At the moment, an increasing number of organizations seek to attract new customers using such a marketing element as advertising. It is noteworthy that, in addition to advertisements in newspapers and clips on television, there are other types of dissemination of information about the goods and services offered. For example, leaflet. This is one of the elements of printed advertising. It is usually used for various campaigns aimed at attracting consumers and investors. Depending on the task and goals pursued by the management of the organization, a flyer and a booklet can be used as an advertising element. Leaflet is the third type of printed advertising. It is this type that will be discussed in this article.
By mailing
First, let's look at what a leaflet is. This is one of the types of printed products, which is designed specifically for distribution by mail. Therefore, its width and length should not exceed the same parameters of the envelope. Or the leaflet should have a structure that allows it to be folded without problems for subsequent shipment. That is why inprinting industry for printing this type of promotional products, the use of A4 format is considered ideal. A leaflet, the dimensions of which correspond to the length and width of such a sheet of paper, can be provided with several folds arranged parallel to each other. The ability to fold easily is a first and foremost feature for mail order products.
Etymology of the term
The word leaflet has its roots in Old English. This term is based on the transcription of the concept leaf. In translation, this word means "leaf of a tree", "plant". In the 15th century, this term had another interpretation: "a thin metal plate." Mostly the word leaf was used to describe gold. Gradually, this interpretation began to be used only in narrow circles. The “thin sheet of gold” was replaced by the meaning “printed edition page”. Although it was used only in phrases whose meaning was to "turn the page." With the beginning of the era of printing (1867), the term leaflet appeared in the publishing industry, which denoted a certain type of printed matter. The meaning of this concept has been preserved to this day.
Varieties available
Leaflet is a kind of printing products that can be made in various variations. It all depends on the budget and goals pursued by the contracting authority. So, for example, for promotions, you can use leaflets printed in black and white.white as well as in color. In addition, the type of paper used is also different. The material for creating this type of product may differ in density, color and texture. Leaflet is one of the mass types of advertising. Therefore, it is not entirely advisable to lay a large budget in its creation. Leaflets come with cutting, perforation and regular. The first category is products, the outer contour of which is decorated figuratively. The second type is intended for a leaflet, in which a separate part of it must be torn off (questionnaire, discount coupon, etc.).
Appearance
Separately, it is worth talking about the appearance of the products. A leaflet is a sheet printed on both sides. Of course, the color scheme is chosen mainly contrasting and colorful. The leaflet, as a rule, has several folds - folds. Thanks to them, the promotional product can be folded in various ways: accordion, in half, S-shaped, delta-shaped or other method. The number of folds can be from one to infinity. The folds give the leaflet a distinct personality.
It is noteworthy that the promotional products in this category have one special characteristic that distinguishes them from a number of analogues: they do not contain any kind of fastening elements (springs, staples, paper clips, glue).
Purpose and required parameters
As already mentioned, the leaflet is designed for mass mailing. Its characteristic features are compactness and at the same time informativeness. To attract morenumber of customers this type of printing products should include several important components. The first is visual. If the leaflet is made without accents that can attract the reader's attention, it is not useful. The second mandatory component is the material in which you can find out all the necessary information about the promotion, goods or services advertised by the company. The last item should be contact information: phones, website, e-mail, address, etc. If you harmoniously mix such “ingredients” as inexpensive printing, excellent appearance and information content, you get a leaflet, which is an indispensable attribute of an advertising campaign for any organization, which sees the goals of conquering the market and maximizing customer acquisition.
The widest scope of leaflets is medicine. Information about medicines, description of services and methods of treatment, location of the institution and other information fits comfortably on an A4 sheet and is visually easily perceived by the public.
