Today, e-commerce is booming in everything from electronics and smartphones to clothing, footwear and appearance accessories. More and more users are realizing the benefits that online shopping provides compared to physical stores, and as a result, they are switching to this form of shopping.
Naturally, this plays into the hands of stores that develop their online trading segment, offering customers more and more favorable terms of cooperation, increasing the range and expanding to neighboring product segments.
A vivid example of a typical and at the same time one of the most successful stores is the online resource "Buy VIP". Reviews of this service indicate that it is a fairly successful and authoritative project that allows you to shop at the most affordable prices. Here, in particular, you can find any item from the categories “clothes”, “shoes”, “children”, “for the home” and others at a cost lower than that presented in the catalogs of simple stores. You can verify this yourself by going to the website of the "Buy VIP" resource.
Customer reviews, information about the store posted on itsofficial website, as well as data from third-party web pages, will allow us to more clearly characterize the resource and present it here. We will present those characteristics that will be the most entertaining so that you yourself can form your own position regarding the store. This will help you understand in more detail what the resource offers to its customers.
All the most interesting things that we find about "Buy VIP" (including customer reviews) will be presented in this article.
General information and popularity
First, of course, we will provide some general information regarding the service. So, initially it must be said that KupiVip is a well-known store that sells goods of various categories on the Internet. The range of things that can be purchased here is quite wide: this can be judged by a rather branched menu presented on the main page of the portal. And if you look through the catalog, you will see the scale of the store and a large number of items, categories, trademarks and brands.
At the bottom of the site is an "About Us" column where the site publishes interesting information about the nature of its activities. There are, for example, links to the media that have previously published articles about the store and thus mentioned it in their articles.
It must be said that, looking at this list, one can be surprised at the scale of the service's activities: how many glossy magazines and newspapers (naturally, the quantitative advantagehere prevails in favor of the former) spoke about the resource. By their authority, these magazines can be called quite popular and well-known in their industry: this is especially true for Kommersant, Cosmopolitan, OK, Forbes, Joy and many others. On the site you can even find the date and page on which the material was posted.
Thus, we can talk about the wide popularity of the store, its popularity among Russian users and a significant reputation in the world of fashion and shopping.
Real store chain
Recently, there has been an increase in the popularity of the so-called hybrid sale, which involves a combination of an online format and a “real” outlet, where the buyer can at any time pick up the product he is interested in, try it on and make sure that everything fits.
As stated in the "news" section on the official page of the resource, "Buy Vip" adheres to the same strategy. Customer reviews indicate that the project owns not only an online resource, but also real stores where sellers are recruited. One of these, for example, is located in Moscow in the Gagarinsky shopping center.
I would like to note that in the real stores of the company the same rules apply as when ordering the item you are interested in online, with the exception of discounts and bonuses. The store promises a different percentage of bonuses, which encourages the customer to place orders via the Internet.
In St. Petersburg, as in other large cities, the company has representative offices for issuing purchases. ToThis form is used by those who do not want to overpay for courier services and prefer to get to the service point on their own. And as customer reviews describing "Buy VIP" indicate, the store continues to work to increase the network of such representative offices and make the company even closer to its client.
What are they selling?
So, having only briefly described the categories of goods that the store offers to its customers, I would like to dwell on the assortment of those in more detail. The easiest way to see what they sell here is through the menu of the store's website, in which the products are divided into special categories.
In the category “Women”, for example, clothes, shoes and accessories are presented. This includes dresses, skirts, coats, boots, flats, sneakers, glasses, umbrellas, hats (in order, respectively). The same section also presents a classification by brands available for sale: Riccorona, BGN, Dioni, Lacoste, Disetta and others.
As for the “men's segment”, it includes the following categories: shoes (shoes, sneakers, boots, sneakers) and accessories (watches, straps, bags, ties, etc.). As for the brands presented “for him”, they include: Armani, Lacoste, Puma, VAN LAACK, Patrol and others.
In the children's section, shoes for children, accessories and toys are available. Speaking of brands, we can mention Reima, Orby, Mango Kids, Choupette (as the most popular).
Bthe “Home” category included those goods that belong to the headings “home textiles” and “decor”. In particular, the first group includes curtains, pillows, blankets, towels, and so on; in the second - mirrors, vases, figurines, paintings and so on. Among the most popular brands in this section are Ejiry, LA NEIGE, VARDEK, Arthouse.
Two more interesting menu items on the site are products identified as “Cosmetics” and LUXE. With the first, everything is clear: they offer various skin care products for the face, body and hair; cosmetics for men, herbal products and more.
As for the LUXE category, as noted by the reviews about the Buy Vip store, they sell “luxury” items with a higher cost. This includes, for example, goods from Europe from the world's best brands and manufacturers.
Guarantees
The store's website also has a section that lists all warranties for customers. There are actually several types of them: a guarantee of the originality of the goods, protection of the purchase, the best price and quality of the product.
For example, one of the interesting marketing moves that you should pay attention to is to compensate for the difference in price for the same product in this and other stores. As the reviews about "Buy Vip.ru" show, the compensation system really works. You just need to apply with confirmation that the unit of goods you bought somewhere is cheaper, after which the money will be returned to you (in the amount of the difference). This is a normal practice by which the service shows loy alty torelation to the client. And it's true. At least the reviews describing the "Buy VIP" return confirm this.
Regarding the quality and originality of products, it is worth noting the store's rather serious attitude towards all documents provided by brands. For example, on the page of the online shop there are even copies of certificates that certify the quality and origin of items of a particular brand. This way you will be convinced that you are buying only real products from the best manufacturers.
Promotions
When characterizing "Buy VIP" (an online store, reviews of which are of interest to us first of all), it is necessary to pay attention to special offers. After all, being a popular resource with a flexible pricing policy, the project has the ability to hold some kind of promotions and give discounts to users depending on what product they buy. There is even a special menu section on the main page of the portal, which is called “All promotions”. Opening it, we will find several offers for the sale of different categories of goods. There are, for example, clothes from Europe with a 90% discount or goods from the BGN brand for -85% of the cost; there are shoes from European manufacturers at a price of minus 90 and so on. Many different options for how the buyer can save their money are presented on this page. Naturally, it is recommended to check this section regularly: who knows, maybe they will offer a discount on your favorite shoes…
Payment
Eattwo payment models operating in the store. The first is a cashless payment (as in any other online store). You just need to enter your card details, provide contact information and wait for the funds to be debited from the account.
The second model is suitable for those who do not want to share confidential data on the Web: for it, you need to deposit the required amount of funds in cash upon receipt of the order. Of course, the courier will take the money from you, and you can pay immediately after you open the package and inspect the goods with your own eyes.
Delivery
Actually, since we are talking about how to pay on the site, we will also note the delivery methods. As already noted, there are at least two of them, both have already been mentioned in this article. The first is sending using a courier service; the second is the independent export of goods from the point of issue. The latter are already open in many cities, so it is quite possible that there are also Buy Vip offices in your locality.
Return of goods (reviews note that this procedure usually goes without problems if the buyer complies with all restrictions established by law) is also carried out using a courier service or through personal delivery of the item to the company's representative office (depending on the client's wishes).
Since KupiVip is an all-Russian store, it is also represented in those regions where there are no physical representations yet. Delivery there is carried out through postal services, and payment in this case is carried out through cash on delivery or by bank transfer.
Reviews
Having described the service, I would also like to find the comments that other users who make purchases here leave about it. With their help, you can make sure that this company provides its services as well as it is described on the official website. Having visited the page with customer reviews, we are pleasantly surprised: there are really a large number of positive ratings for the resource.
People note that they are satisfied with everything in the work of KupiVip: from the range of goods to their price. Like, this site successfully combined all the points that customers are looking for in other stores. Services here are provided quickly, the service offers full support for each client (at least take the opportunity to compensate for the difference in cost when an identical product is found in another store), the product corresponds to the declared quality and is offered at a really low price. What else, one asks, does the client need? All this is in “Buy VIP”!
Employment
Directly on the store's website, there is information about vacancies in the company with a job offer. It is stated here that the shop is really looking for responsible, competent and competent employees who will be given the opportunity to build their career in such a successful and rapidly growing company. The main thing is to submit your resume.
As stated on the employment page, the company is constantly looking for talented people due to its rapid growth. Since 2008 (the year whenservice was founded) and to this day the store has grown tenfold, becoming one of the largest online shopping centers in Russia. Today, according to information from the official website, more than 1000 professionals in their field work here. They work for the benefit of the company, developing and constantly improving "Buy VIP".
Employee reviews
Now, having looked at the information about the resource and studied the recommendations of customers, I would like to pay attention to the other side of the coin - the opinions of those who directly work in the company and develop this business with their own efforts. Actually this is also very important. In order to understand what the working conditions are in the structure itself, we provide employee reviews about Buy VIP. We note right away that, given the large number of vacancies and the number of staff, we also found a lot of reviews themselves.
Some of them, as it turned out, are negative: for some reason, the staff is dissatisfied with the bosses, working conditions, pay, attitude, and so on. However, there are also positive recommendations. They note that the work in "Buy VIP" (reviews are presented from dozens of employees, we give only the final version) is really not easy. The work schedule (especially for couriers) can stretch for the whole day due to the heavy workload of the service and a large number of customers.
At the same time, the company provides adequate wages and opportunities to realize oneself in a fast-growing industry. We also found reviews of drivers describing "Buy VIP", in which it is noted againhigh pace of work and the need to be responsible (when handling goods). These are the challenges every worker faces. In return, he has a stable salary, career opportunities and training from professionals.
