Modern brand war is almost no surprise anymore. Huge companies are constantly fighting for a place in the sun, constantly improving their products and introducing innovations in the production process. It is not so easy to replenish the popular brands of the world and earn a place in the ranking. Domestic companies, unfortunately, have not yet succeeded. This article will focus on those well-known global brands that occupy leading positions in various ratings.
Cars
Which are the world's most famous brands in this category? The first places in the lists are occupied by such car brands as BMW, Mercedes-Benz, Toyota. These three companies always go together, periodically changing places and occupying the last places in the top ten (but this is by no means a bad thing!). The main directions of their development: orientation of sales to all countries of the world, advertising, search for new categories of customers. A little further from the main positions in the rankings is the Honda brand, which has recently focused on retaining old customers rather than finding new ones. But GE led the world's car brands, which is not tooknown in the markets of the post-Soviet space. She won the victory after she decided to provide her machines with software and connect them to the Internet. The move was risky, although completely successful. For which the company made its way closer to the first places in the ratings.
Computers
Brands of the world successfully replenish companies that produce software for computers. So, Intel is sure to be in the rating - a company that is successfully developing and pleases consumers with a good filling of its "workhorses". Invariably in the ranking, Microsoft takes the leading place, even despite the fact who exactly was or is its CEO. Timely response to all innovations, full support of the world of computer fashion - all that is needed in order not to leave the tops and be at the forefront. And unexpectedly overtook the most famous brands in the world Google thanks to the Google Glass program.
Technique
The best brands in the world in the "technique" section, as always, are replenished by Apple. It consistently takes a leading position, fully satisfying the desires and demands of its customers. Trying to keep up with her and Samsung. This company took a huge step forward after refocusing on Apple, emphasizing the interconnection of its products. Computer fashion is represented by HP, which also occupies a dominant position.
Children
The most famous and always ranked first in various ratingsbrand is Disney. He is always in the center of events, finding more and more new opportunities to win people's attention. By the way, the products of this company are focused not only on children (although, to tell the truth, mainly on them), but also on adults who are ready to have fun for a certain amount of time. In addition to entertainment centers, toys and cartoons, this company creates various shows and video games.
Food
The list of the world's most valuable brands is often topped by Coca-Cola. She is always at the peak among the winners, changing her places from time to time. This happened, for example, in 2013, when, after thirteen years of leadership, the company gave way to other worthy brands. However, at the same time, Coca-Cola received another prestigious award, becoming the most creative player in the market that year. As for nutrition, McDonald’s replenishes the rating of brands - a company that is ready to feed everyone in the world. She took a huge step forward after she decided on various new dishes, introducing into her menu the features of the cuisine of the countries where her restaurants are located.
Household items
Gillette replenishes the brands of the world, always being in the top twenty. The company's products are aimed not only at men, but also at women. A special demand for products is given by the rapidly developing countries of the world, where this brand has a particular success. This, for example, applies to India, as well as the countries of the post-Soviet space.
Accessories
And, of course, how can you do without the world of fashion? There are well-known brands of the world in this section of goods. For example, the leading position in the world of accessories is occupied by the Swiss company Rolex, which has been producing watches for almost 110 years. Their products are not cheap, but they differ in quality. And this accessory is an integral part of every successful and self-respecting person. This list must include Louis Vuitton - the only company that occupies a leading position from the world of fashion in world rankings. It specializes in the production of bags and suitcases, as well as other accessories and clothing. The most expensive brands in the world are also headed by Prada. Its history began in a small leather goods store in Italy. However, thanks to the hard work and desire of the workers, today it is a well-known brand that is recognized all over the world. The company specializes in leather goods, it produces bags, hats, clothes, shoes and many different accessories. Close to her in nature is the company Gucci, which became famous in the 60s of the last century. Now she produces leather accessories, clothing, as well as jewelry and perfume. The ratings also include the French company Hermes, which produces original bags and scarves. It will be interesting for many that the company initially specialized in the manufacture of harnesses and bridles for horses, as evidenced by its logo.
Clothes
Required givensection is for those people who closely follow the world of fashion. So, who occupies a leading position in the ranking of brands from the world of fashionable clothes? This is Chanel. Quite a long time ago, the petite but very charismatic Coco made a huge breakthrough in the world of women's fashion, forcing ladies to abandon uncomfortable prim dresses in exchange for stylish and practical men's trousers. Since that time, this company has not lost its positions and today is in the top of the ratings. Armani brand clothing is preferred by many celebrities from the world of show business. In addition, this brand is also accessible to young people who want to always remain fashionable. Orientation to all age categories - this is the strong point of this brand. Well, how can you bypass the well-known Dior brand, which became known to the public at the very beginning of the last century? These are not only great clothes, but also exclusive fragrances, high-quality decorative cosmetics - everything that a modern person may need to always remain fashionable. Affordable at its prices is also well-known in Europe, but gradually gaining ground in the expanses of the former Soviet Union, the H&M brand. These are clothes for every taste, which will suit many people in style. In addition, it is very affordable at its prices. Thanks to this brand, you can always stay at the peak of fashion and be a stylish person. Comfortable and practical clothing in a sports style is offered by Nike, which has been a leader in the sales market for quite a long time. Urban style clothing is offered by a well-known companyCalvin Klein, whose products are loved by many people around the world. And the brand of sexuality and femininity is, of course, Victoria's secret, which mainly produces lingerie, but does not stop there. And for lovers of brightness and originality, there is such a brand as Dolce & Gabbana. Their clothes always keep up with new fashion trends, are distinguished by a wide range of colors and various prints, which is very popular not only for young people, but for all brave people.
