Advertising firewall is a widescreen type of advertising banner designed to be placed on buildings and large flat surfaces. This type of advertising appeared due to the development of typographic activity, when people learned high-quality printing technologies in non-standard sizes. Now it is customary to use advertising giants to attract people to their company, large-scale events or to communicate some information important to society.
Outdoor Advertising Effectiveness Firewall
The effectiveness of this advertisement surpasses all other types of street advertising paraphernalia (signs, posts, banners, pillars, pillars, etc.). The impressive size of the banner "willy-nilly" attracts the attention of passers-by. Thus, the advertised company gets the opportunity to attract the interest of the target audience as quickly as possible.
The content of firewall advertising should clearly reflect the main goal of the project and call to action like any othereffective advertising. Thought should be stated in the most accessible way for everyone to understand. Basically, a memorable slogan is used as information, which carries an inviting context. Competent design should inspire trust and reliability among potential consumers of the product.
Production method
Production requires vinyl mesh or banner fabric. High-quality materials allow you to keep the canvas for a long time in a usable condition, under any weather conditions. The banner network, in turn, has light properties, which allows light and air to pass through.
The production process begins with the selection of material that meets customer requirements and full color large format printing. Further, the individual parts of the future banner are sequentially numbered automatically and then, like puzzles, they are folded into a single canvas. This stage of work is called post-print processing. Details of the canvas can reach up to 3 meters in width, semi-automatic welding or gluing is used to connect them. Particular importance is attached to the strength of the connecting seams. The level of quality of the structure and its service life will depend on this.
The next step is processing the edges of the firewall for fastening structures that will hold the banner above the facade of the building. Only after this, the manufacturing work is considered completed. The banner is packed and sent to the customer.
For full-fledged work, you need special equipment that allows you to work with significant sizes, andalso a workshop accommodating large structures.
Main Benefits of Firewall Advertising
The main advantage of outdoor firewall advertising is its massive size. This criterion especially emphasizes the image and status of the company in the eyes of consumers. Other than that, other main advantages of firewall advertising are:
- Excellent visibility from far and close distances.
- Unlimited audience reach.
- Gives you the opportunity to present an idea in a non-standard way.
- Creatively present your company and attract public attention.
- Effective way to stand out.
- Unconditional dominance over other types of outdoor advertising.
- Gives the impression of a leading company.
- Promotes rapid visual memorization.
- Long-term usability for 5-8 years.
- Continuous operation 24 hours a day.
Distinguishing Features
There are several important factors to consider when producing and advertising a firewall:
- High cost compared to other types of advertising.
- Unprofitable from the economic side of short-term placement.
- There is a possibility that the placement is in high demand. This creates competition for ad space, which can create temporary placement restrictions.
- The positive feature is that this format of advertising contributes to the unique presentationinformation, including animation elements.
Accommodation
Useful tips for placing firewall advertisements:
- For the effective operation of advertising, you should choose a place with the highest traffic and active traffic flow. Basically, this is the city center, areas close to it.
- The location must not be obstructed by other large objects in the surrounding area.
- When making a banner, you need to know the exact dimensions of the facade area so that there are no problems with placement. If oversized, the firewall can protrude outside the building, which is unacceptable.
- The best ad placement will be in the place where the majority of the target audience lives.
- During placement, special attention should be paid to the reliability of the mounting structures for safety reasons.
- It is better to familiarize yourself with the terms of accommodation in advance. Some organizations have special requirements.
In conclusion
Advertising is a great way to maintain a company's image and make itself known on a more global level. In conclusion, the main advice for firewall advertising will be a call for the selection of unique technological solutions and a creative approach to the advertising message, which can make a splash among observers. The sensitive size of the banner makes only 50% of the effectiveness of the advertising project, the rest of the work will depend on the most successful presentation of the advertisingmaterial. Today, cities are filled with massive publicity stunts. The main task of any advertiser is to impress and surprise their target audience as much as possible.
