Some website builders go through a process called duplication. Content is simply copied from other resources and pasted onto your own site. At first glance, the procedure provides for certain advantages, in particular, the complete absence of costs associated with writing articles. On the other hand, such an approach to filling the site can lead to a complete loss of visitors who prefer sites with unique information. Despite the ease of designing a resource, which implies duplication, content that is repeatedly repeated on other portals can cause a loss of positions in search engine rankings. The trend is justified by the fact that the project falls under the filters that are actively fighting against text plagiarism.
Why is there a loss of visitors when content is copied?
If the content copied from another resource is placed on the site, the lion's share of visitors can simply change the site. This is related to the trend among modern Internet users to pay special attention to textual materials. advantageuse publications that have a certain informational value, are original and have no analogues. If the material on the site is of interest to the visitor, he will not only return to the project from time to time, but will also recommend it to his friends. This is where the word of mouth principle comes into play. The authority of a project that places plagiarism on its pages does not arouse interest and is forgotten very quickly.
What follows from the trend of plagiarism?
Duplication of content on the site promises problems not only for the owner of the portal that is copying, but also brings a number of problems to the resource from which the copying was made. The problem is that search engines are in no hurry to sort out in detail the question of which party carried out the theft of intellectual property. Internet users also act according to an identical scheme. This leads to the formation of two truths of successful promotion. Not only is it unacceptable to copy material from third-party sites, it is extremely important to protect it on your own project. An increase in relevant traffic occurs if the pages of the resource contain unique author's materials that fully correspond to the subject of the project and satisfy the needs of its visitors. The installation of copy protection for text materials is considered relevant.
Loss of positions
Complete loss of positions is one of the phenomena that duplication can lead to. Content, analogueswhich is not on the Internet, provides the project with a good position in the issuance of search engines for key queries. Promotion of the project requires a huge amount of effort, time and finances. The loss of this design criterion is significant. Search engines, faced with sites that host the same material, simply determine which of the sites the material was published later, and punish the culprit of the theft.
Search engines evaluate content: filtering
For projects whose owners practice duplication of information materials, search engines apply certain sanctions. Filters are imposed on the work of resources, which greatly complicate the work of projects, curtailing their capabilities. When filters are activated, sites may participate in the issuance of search engines partially, or they may even become hidden from public view. Even a gradual exit from the action of filters promises huge difficulties in the future. Going beyond the anti-plagiarism mechanism quite often requires the intervention of specialists and does not do without additional material costs. It is worth saying that after restoring the full functionality of the project, its positions may drop significantly, and promotion will have to start from the very beginning.
Duplicate mechanisms and minor annoyances
Search engines, including those such as Google and Yandex, easily determine whether such a phenomenon takes place within each individual project,like duplication. Content that is repeatedly repeated on the network is categorized as an "unclaimed resource". It has no place in the memory of search engines. In order for the mechanisms of search engines to label the information component of the project as “plagiarism”, it is not at all necessary to copy content from other resources. The category of non-unique content includes materials that are repeatedly repeated within the site. Most often, this problem is faced by online stores that place on virtual storefronts products identical to competitors and descriptions for them. Duplicate content can cause:
- Ignoring the page when search engines select answers to a query for a specific keyword.
- No opportunity to increase the link equity of the page it links to.
- No chance to increase PageRank for other pages of the project.
- The worst case scenario is the complete death of the site if the search engine fixes about 50% of non-unique content on it.
Some SEO tricks
Prohibition of content can take place not only when copying materials from another site, "spiders" of search engines can classify a page as plagiarism if two or more identical pages are found within the project. You can avoid the unpleasant consequences of using a filter if you carry out a series of manipulations. Initially, you need to count the number of words in the page template - these are all characters, except for the content. The task is tochanging the number of words in the template. This will cause the search engine to perceive the page as unique. Please note that the title should not be repeated, two pages with identical titles are already in the potential duplicate category. Alternatively, consider replacing certain text blocks with their graphic counterpart.
How to detect harmful content?
Two common services are commonly used to detect malicious content:
- Copyscape. This universal program allows you to find materials that are located on the checked page and on other sites.
- Webconfs. This software is designed to determine the percentage of similar content on compared pages.
- You can use an anti-plagiarism program to analyze information. Unique content or not, she determines in minutes.
If we consider specifically the Yandex search engine, we can talk about using the "&rd=0" parameter to search for copies. A piece of text is entered in the search string, which is supposedly copied, and the system issues answers. To detect inexact repetitions, the code "&rd=0" is put at the end of the "url". The search procedure is repeated.
What to do if plagiarism is found on the site?
If access to content was not blocked initially, then it is worth starting to deal with its duplicates immediately. Alternatively, you need to contact the editors of the site and note the presence of copied information fromrequest to put its source. If the appeal does not bring the desired effect, you can complain to the special Yandex service. Monitoring the uniqueness of the site content should be carried out systematically, which will eliminate the high risks associated with the use of non-unique materials. As practice has shown, non-unique content, which is systematically filtered by search robots, can promise problems.
Problem is easier to prevent than fix
Among the many options available to combat fraud, access to content is most often restricted in a few basic ways:
- Physical elimination of page duplicates. Quite often it happens that one entry or text note may appear on the site several times as a result of a technical failure or due to human inattention. Simply remove the repeat.
- Rel=”canonical” tag should be placed on every page of the site. It will be the signal to define the main page. This option is perfect if you need to glue multiple pages with the same material.
- The use of a "301 redirect" is considered very popular, which automatically redirects the page visitor to the source of the material.
- The ban on content is perfectly complemented by the absence of pages with the prefix "/index.html" within the project.
