Advertising is a modern way to introduce customers to your product. It talks about the merits of the product and encourages a person to buy it. However, there are special tools that work more efficiently, because they are able to influence the human subconscious. Knowing this, manufacturers invent new tricks so that we eventually want to use their services or buy such a necessary thing for us! An example of product advertising: for sure, each of us has simply memorized that Orbit chewing gums maintain Ph at the proper level. And when we are going to buy something like this, we remember this particular brand. This is the effect of promoting a product on the market.
Target Audience
Before you start an advertising campaign, you need to decide which category of the population your products are designed for. It is this factor that will help you understand where advertising and product promotion will “work”. There are really many ways, but each person has their own priorities: if it is, for example, a medicine that is suitable for the elderlypeople, you should not actively advertise it on dating sites! It will be a waste of time. But to place a board or print an advertisement in a reputable newspaper is the right decision. Attractive flyers, brochures that can be distributed in the clinic will be much more effective and will find your potential buyers faster.
Well, for young people who are looking for sports equipment, it will be right to post information on social networks or on popular youth sites. In addition, such an audience is attracted by videos or information on a popular radio wave.
Outdoor advertising is a powerful weapon
This type of advertising is called by many to be especially intrusive, but marketers say that it is very effective. And it works like this: a person against his will reads brochures and remembers slogans. And our subconscious mind processes information and draws conclusions. The result will not be long in coming: we already want to buy this or that thing or use this or that service.
What is an advertisement for goods and services? What outdoor media can be used? Here is a list of the most popular tools:
- Shields are familiar items that catch our eye all over the city. They attract attention and make the client get more detailed information about the company or service. The working side is directed towards the flow of people, but the non-working side is not so effective, because you have to turn around to study what is written.
- Pointers - a simple viewadvertising that tells a person where to go to find your store or office. An example of product advertising: cute prints of small feet on the pavement or in the supermarket hall. Signs like this can be of interest and lead to the department where the desired product is displayed.
- Streamers are stretch advertising awnings, which are most often located above the tracks and local roads. The driver has the ability to read the text and remember the contact details - this option is considered more effective than shields.
- Sandwich people are a great publicity stunt: people dress up in eye-catching costumes and interact with potential customers.
- Advertising on public transport is not too expensive, but it works great. She is seen by a huge stream of people.
- Urban constructions - creating advertising images on shops, pedestals, kiosks.
Static ads
Types of advertising can be distinguished by the type of impact on the client and by the method of placement. One of the easiest ways to spread the word is static advertising:
- Announcements in elevators. Despite the simplicity of submitting a call to action, this method works effectively. A person, being in a confined space, is simply forced to study material that is located right at eye level. So he will definitely remember it, and maybe even become interested.
- Advertising in the subway and transport. The situation is similar. Only it acts even more actively - a lot of free time, plus there is an opportunity not toonly to read the material, but also to analyze it.
The Internet is an assistant in product promotion
And, of course, you can't do without the global network anywhere! Advertising of any product should be not only of high quality, but also accessible to the general public. And the easiest way to achieve this is on the Internet - millions of people are looking for the right information every day, and your advertising encourages them to make the right choice. In addition, it is on the network that you can use all available types of information: radio, text brochures, videos. Main types:
- Banner is a graphic image in the form of a regular rectangular ad. The most common and effective type of advertising. You place text, picture or contacts on your ad and place it on any site.
- Text advertising - a few lines about your company or product can be placed on a thematic or any other site. Or you can write an article from which the reader will learn useful information (the highlight of the text is a link to the promoted product).
- Video footage. Such advertising is not cheap, but its effectiveness is simply on top. An example of product advertising: The Coca-Cola company actively places commercials on the network that are not inferior in quality to their television counterparts. Manufacturers urge to try the best drink in the company of friends or on vacation. Another hidden weapon can be called viral advertising: you watch a video - and you have a desire to share it with other users. That is, you yourselfadvertise your favorite products.
Contextual advertising
The network is very actively used contextual advertising, which has proven itself well. Marketers claim that she is able to sell anything! There are two types of such an event:
- Texts and banners that are placed on pages that match in meaning and context with similar advertising. This method has a huge advantage - it does not irritate the reader so much and can be very useful in terms of information content.
- Advertising placed on search engines. It works simply: you enter a query into a search engine, and as a result, a window pops up on the right or left with an image or description of the promoted product/service. An example of advertising a product: "We will sell a car inexpensively", "We will make furniture quickly and efficiently".
Guerilla Marketing
This type of advertising is perfect for both beginner businessmen and real pros. In addition, you have a chance to save a lot - there are almost no cash costs, but you have to spend a lot of time. What is the method? Everyone knows that the popularity of social networks and various forums and blogs is only increasing, which means that you have an excellent platform where you can promote your product. Write reviews, share your impressions, recommend to a wide mass of members of the forum … As a result, people begin to perceive such recommendations as verified and reliable information. Many companies work this way, and the result is reallyYes: in addition to promoting their products, the company also acquires a good business reputation. For example, advertising a new product requires a positive public opinion from the company. With guerrilla marketing, you can constantly shape and fuel interest in your products.
Television and print advertising
This type of advertising is not cheap, but it works great. The thing is that it is able to reach a very wide mass of the audience. And everyone can find something for themselves. So if you are ready to spend a lot of money on promoting goods and services, use the media of any level, besides, visual advertising is perfectly perceived by a potential buyer.
Dear readers, all types of advertising are effective to varying degrees. There are many factors to consider in order for it to really help you promote your own business. But remember: to increase your sales, you will have to invest in informing potential buyers. Good luck!
