In the process of natural selection, only the best survive, and this axiom applies to sites in the search engine results. To be those very best, you need to know which levers to push. After all, not everyone knows the secrets of how to bring the site to the top.
Formation of the issuance page
Before you start self-promotion of the site, you need to understand one simple thing: to be the best, you need to meet all the criteria. Depending on the relevance of pages, sites are placed in a certain sequence. Some resources are in the "top ten", others gather dust in the "backyards of civilization", and only their creators know about their existence.
It is worth noting that Yandex and Google have completely different promotion parameters. Therefore, those sites that are in the first positions of the Yandex search engine may be on the second or third pages of a Google search.
Each search engine has its own ranking algorithm, which determines the relevance of the page. Therefore, to quicklyto bring the site to the top, you need to make it suitable for the parameters of all search engines. So you need to separately consider the ranking algorithms of popular search engines.
What is the difference between promotion in Google and Yandex?
The first thing you should pay attention to is the regularity of updates. The frequency of updates can be considered a key position in the work of search engines. Moreover, everything happens very quickly in Google thanks to the Caffeine algorithm.
In this question, "Yandex" is slower, so it changes the order of search results only after some updates. Although the search engine has recently increased its power and makes system updates every three days, it is still far from Google.
The second moment of promotion is the regional binding. Google provides far fewer options to pin a site to a specific region. It does not take much time to link a resource to a specific country, but to determine a more accurate geo-reference, a number of complex processes need to be carried out. "Yandex" is more attentive to such issues, so it is much easier to bring the site to the top of "Yandex" by region in this search engine.
The third point is the uniqueness of the content. Both search engines impose sanctions for low-quality texts. So do not neglect the rules of spelling and punctuation. Also, there is no need to chase after exact matches - the texts should be readable, unlike the articles of competitors and interesting.
Filters, links and bass
For poor quality content on Googlethe Panda filter is watching, in Yandex - AGS. Basically, Google penalizes for non-unique content that is placed on almost all pages. A site can be sanctioned by the ACS even for poor-quality rewriting and the use of a synonymizer.
The fourth point of promotion is low-frequency queries. Getting a site to the top of Yandex is much easier for a low-frequency query. To do this, you only need to write a unique and high-quality text, and the site will appear on the first page of the search literally automatically. With Google, everything is much more complicated - it is impossible to capture its traffic without links. If the text is simply unique and no one will link to it, search robots will simply send the resource page for re-indexing.
General recommendations
So, how to get the site to the top? There are several points that you need to pay special attention to in order to be in good standing with search engines.
First, a good website is an accessible website. Even if the resource is new, it must be open for indexing. Secondly, the site must work stably and not have broken links on its account. Technical issues are preventing indexing.
We continue to bring the site to the top on our own and make a sitemap for this. This work can be done in the classic way, by constructing a map in HTML, or you can use Google Sitemap. Such an application is in good standing with search engines.
Search engines love speed, so they prefer those sites whose pages will load faster ondevices. Search engines also love old reliable sites, sites, links, high-level domain zones.
Keywords, passwords, semantics
It will take more than one day to bring the site to the top. Specifications, selection of hosting and domain name - this is just the tip of the iceberg. It is equally important to pay attention to the information component, because it will help to bring the site to the top of Yandex and Google.
For starters, it will be necessary to compose a sematic core. These are search queries that help determine how users are looking for information. The webmaster must collect all possible query options and compile the theme of the resource based on them. Requests need to be grouped and separate articles should be created for each separate group. To bring the site to the top by request, you need to experiment with word forms and synonyms for key queries.
What else should be done? Next, to bring the site to the top, you need to optimize the meta tags. In particular, this applies to the tag, which is a title. This title should not be long, search engines should read it in its entirety. It is better to enter the main key request in the first paragraph of the text, and not in the title.
The tag plays an equally important role in website promotion - here you need to describe the content in one sentence by entering 1-2 keys. The main thing is to avoid overspam.
Text, subheadings, pictures
Obviously, in order to independently bring the site into the top 10 (as they say, into the elitelist), you need to optimize the text. First of all, correctly distribute the keys. In this matter, it is very important to find a golden mean. The search robot will consider the text as spammed if there are too many keywords, but at the same time, if there are few of them in the article, they will not work at all as they should. Keywords should be distributed moderately, diluted with speech turns.
As for subheadings, go to tags
and
required to insert keywords. Since getting a site into the top 10 is not an easy task, you should not think that keywords in subheadings will help to cope with this task. It is necessary to avoid overspam and add search queries based on logic and a humane attitude towards the reader.
No need to leave images on the pages without attention. Search robots are not able to distinguish between images, so you need to give the image a description in the tag.
Links
So, how to independently bring the site to the top of "Yandex" and Google? These search engines are equally positive about the reference mass of the resource. The site must link to other thematic resources, those, in turn, to the site being promoted. While reciprocity is good, sites should have similar themes and perform well. If the resource that links to the site being promoted has pen alties from search engines, this will negatively affect the promotion, and it will take a long time to bring the site to the top.
In addition to good performance, siteswho link to the promoted resource must be of a respectable age. It is also necessary to register in directories with a high PR. Such links will positively affect the ranking. The reference mass should be increased naturally, and it should be diverse. That is, proceed from blogs, forums, all kinds of electronic media.
Content
Those who are looking for a question for an answer, how to get a site in the top 10 of Yandex and Google, should pay attention to the content, it is the head of everything. It is better to write texts on your own, you do not need to steal them from competitors, but you can focus on their information. New articles should appear regularly, and old texts should be updated.
There should not be any invisible text on the pages, articles cannot be copied over multiple pages.
10 SEO Tips
General recommendations to help promote the site, that's not all that you need to know for those who are interested in how to get the site to the top in Google and Yandex.
Over time, approaches to resource promotion have changed a bit, and experts note new promotion factors:
- Site optimization for Rank Brain. Rank Brain is an algorithm developed on the basis of artificial intelligence, a kind of self-learning system. Search engines use it to handle the rare multi-valued questions that users never ask search engines. To optimize a resource for this algorithm, you need to create content in such a way that it answers unique questions,taking into account the interests of users.
- Optimization of requests for the category "near me". Here you have to take into account micro-moments - this concept was created specifically for owners of mobile devices. The optimization process will have to take into account the activity of mobile users and provide the consumer with ample opportunities to interact with content on a mobile device. The main three whales in this case are relevance and freshness of content, ease of interaction with page content, anticipation of user expectations and their needs.
- Working with local requests. The webmaster will be able to optimize the content for “near me” queries in the case when the companies are actually located in close proximity to the potential client. If a company cannot provide a service in the immediate vicinity, local search should be optimized.
- Possibility of dialogue and voice search. Over the past 10 years, the number of voice searches has increased 35 times. Entering such queries is 4 times faster than using the keyboard. A person is designed in such a way that the less effort is required from him, the more satisfaction he will receive from the process.
- Answer user questions. Content optimization by default means that the user will receive a direct response to their query.
- Start contextual advertising. Another way to promote is contextual advertising. To do this, it is extremely important to develop the right text and create a relevant landing.
- Create AMR. It is the technology of accelerated mobilepages. Today, it helps to promote resources only in Google, "Yandex" has not yet focused on this.
- Optimize for mobile devices. Mobile optimization is an important ranking factor for all search engines.
- Increase download speed. The faster the page loads, the higher the priority of the site over competitors. To achieve this, you need to simply optimize the image.
- Use "Twitter". Since a new search deal has been signed between Google and Twitter, the presence of tweets on resource pages will help in promotion.
As you can see, promoting a site in Google is much more difficult, since there are many different ranking algorithms. It will be much easier to bring the site to the top of "Yandex" in the region, but to make a profit from the resource you need to promote it in all search engines.
What else do you need to bring the site to the top?
For successful promotion, you need to place the site on a quality hosting and install the main plugins. Let it not be said anywhere that search robots punish purely technical flaws, but they are still taken into account.
And the second point to consider is utility. If we do not take into account webmasters who are more aware of the promotion of resources than mere mortals, let's look at the most common mistakes.
Beginner bloggers often make the same mistake: writing about nothing. In fact, they may find this information useful,important and unique, but as practice shows, it does not correspond to what the user wants. First, you need to ask yourself: “Will the article be useful to people?”, And the second is to think over the phrases by which the future article will be found on the pages of search engines. People don't like long monologues and complicated phrases.
Do not forget about working in social networks and forums, this is especially true if you need to bring the store site to the top. On social platforms, you can post expert opinions, product reviews and maintain the reputation of the product.
When creating a semantic core, you need to focus on the types of search queries. They are:
- Informational.
- Navigation (search for restaurants, shops, theater, etc.).
- Transactional (there are requests such as "buy" or "download").
- General (these requests can be both navigational and transactional).
Based on this and the purposefulness of the resource, a semantic core is formed.
Pictures and TIC
Image optimization also affects the promotion process. Their name should be written in transliteration, and correspond to what is shown in the picture. For example, if this is a photo of the royal palace, then you need to write the name like this “korolevskij-dvorec”. And, of course, it is written with a keyword.
In "Yandex. Catalogue" for ranking is used such a thing as TCI - thematic citation index. Hisare used to assess the authority of related resources, and the indicator itself is determined by the quantity and quality of resources that link to the site. Along with this concept, there is such as the static weight of the page, that is, its significance relative to other pages of the site. For this, not only external, but also internal links are taken into account.
If the site has some text with very important information that is not found anywhere, you can bring the resource to the top using the static weight of the page - the larger its weight, the faster it will move.
Behavioral factors
Do not forget that search engines have long introduced such a thing as a behavioral factor in the ranking process. It allows the search engine to directly ask the user if he likes this site. If you like it, then the resource goes up in the search results, and if not, then it goes down.
Search engines evaluate behavioral characteristics using:
- Bars for browsers.
- Web analytics.
- User behavior on the search results page.
- System of contextual advertising.
By collecting data, search engines estimate how much time the user spent on the pages of the site, how many pages he looked at and whether he returned to this resource again. To get to the top, you need to take into account these characteristics and try to interest the user, and not get rid of him with the first unsuccessfully murderous headline.
And it is also worth noting that the presence of the site in the top is a constantJob. Search engines are volatile and no one knows what will be accepted in a week, month or year.
