Conducting an advertising campaign on the Internet today for many organizations is an indispensable component of their marketing promotion. This fact is easily explained. High-quality advertising on TV, radio, in popular newspapers and magazines is unreasonably expensive. And this is understandable: the process of creating such a product is very time-consuming, and airtime is expensive. Thus, having similar initial data, an advertising campaign on the Internet will cost the customer 5 or even 10 times cheaper! At the same time, such promotion can cover a much larger percentage of the audience, and this already speaks of its advantages over traditional methods.
The stages of an advertising campaign on the Internet are very similar in meaning to the points of production of such a product on any other media platforms. First of all, Internet promotion specialists collect and analyze product informationor service, the target audience with its preferences and needs. Based on this, they determine which communication channels will be involved and in what format.
Then they develop a creative concept and select specific resources where advertising will be placed in one form or another. It is at this stage that texts are written, banner graphics, video scripts, etc. are developed and approved.
And the third stage is the direct implementation of everything that has been done - all articles, videos, banners, etc. posted on previously defined sites. Of course, conducting an advertising campaign on the Internet in each case requires an individual approach and original ideas, but the general scheme of this process looks like this.
Among the diversity of such promotion, several of its main directions can be distinguished.
- SMM is advertising of a product, service, any company or brand that takes place on the pages of social networks, forums, blogs, conferences and other similar resources, the main advantages of which are very fast distribution and feedback from a potential consumer.
- Context advertising. Gives the user small advertisements with links, according to his requests, entered in the line of any search engine. The advantage is an exact hit to the representative of your target audience. That is, if a person is interested in washing machines, contextual advertising will give him links to pages where he can purchase this particular product, and notbicycle, for example.
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Conducting advertising campaigns Viral advertising. Conducting advertising campaigns for many brands uses its capabilities. And with an effective creative approach, they are limitless. Its action is based on the dissemination of the necessary information by the users themselves. That is, you, for example, came up with a non-standard video about your product, posted it on a page on a social network, and users themselves distributed it among their friends and subscribers, because it is really interesting.
- Banner advertising. A classic that still includes running an online advertising campaign. It operates on the principle of print media - the customer pays for the actual area, the contractor places his banner for a certain period.
- SEO promotion. It is provided with the help of search engines that provide links to your pages when the user enters keywords in the search bar. With the right keys, it has a very high efficiency.
