Link ranking played a significant role in the search engine optimization of any site until recently. Now this parameter is not very important for determining the success of a certain resource by search engines, since more functional and efficient methods for determining the quality of sites have recently been introduced. That is why it is important to understand what internal linking is and the basics of link ranking.
However, attendance and other user factors still play a huge role. For example, the internal linking of an Internet resource is very important. These are cross-references, as in "Wikipedia". In general, we have a very extensive topic, and we need to learn the basics of link ranking and what algorithms search engines have to rank a site. Their understanding is very important for promotion.
What is link ranking?
In science, the number of references used by other scientists plays a huge role in the credibility of a particular specialist or publication. This is the law. The same applies to the Internet. A site is considered worthy if it makes a public outcry. At the same time, it can be good and of high quality. Even visits can be many. But who can guarantee that no one cheated these visits? It is hardly possible.
That is why search engines have been using the link ranking method for a very long time to check the quality of a certain resource posted on the Internet. It is only important that it be indexed. Scientifically speaking, link ranking is the correspondence between what users are looking for and the text of the links that visitors post. That is why, in order to provide a favorable ranking mechanism, special attention should be paid to anchor texts - the texts of these links.
The more a link matches a query, the better it is in the eyes of search engines. This is called "weight". The heavier links are on the resource, the better the site itself for search engines. Accordingly, for successful link ranking, you need to ensure the maximum number of transitions and the best user factors when going to your site through this link. This is a whole science, and let's look into it in more detail.
Link ranking algorithms
Search engines are very careful to ensure that sites are ranked correctly. And each of themhas its own views on how sites should do it correctly. Therefore, let's take a closer look at what specific mechanisms each of the search engines uses. We will consider search engines from "Yandex" and "Google", as they are the most popular in our latitudes.
In principle, the mechanisms of their work are very similar. Therefore, when optimizing sites, only the general characteristics of these algorithms can be taken into account. So, when promoting sites, both search engines use such a parameter as link weight. Among other things, it is important to consider the relevance of links to your resource. Relevance is the similarity in subject matter. Now let's take a closer look at how search engines rank sites.
Google ranking algorithm
This algorithm is applied to documents that are linked by links. In doing so, each of these documents is assigned a number that symbolizes the importance and quality of a particular page based on which particular link is used. Documents that have a lower PR (this is the name of the algorithm from the American search giant) are located lower in the search results. Accordingly, one of the factors that determines the position of a resource in Google search results is the PR of this resource.
How can you define PR? To do this, there is such an add-on as the Google Toolbar. It displays the rating of each page on a ten-point scale. It is important to note that shethe search engine does not disclose the features of calculating this indicator. At the same time, many webmasters and SEO-optimizers noticed that the site must be old enough for this parameter to be more than five.
Ranking algorithm from "Yandex"
The algorithm from the domestic search engine is called the citation index. This is exactly the indicator that scientific works and their authors have. It is determined by the number of links. In "Yandex" things are approximately the same. We can say that the citation index is a qualitative characteristic expressed in quantitative terms. As far as science is concerned, this definition will be inaccurate. But there is absolutely no difference, because the citation index really determines the quality of the document.
This algorithm, like in the "American brother", shows how close a certain resource on the Internet is to the topics and queries that are entered by users of the World Wide Web. It is important to understand that all sites must be indexed by a Russian search engine. In principle, the same can be said about the American. At the same time, the citation index has a completely different scale. If "Google" has it ten-point, then "Yandex" it can be absolutely any.
Information about the cancellation of ranking by Yandex
However, "Yandex" recently said that it cancels link ranking. WhereinThe information had been out long enough for the panic to subside. So you can take a sober look at this data without losing your brain from a storm of emotions. Some people immediately say that the links will no longer work. But no, they really work, despite all the statements of "Yandex". It is unlikely that our manufacturer can come up with something original, to be honest, and even something that will exceed the achievements of the American giant, which has offices in many countries of our world.
Don't forget internal optimization as well. It is more important than external. If the pages of your site are not optimized, then no matter what the link mass is, there will be no sense.
Influence of internal linking in ranking
The weight of not only external links, but also internal ones affects the optimization of the site. Therefore, it is very important to do internal linking for optimal ranking of links on your Internet resource. An example is Wikipedia, which was partly promoted precisely thanks to such a resource organization system. Also, internal linking improves behavioral factors, as users literally "jump" from one link to another. And this has a positive effect on the time of their stay on the site. All in all, internal linking is a very important part of a good website.
How to do internal linking correctly
There are generally two kindsinternal linking on the site: manual and automatic. In the first case, you insert all the links yourself. This is good when you need to direct a person from one page to another directly while reading. In the second case, the linking is created automatically using special plugins.
Automatic internal linking
How to do automatic linking. It all depends on the engine. For example, in the Ucoz website creation system there is such an item as informers. These are special blocks that implement this task. There are also other informers. For example, you can display the time. But this does not correspond to the topic of our article.
Conclusions
We figured out what link ranking factors exist, what they are, and also looked at search engine algorithms for determining the rating of a particular resource. We also figured out another important issue. Cancellation of link ranking by "Yandex", despite the panic among the masses, did not significantly affect the optimization. The links still work. Internal linking of sites and the basics of link ranking is a rather complicated topic. At the same time, remember that internal link ranking will only work if the content is interesting and properly optimized for the requirements of search engines.
