In the modern world, perhaps, there is not a single person who has not heard of such an Internet resource as a social network at least once in his life.
Social networks are widely distributed web platforms on the Internet designed to organize social relationships between users. If earlier the main direction of social networks was communication, acquaintance, discussion of interests and other things, now on such sites you can perform many other different actions. So, in many social networks, you can sell your own products, advertise your business, or search and purchase the goods you are interested in.
How to start your online business
Many aspiring entrepreneurs, realizing the full potential of social networks, aimedall their efforts to advertise and promote business on such sites. And not in vain, because every day the audience of sites that were previously intended exclusively for communication is becoming wider, and the interests of users are multifaceted. New publications and comments regularly appear on the pages of social networks; new people are registered who, quite likely, having become interested in the project, will invite their friends from the "real" world to it. Already now, according to the results of an analytical study, 60% of all Russians have accounts in social networks.
How to choose a platform for trading
When you study the statistics of all currently existing social networks, it becomes clear that many Internet sites designed for user communication do not succeed in this field due to high competition from the "sharks" of this area. Such social networks can be called VKontakte, Odnoklassniki, Mail.ru, Facebook, Twitter.
Despite the fact that the Russian social network "VKontakte" is in the penultimate place in the top five most popular social networks in the world, it is the most effective platform for promoting various goods and services. According to a study conducted this year, the average daily audience of VKontakte exceeds 87 million people, while on the whole the site has over 410 million registered users. Given these indicators, the administration of the social network made a number of changes that allowedusers to create communities adapted to online stores.
"VKontakte": sale of goods
If you have not yet decided what exactly you will sell, refer to the statistics. Thanks to her, you can find out that clothes, shoes and accessories are in greatest demand among customers of the VKontakte trading pages. If you sell other products, do not despair! In a social network, you can sell and advertise absolutely any goods and services, the main thing to remember is that the target audience of your company should be close to the audience of the social network itself or coincide with it. VKontakte, as you know, is dominated by a female audience (58.4%, according to a study by the Cossa publishing house in May 2017), the main age group (37%) is users aged 25-34.
Creating a VKontakte group
It's very easy to create a group to sell goods on VKontakte! To do this, you need to register an account on a social network, go to the "My groups" menu and select "Create a community". Next, choose its type. For the presentation of a product or company, which is what interests us, the "Public Page" is ideal, but the "Group" class provides more opportunities to attract an audience, so we will focus on it. After that, you will have to answer a few questions regarding the community by filling in certain fields.
"Vkontakte": section"Products"
When all the fields are filled, proceed to the selection of modules for the group. A very useful service for promoting and selling products is the "Products" section, which appeared relatively recently on the VKontakte social network. Further in the text, we will take a closer look at how to add products to the VK group.
First you need to activate the service on your community page. To do this, in the tab for managing it, select the "Sections" menu and "go down" to the very bottom of the page. Here you will see the "Products" button, on which you need to click with the mouse and select the "Included" item.
After that, you should figure out how to add products to the VK group. It is quite simple to do this - you can add products in the "Products" section, which, after the correct settings, will appear on the main page of the group. Adding products to the VK group is necessary to promote products and attract customers. To add products to the VK group, use the following simple instructions. Go to the "Products" section, upload a photo of the item you want to sell, add a description and set the price - you're done!
Adding a product in the mobile version of VKontakte
When working with the service, you may have the following question - how to add a product to the VK group in the mobile version of the application? Can it be done at all? No less actively asked is the question of how to add products to a group in the new VK.
KUnfortunately, today adding products to the VK group in the mobile version is not available. The user who owns the group can view their own collections of products from their phone, but cannot edit them. In the case of the "new" VK, everything is somewhat simpler. The process has remained the same, only the design of individual mechanisms within the site has changed.
Society users "not looking for easy ways" tried to find out if it is possible to add products to a group in the new VK application, but the answer was also negative. Particularly persistent, through numerous manipulations, they found that it is impossible to add goods to the VK group from the phone, not only in the official VKontakte application, but also through a mobile browser. Therefore, for now, the only way to add products to the corresponding section is to use the web version of the site.
