the expansion of the list of potential clients. The ad owner pays for each click of a person who visits his site. If advertising, design and information interest the consumer, he can use it or return later to the site again, and most importantly, get to know the company's brand. Therefore, it is so important that the advertiser's website be of high quality, convenient and moderately informative, without unnecessary information, visually attracting attention.
Of course, there is no 100% guarantee that everyone who visits the sitewill purchase your product, but the fact that a person enters with a specific goal and interest already significantly increases the effectiveness of contextual advertising.
Targeted advertising
Targeted advertising is a focus on a certain category of people. In this case, the target audience is reduced to the optimal size, all possible parameters are taken into account in order for the advertisement to be as effective as possible.
These settings include:
- geographic parameters (city, district, etc.);
- history of requests from potential buyers;
- resource where ads will be displayed;
- advertising time period;
- demographic parameters (age, gender, social status, etc.);
Why do we need targeted advertising? First of all, to facilitate the search and save the seller money. The more simplistic the purpose of the ad, the more likely it is to sell.
Targeted advertising attracts the attention of specific groups of people who are aimed at buying this particular product. Now this type of advertising is more popular in social networks, where it is easier to set search parameters. Such ads are tied to profiles of potential customers, which contain information about them in sufficient detail, up to the books they read.
Because how seriously and responsibly you approach the advertising you submit, the effectiveness of this advertising and, accordingly, your profit from it will depend.
