The advertising industry never ceases to amaze, primarily with its incredible budgets. A simple, well-executed ad campaign that captures the attention of consumers can mean millions or billions of dollars in investment. It's no secret that the most expensive advertising in the world is visual, which is played on television. Expensiveness can be explained by many reasons: exclusive storylines, epic scenery, breathtaking scenery and many other factors. And in most cases, the commercials can be expensive due to exorbitant props or the presence of very expensive celebrities.
Introducing the ranking of the top 5 most expensive ads.
Melco Crown Entertainment Casino
In January 2015, this ad made a lot of noise. Even then, everyone was shocked by the incredible investments in the video. Advertising turned out to be the most expensive in the history of the advertising industry. And this is not surprising, since Hollywood stars were invited to the shooting - Robert de Niro, Leonardo DiCaprio and Martin Scorsese. The advertising campaign cost $70 million. The video is one minute long andtalks about the opening of a casino branch in Macau.
Chanel No. 5
The owner of the highest fee (4 million dollars) was Nicole Kidman, who starred in 2004 in a four-minute video of the famous perfume. Thanks to this advertisement, Chanel No. 5 perfume is the best-selling perfume. And Nicole Kidman became the face of a famous company. The advertising campaign cost $44 million. It is noteworthy that the video of the most expensive advertisement in the world was never shown on television for more than two minutes, that is, half of the plot was simply cut out.
Guinness
This is one of the most creative and exciting commercials of all time, effectively using many simple things as props: books, dominoes, mirrors, tires, refrigerators and several cars. Advertising beer company "Guinness" has gained such immense popularity that it was appreciated even by critics. The message of the ad was that good things happen to those who wait for them. Superbly designed and very creative advertisement. The total cost is $16 million, making it one of the most expensive ads in the world.
SuperBowl
During the SuperBowl in America, no one misses the opportunity to appear on screen to be seen by millions of television viewers. The average cost of a 30-second commercial on TV during the championship is $5 million. The most expensive ad in the world shown during the final games is valued at 15million dollars.
Pepsi
What is the most expensive advertisement, if not the advertisement of the world famous company Pepsi? An advertising campaign in 2002 featuring Britney Spears cost the creators $8 million. The video lasts 1.5 minutes and was first shown during the National Football Championship. The advertisement features several clips of the singer, combined into one. The creators wanted to show the Pepsi generation - a young society that prefers soft drinks. The high cost of the video is due to the popularity of Britney at the time.
You have seen the top five most expensive advertisements. In Russia, too, celebrity videos require the most investment. Commercial advertisers often seek to increase consumption of their products or services through branding. This involves associating a product name or image with certain qualities in the minds of consumers. And this requires a huge amount of money. Advertising is more than just showcasing a particular product in front of potential customers. This is art that balances society and style.
