A modern organization can no longer effectively carry out its activities without an intensive marketing policy. The need for such events is due to the large number of different companies producing homogeneous products.
A little about the brand and slogan
To stand out from the masses and keep the position in the future, you need to create a company brand. This concept is understood as a brand that has non-local fame, enjoys the loy alty of the target audience and has a clear image in the minds of consumers.
A well-designed brand not only allows a firm to stand out from the rest, but it can also provide the ability to add value to a product's base price without losing customers.
One of the main components of the company's image is the slogan - an advertising message that contains some message in a concise form that allows you to attract the attention of the audience and stimulate sales.
It can express the purpose and philosophy of the company. What is important, the slogan must be differentoriginality, ease of reading and remembering: he needs to arouse curiosity.
A little about Megafon and old slogans
MegaFon is one of the leaders in the Russian telecommunications industry. He is a member of the Big Three, which, in addition to him, includes Beeline and MTS. It is this group that occupies 90% in the segment under consideration.
One of the characteristics of the telecommunications market is glut. Previously, mobile operators were engaged only in providing communications, but by 2007 the growth of users had practically ceased, since by that time they had already purchased the necessary services. Later, companies began to supply the population with the Internet. But this segment of functions has come to its logical conclusion.
Now the main goal of the Big Three is to hold positions. This is possible not so much with the introduction of new technological innovations, but with a competent marketing policy.
The first federal advertising slogan "MegaFon" appeared in 2003 with the words: "The future depends on you".
This appeal is directed primarily to the main client base of the operator - these are young active people of the middle class. The main theme of the words is constant development. Thus, MegaFon's slogans reflect the values that ordinary consumers also have.
About the new slogan
The first slogan of "MegaFon" remained relevant for a long time. But any, even the mosta quality concept sooner or later wears out and becomes less attractive for the present period of life.
Over time, new technologies have become a daily routine in human activities. And the company faced a new goal - to change its brand to reflect modern realities and in accordance with the desires of the client.
2015 has become a significant year for MegaFon. The company's slogan has acquired a new meaning and wording - "Really close".
Introduced concept involves strengthening the emotional connection with users. She strives to make the interaction between the operator and the client more personal.
In addition, this choice is explained by the desire of the consumer not only to look to the future, but also to live in the present - to share joy with loved ones, to be close to their family and friends.
Meaning of slogans for Megafon
MegaFon's slogans are confirmed by many years of statistical research. After all, each such change for the company is a very dangerous step. Enormous resources are spent on reforms, and if marketers make the wrong decision, the company can suffer very significant losses.
What is noteworthy: the slogans of "MegaFon" are distinguished by the most complete compliance with modern realities and the desires of consumers. Just as in 2003 people were striving for new things, learning about technological innovations and taking advantage of a wide range of opportunities that opened up, so in 2015, the peak of unbridled attention toinnovation has passed, and the values of family, relatives and friends began to be preferred again.
MegaFon's slogans were able to capture and reflect changes in the values of society, which contributed to the further development of the company and its strengthening in the Russian telecommunications market.
