The government of our country zealously monitors the observance of intellectual property rights. In order to protect copyrights for products created and produced by commercial enterprises, various measures are taken, for example, a trademark is developed. It is a kind of designation designed to individualize the product of a particular company.
To have absolute ownership of the product, you must register a trademark, that is, make a corresponding mark in the state register. Each enterprise independently comes up with a trademark, which, in turn, may include words or phrases, an image (or a combination of these designations). After work in this direction and approval by the company's management, the trademark is checked by a specialized government agency for compliance with the requirements of the law. Of course, the very first thing is to check the new sample with existing ones andpreviously registered. According to the current legislation, it is not allowed to have two identical marks. Then the analysis of the veracity and accuracy of data about the company is carried out, this is done in order to avoid misconceptions of citizens about the manufacturer and the quality of the goods.
In addition, the trademark must not depict any of the elements of the national symbols. The name of the product used by the enterprise must be individual and not contain words related to a particular class or type of product (that is, the use of generally accepted terms is prohibited). These are the most general rules that every entrepreneur should know. Registration of a trademark is possible only if it fully complies with all the standards presented in the rules for considering an application for a trademark. In the modern world, there are special firms that provide detailed advice on the registration of all intellectual property rights. And the quality check of the finished mark is entrusted to a patent attorney, whose duties include the protection of intellectual labor.
A trademark is considered to be the property of a specific organization only after receiving a certificate of making a corresponding note in the general register, which indicates the completion of state registration. However, many entrepreneurs still do not see the point in going through such a tedious procedure. So, let's look at the benefits of official registration. Firstly, only your company has the official right to place this image on the packaging of all its products, as well as on supply contracts and other company documents. This symbol contributes to the development of recognition of the product of a particular enterprise, which means (with a competent advertising campaign) you can count on an increase in sales. Thus, it becomes easier for the organization to earn a positive reputation in the market and stand out from the competition.
