There is an opinion that the term content means the text part of filling the pages of websites, that is, the main information load. However, this point of view is not entirely correct.
Content concept
Virtually all information posted on websites on the Internet is content. This definition includes textual content of resources, videos, photographs and drawings, audio recordings. All types of advertising and controls. As a result, the concept of content has a very broad definition.
So, what is content? The simplest answer to a similar question would be - filling the site. And then comes its division into different types and types.
Content assignment
- Informational. This type includes content that is useful to the user. For example, product descriptions, news, various reviews, thematic information. This type is the main content of almost any site. And the loy alty of users to the resource and its popularity depend on its quality and usefulness.
- Commercial or selling content. It includes any advertising, messages about promotions, discounts, as well as selling texts. And it’s not very good when such content occupies a large part of the content of sites. However, some creators set as their goal the fastest possible profit from their project. The result is a resource full of intrusive ads, pop-ups, and useless commercial articles that are unlikely to get readers.
- Entertaining. This includes pictures, funny stories, jokes, interesting facts - everything that entertains visitors, attracts attention.
- Educational. An excellent type of content that allows you to attract the attention of visitors and increase the "usefulness" of the resource. But do not confuse educational content with school subjects, such as algebra or geometry. This includes such usefulness as master classes, step-by-step instructions, training videos, etc.
The harmonious combination of all these types of content makes the site useful, informative and popular with Internet users.
Content - what is it? Content Types
According to the types of display on the site, the content can be divided into static and dynamic.
- Static is that part of the site content that can be changed only by the resource administrator. For example, the text content of the pages.
- Dynamic. Also found under the name of user content, for example, forums, comments, reviews. A significant advantage of such content is the ability to receive feedback from users and allow them to independently fill the resources. Naturally, in this case, moderation is necessary. The dynamic content of the site also includes information blocks,the content of which varies depending on external data. For example, ads whose content depends on previously entered queries by the user.
Filling with quality content is the basis for creating any website. The position of the resource in the issuance of search engines, as well as its popularity among users, largely depend on this. To be truly good, content must meet several criteria.
Sometimes you can see the name "content in PS". PS stands for search engine, for example, "Yandex" or any other. Therefore, search engine content is any information provided by search engines.
Text uniqueness
The most important property that the content for the site should have is uniqueness. First of all, this refers to the text content of the site and means that there should be no repeating text on the Internet. The uniqueness of the content on the site is welcomed not only by Internet users, but also by search engines. The use of information copied from other resources has a negative impact on the ranking of the site and, accordingly, on the position in search engine results.
Checking any text for uniqueness is quite simple. There are many services for this - for example, "ETXT-anti-plagiarism" or "Advego Plagiarism".
No grammatical or stylistic errors
Firstly, the presence of any errors in the text does not paint it at all. In addition to the fact that usersthey simply will not read such a text, their impressions of the resource itself will remain extremely negative. Secondly, search robots have long learned to determine the quality of the text, and the presence of errors negatively affects the position of the site. Therefore, it is foolish to think that using low-quality content will benefit the site.
There are cases when, in pursuit of uniqueness, authors deliberately distort sentences by rearranging words or thoughtlessly using synonyms. As a result, there is a text that is unique from the point of view of programs, completely unreadable and distorted in meaning from the point of view of visitors.
Informative
The lack of so-called "water" in the lyrics. Everyone has seen examples of content in which a lot is written, without errors, maybe even a good language, but about nothing. This happens when the author needs or maybe really wants to write a certain amount of text, but his knowledge on the topic is enough for a couple of meaningful sentences.
The lack of desire to fill in the gaps in his knowledge, plus the desire to do everything quickly, push him to write empty texts. The result is complete dregs, after reading which a person certainly will not find what he was looking for. And of course, he will not stay on the resource for a long time.
Types of text content
- Copywriting. Unique text written by the author based on their own knowledge and experience or communication with other people.
- Rewriting. Also unique text, but inThe basis of its creation is information taken from several sources and rewritten by the author in his own words. Those people who studied at school, more than once engaged in rewriting. The essence of the presentation is the same - to write what you heard in your own words while preserving the meaning.
- SEO texts. This is copywriting or rewriting optimized for search engines and containing keywords. With proper writing, search queries are organically entered into the text and do not spoil its meaning.
- Plagiarism. Sometimes it is called copy-paste. It consists in simply copying information from various resources to the site. In this case, the text either does not change at all, or undergoes minimal correction. For example, changing company names, addresses, personal information, etc.
Information management systems on the site
Or CMS for short. These systems provide convenient and easy content management, namely adding new pages to sites and editing existing ones.
Using a CMS to create websites has many benefits:
- Relatively easy to create resources.
- No deep programming knowledge needed.
- Variety of template designs that you can customize as you like.
- Easy to expand the project.
- Good CMS functionality: for example, you can easily connect a blog, forum or gallery module to the site.
- The focus of many CMS on certain types of projects. For example, there are systems for creating blogs,e-commerce, business card sites, etc.
Thus, answering the question: "Content - what is it?" - we can conclude that this term refers to everything that we see on the Internet. And the popularity of any web resource depends on its quality and usefulness.
