Advertising in marketing is an effective way to tell people about your offer. In today's world, there are more than twenty different types of advertising. The advertiser can choose exactly the one that he likes the most and will correspond directly to his company.
Due to the wide choice of advertising distribution, everyone can easily tell the rest of the people about the activities of their enterprise. Prices can be very different and completely depend on the media carrier. In this case, it is worth remembering a simple rule. The more profit an enterprise receives, the more money it is worth investing in advertising its product or service. This article will describe the types of advertising in marketing with examples.
Types of advertising by purpose
Advertising in marketing is a broad topic with many features. To date, several types of advertising are known, differing in the goal pursued.
- Informative.
- Image-persuasive.
- Comparative.
- Reminiscent.
Informative advertising in marketing is an effective way to inform potential customers about an offer that has appeared. The main goal of this method is to find new buyers.
The image type of advertising in marketing is manifested by communication with potential customers in one way or another. The main goal is to create demand for services or goods, as well as to create a special image of the company.
Comparative advertising is a comparison of the advertised product with similar products of competing companies.
A reminiscent type of advertising in marketing is advertising a product that is already known to a certain circle of people, but has begun to lose its popularity.
Ad placements
Depending on the type of product or service, it is necessary to choose the place of advertising distribution. Just as the types of advertising in marketing differ, so do the placements. For example, "emotional" products are best advertised in emotional media - radio or television, the Internet. "Rational" products are advertised, in turn, on well-known websites, radio stations, in the press, with the help of outdoor advertising. Advertising in marketing is what can make a business successful if done responsibly.
Outdoor Advertising
Outdoor advertising is located directly in the city on the roofs or walls of houses, billboards, various stands and banners, on transportmeans, in the subway. This type of advertising in marketing can be called budget, while a lot of people will pay attention to it. For example, if your restaurant is located in the northern part of Moscow, then billboards can be placed in the area. Then people living in the area will know about your establishment.
Shields
Each person has repeatedly noticed poles along the roadway or near the footpath, with advertisements placed on them. This is an effective way to talk about your products or services, especially since all people pay attention to it. It is important to remember that the address and phone number are unlikely to be remembered. Therefore, it is worth using only large print, words that will be remembered. If possible, it is better to install several shields.
Stretches
In this case, the advertisement is placed on a special material and stretched directly over the roadway. Since the contact of potential buyers with stretch marks is much greater, you can indicate the phone number or address of the enterprise.
Signs
Small boards are hung in close proximity to the office. It is desirable to use large letters and bright colors to attract the attention of others from afar.
Pillars
Small fold-out designs with company name, phone number or address. They put pillars near the entrance to the office.
Sandwich People
A person dressed in an interesting costume will always attract attention. To get a higher score, he can hand out flyers. An excellent example of the type of advertising inmarketing using costumes is to place a person in the form of a cartoon character near a children's cafe.
Pneumatic figures
These are large size inflatable figures. They can be of various shapes. This method of advertising is considered very unusual and original, so it will attract attention from afar.
Sticky Application
It can be both posters and stickers. They can often be seen on poles, in the subway, universities, on the walls of houses and so on.
Urban-type structures
In this case, advertising is placed on the ballot boxes, booths, stops. Advertising can be dynamic or static. Dynamic refers to the one by which people are constantly moving. There is not much time for the perception of the announcement, so the text should be as short as possible, clearly articulated and written in large print. Static advertising includes the one that is placed in elevators, the subway, and so on. People practically do not move in relation to such advertising. In this case, you can make the text more detailed, add some facts and details.
Internet
Over time, the volume of advertising in almost all media began to fall, but on the Internet, everything is the opposite. There are several reasons for this. Ads are relatively inexpensive and still reach the right target audience.
Banner
On the web, banners look like rectangular graphics. It is considered the most common option. The banner can show site visitors the mostdifferent picture or information. You can also place a link to the advertiser's website. Banners can be of different sizes.
Text Ads
Published in several lines on one side of the main text. Maybe in the form of an article about a particular company.
Videos
The most expensive method of online advertising. Most often used by well-known companies. Sometimes you can find videos with hidden advertising. They can be forwarded or commented on. They are among the viral advertisements.
Contextual advertising
- Texts or banners are located on those pages that have a similar context. Such ads are not very annoying and most often useful.
- Advertising directly in the search engine. When a person searches for information, the results show ads with the word entered in the search bar. For example, a person entered the word "furniture". He will be shown advertisements “I sell furniture”, “The Uyut store offers inexpensive and high-quality furniture.”
This type of advertising is considered the most effective. The cost of the service may be different and depends on the duration of the advertisement on a particular site or on the number of impressions. You can also use forums or blogs. Advertising will be effective and at the same time with a minimum amount of costs, which is very important for young companies.
Print media
It is the press that is considered to be the traditional version of advertising. An advertisement can be placed in any newspaper,magazine.
Modular advertising
She occupies a certain part of the strip. If done well, it will surely be noticed. Any information that is important in the opinion of the advertiser is indicated. The duration of the effectiveness of the module is on average a week.
Classified ads
In this case, ads are published under special headings. It is considered the cheapest option for disseminating information. Important characteristics of the product, service are indicated. Due to the unremarkable appearance, the reader may not notice the ad, but the availability of such advertising to everyone is considered a plus.
Text Ads
A whole article is written about a product or service. You can tell a lot in it, but it should be borne in mind that not all people are ready to read such a voluminous text. In addition, the cost of such advertising is much higher.
Television
Television is considered to be the most common media. This way to advertise products is quite expensive and not every company can afford it.
Videos
This method is widespread among companies of different directions. The average video length is 15-30 seconds. Try to make advertising colorful, bright and original. This will grab the attention of the viewer.
Creep line
The cost is much lower, but not every person will read what is written in small print at the very bottom of the screen. Such information is difficult to perceive and even more difficult to remember.
TV shops
The program will tell absolutely everything about a product or service. You can buy a product with a phone call.
Sponsorship
Surely you have noticed that at the end of some programs the names of sponsors are mentioned. This allows you to maintain the image of the company. The cost of such advertising is quite high.
Radio
If you want to interest young people, then you definitely need to make an advertisement on the radio. Sound messages are very well remembered. The only negative is that it is very difficult to remember the phone number or address of the company. In order not to spend too much money, it is better to advertise on a local radio station. National radio is asking too much for advertising.
Announcer announcement
The person first reads the proposed announcement. Then it will be constantly played on the radio.
Music Intro
The huge advantage of such advertising is that music allows you to better remember information. The text should be concise. Then the listener will be able to remember not only the melody, but also the words of the announcement. To get the best result, it is worth choosing several frequencies at the same time. When the listener switches radio stations, he will constantly stumble upon the same advertisement. In addition, it is worth choosing the right radio station. The interests of her listeners should be the same as those of your target audience. It is best to order a lot of repeats.
There is a hugenumber of advertising methods. Using the information about the pros and cons of the types of advertising in marketing presented in this article, you will be able to choose the right option. You need to try to make advertising interesting and memorable. Then she will not annoy potential customers.
