Tele2 is one of the most famous Russian brands operating in the cellular communications market. At the same time, this organization has recently begun to develop as a full-fledged player at the federal level. Starting as a regional operator, the Tele2 brand has come to Moscow and expects to become one of the leading providers in the capital's communications market. How do customers and customers evaluate the quality of the services provided by the company? How do Tele2 employees characterize their employer?
Company overview
The Tele2 brand, reviews of which are often found on thematic online portals, has been operating in the Russian Federation since 2003. The company is known as a market player that has grown from a modest regional operator to a powerful national brand. In 2013, the Russian division of the Tele2 brand, owned by the Swedish company of the same name, was sold to VTB Group, after which the company became independent from the head office in Stockholm.
In February 2014, Tele2 (expert reviews described this event in an extremely positive way) together with Rostelecomformed a new federal brand, which could be considered as directly competing with the Big Three players - Beeline, MTS and MegaFon. The current license portfolio allows Tele2 to carry out activities in almost the entire territory of Russia and thus build a network of mobile services on a federal scale. The company has reserved 3G and 4G frequencies, which allows it to be competitive in one of the fastest growing segments of mobile services - providing Internet access.
In 2015, added to the geography of presence of the brand Tele2 Moscow. Reviews of market analysts regarded this event almost as a sensation - for many years the company could not break into the market of the Russian capital. Finally she succeeded. The presence of the brand in the Moscow market has a number of features - primarily in the aspect of the use of communication technologies. Consider them.
Technological features of the Moscow communications market
First of all, experts note that the Tele2 brand does not have the opportunity to operate at a frequency of 900 MHz in Moscow. That is, the operator will not yet be able to work in the capital, providing services in the GSM standard. At the same time, there may be no real need for this - since, firstly, it does not always make sense to build a new GSM infrastructure from scratch, and secondly, Tele2 has a wide range of other frequencies at its disposal. Such as, for example, 2.1 GHz, as well as 2.5-2.7 MHz. This enables the brand to actively develop in the capital in the segment of providing access to mobileInternet - based on 3G and LTE technologies.
Another resource available for the brand in Moscow is optical cables from Rostelecom, with which, as we noted above, the company is actively cooperating. Tele2, as analysts note, has the opportunity to install newer and technologically advanced equipment in the process of expanding in the capital market. While those cellular operators that have been operating in Moscow for a long time cannot always afford to upgrade their infrastructure, since investments already made in current equipment have not paid off. Indeed, in today's communications equipment market, there are increasingly cheaper and less energy-intensive devices, moreover, compatible with advanced communication technologies such as 3G and 4G. Moreover, those operators who already have a presence in Moscow will most likely have to upgrade their current infrastructure in order to remain competitive. While Tele2 will have it quite modern.
Franchising
The brand expands its presence in different ways. Thus, the operator can develop the regional network in the traditional way - by opening branches. But there is another, in fact, turning into the main way to expand the geography of Tele2 - a franchise. Reviews of experts regarding the business model offered by the brand are very positive. Within the framework of a franchise, entrepreneurs can achieve impressive results in terms of the profitability of their business if, firstly, they start their activities ingeographical or social segment of the business that is not yet saturated, and secondly, they will be able to make enough efforts to attract new customers.
Reviews about Tele2
By examining the basic information about the brand, we can examine the reviews about it, compiled by customers and buyers of services, as well as employees of Tele2. These points of view can be classified into several main categories:
- opinions assessing the competitiveness of Tele2 tariffs;
- assessment of the quality of services provided by the company;
- opinions regarding the level of customer service.
In turn, within these categories, other subgroups of reviews can be distinguished - for example, those related specifically to the mobile Internet or voice communications. A separate category of opinions will be assessments of the brand as an employer - by Tele2 employees. Consider the relevant points of view on the activities of the Tele2 brand, which, as we noted above, is considered a direct competitor to the Big Three players, in more detail.
Tariff Reviews
Tariffs from Tele2 (reviews of many market analysts, customers and buyers of the brand confirm this) are among the most competitive in the segment. If we talk about the prices of this operator for voice communication, then they can be classified as the most affordable. Especially when it comes to tariffs within the network. Some of them allow Tele2 subscribers to communicate without time limits for a very small monthly fee.
Among such offers from Tele2 is the Black tariff. Reviews about him are extremely positive. Subscription feewithin the framework of this tariff is about 90 rubles per month - by depositing it into their account, the operator's clients get the opportunity to communicate within the network without time limits. As for calls to numbers of other mobile brands, they can also be made at quite competitive rates. A minute of such a conversation will cost about 1-1.5 rubles. As for tariffs for mobile Internet - for example, using 3G technology, Tele2 (reviews from customers and market analysts confirm this) forms price offers that generally correspond to those offered by other leading mobile operators.
As noted by some experts, the mobile Internet market in the Russian Federation is characterized by an unspoken "monopolization" of price offers from competing players. Of course, this does not mean collusion between them. It's just that this segment is extremely saturated, characterized by high costs and requiring long-term investments. It is very difficult for individual operators to offer tariffs that are fundamentally lower than those of competitors. Higher price offers, in turn, need to be supported by an appropriate level of service quality. But none of the Russian operators has any special advantages in this sense. The largest market players have almost the same access to technologies and communications infrastructure. Therefore, the prices for mobile Internet for all operators are approximately the same.
How do subscribers evaluate the tariffs offered by Tele2? Feedback from customers and buyers of the brand regarding pricing is very positive in that partthese, indeed, can be classified as the lowest on the Russian market. This is especially true, as we noted above, of traditional mobile services - such as voice communication, SMS. Tele2 offers Internet rates, in turn, comparable to those of the big three players - however, in combination with cheap traditional services, using online access from Tele2, as noted by some subscribers, may be a more preferable scenario.
Feedback on voice quality
What do Tele2 customers say about the quality of traditional mobile services - voice, 2G internet, SMS? The Tele2 brand (reviews from consumers of the services it provides confirms this) is known primarily as a service provider concentrating its activities in large settlements.
However, as noted by many market experts, as well as the company's customers, the brand is increasingly active - at a pace commensurate with those typical for the Big Three operators - is actively expanding its presence also in remote areas of the Russian Federation. At the same time, the quality of voice communication and related traditional services - 2G Internet and SMS, is provided by Tele2 at the highest level, regardless of the geography of subscribers using the services provided by the operator.
Internet quality reviews
Actually, how do users evaluate the Internet offered by Tele2? Feedback from the company's customers regarding the relevant services is largely predeterminedspecific geography of using online access to the network. The fact is that updating the Tele2 infrastructure, necessary to ensure a stable connection of subscribers with the Internet via mobile channels, objectively cannot be carried out at the same time throughout Russia.
In some regions, the operator has successfully switched its lines to 4G standards, in others - so far the main traffic goes through 3G channels. Therefore, the feedback from users from different regions of the Russian Federation regarding the assessment of the speed of online access will obviously differ. But as for such aspects of online access as connection stability, ping duration, uniform data download speed, Tele2 services are evaluated quite positively.
Reviews on the quality of customer service
The most important condition for the successful development of any business is the high quality of customer service. Does Tele2 provide it? Customer reviews regarding service are different, and largely subjective. It is useful to classify the relevant opinions into several main categories:
- those that reflect the experience of interaction between the operator's subscribers and brand specialists in the office and by phone;
- those that characterize the quality of Tele2's customer service via the Internet.
Let's study them in more detail. As for the offline and telephone interaction of the brand and its customers, the reviews indicate that people assess the level of competence of Tele2 specialists as high. Employees of the company, as noted by Russian subscribers, show highprofessionalism, readiness to explain any details of interest regarding tariffs for certain services, as well as the features of their provision.
Online, Tele2, like many other major brands, also actively interacts with customers. Communication between the brand and buyers of its services is very active, in particular, through social networks. Those specialists who communicate with customers through the appropriate channels can write a comment on any review, or send a private message to the subscriber with the necessary clarifications.
Employee reviews about Tele2
What do people working in Tele2 write on thematic online portals? The reviews of the company's employees, first of all, should be distinguished from those left by specialists hired by franchisors. It is clear that the specifics of working in a branch of the brand, characterized by a special corporate culture, highly competitive salary conditions and career prospects, may differ from activities in a company that cooperates with Tele2 as part of a franchise.
If we talk about specialists working directly in the organization's staff, their reviews, although sometimes subjective, reflect the positive attitude of people towards the working conditions in Tele2 and the prospects for professional development together with this company. Many specialists admit that they are particularly impressed by working in a company with great growth potential and ambitions. Tele2 is a brand that has to compete with experienced, powerful market players. The Big Three operators in many components, such as, for example, the size of the subscriber base, are still ahead of Tele2. Employee feedback, however, suggests that many young and experienced professionals alike join the company largely because they want to be part of a promising business.
CV
What conclusions can we draw by examining the most remarkable facts about the relatively new federal brand of the Russian cellular market, as well as the opinions of customers and buyers about the company? Are the leading mobile operators fundamentally ahead of Tele2 in terms of technology? Tele2 (reviews from buyers of the services of this company and market experts confirm this) is practically in no way inferior to the largest players in the market, neither in terms of technology, nor in terms of using tools to expand their business. The brand is actively expanding both in the form of branches and as part of a promising franchise.
If we talk about billing - it is the most competitive in terms of traditional communication services. However, those tariffs that Tele2 offers in the mobile Internet segment can also be considered as quite attractive. Thus, a new powerful player has appeared on the federal cellular market in the Russian Federation - Tele2 operator. Reviews about it - both among experts and in the customer community, as a whole, are quite positive and reflect all the technological and marketing advantages that characterize the new brand.
