The site has become one of the main tools for interacting with the client. The correct operation of the site and user convenience significantly increase consumer loy alty. To understand the intricacies of the site, page traffic, it is useful to analyze the Yandex. Metrics indicators. The initial question is the source of the traffic, showing exactly where the visitors come from.
Sources are divided into subgroups, most of which are intuitive. Such sources include social networks, websites, search engines, direct link clicks, etc. The item "Internal clicks" raises the same questions, and it's not always easy to find out what internal clicks mean in the metric.
Basic concepts
Specialists study in detail all the indicators of the metric, but it will be useful to explain in detail what internal transitions in the metric are, forbeginners.
Internal visits to pages by unique customers from internal sources of the site are considered. The counting is organized based on the built-in ID of the system, which captures all visitors automatically.
A visitor is considered unique if his visit lasts more than 15 seconds. If the visit to the site is shorter than this period of time, then it is counted as a bounce.
To navigate traffic flows, you need to understand what internal clicks and direct hits are in the metric. The transition within the site is different from the transition through a direct link, which can be carried out, for example, through the channel of friends and acquaintances. Direct transitions include such transition paths: from links from applications, from the bookmarks section, from emails and managers, etc.
Direct transitions
The growth of direct clicks is considered a good trend, indicating the establishment of a direct channel of communication between the brand and consumers. In this case, even the search engine is excluded from communication. However, it is worth remembering the possible activity of bots, the activity of which the system tends to ignore. Sometimes the statistics behave strangely, which raises doubts about the complete ignore of bots and the absence of errors when registering visits and user transitions. To find out the reasons for the growth of direct transitions, an analysis of all available parameters is used.
Reasons for transitions within the site
After clarifying the basic terms (what are internal transitions in the metric, you canmove on to considering the process of origin of internal traffic. So, when counting unique visitors, time is taken into account. However, this is not the only factor. When counting, the nature of the behavior of visitors is considered. A full visit is considered to be viewing various pages of the site with an adequate time of stay.
Internal transitions appear in the following cases:
- too long visit time, with pauses;
- technical connection failures, after which the visitor goes to the next page of the site;
- no counter on the page;
- configuration error, site address.
Thus, this type of transition has no connection with external sources. An example of the occurrence of an internal transition would be a situation where the user is distracted from viewing the page, and then returned to exploring the site. The resumption of activity on the site after a timeout of more than 30 minutes is recorded as a new visit with a traffic source from internal referrals. The timeout period of 30 minutes is set by default in the settings, but this setting can be changed as needed. The need to increase the timeout may arise based on the specific content of the site, for example, video material requires a longer study time.
Non-landing pages
One of the main reasons for the occurrence of internal transitions is the transition from pages without an installed counter and mirrors (non-targeting pages). In this situation, the metric cannot identify the traffic source and captures it as an internal hop. With a clearunderstanding what internal transitions are in a metric, one can easily overcome the difficulties that arise with statistics.
With a large number of internal transitions, it is advisable to put counters on all pages in order to clarify the traffic flows to the site.
The analysis of system parameters helps to understand what internal transitions are in a metric. The "Content - Entry Pages" report contains information about the presence of a counter on the page. When adding a grouping by visit referrer, visits are filtered. A decrease in the number of visits with this setting indicates that the reason for internal transitions is a timeout.
Influence on statistics
The number and share of internal clicks does not affect the position of the site in the search and other parameters important for promotion. The transition structure speaks only about the features of the incoming traffic, allows you to segment the visitors of the resource to analyze the audience and work more efficiently with it, to track the results of promotional activities. Building communication is an important task, which is why it is important to know exactly what internal transitions in Yandex. Metrica are.
The number of internal transitions, especially when it increases sharply, may indicate the occurrence of configuration errors. In addition, a large number of such transitions occur when bots view the site, the actions of competitors to collect information, etc. In this case, it is worthlook at the addresses from which the transitions were made, delve into the reasons for their appearance.
Ways to deal with internal traffic source
Minimizing the number of internal movements that count as unique is necessary for a more adequate assessment of the flow of visitors and analysis of the pages visited by the audience.
Before taking concrete measures to eliminate the causes of internal traffic, it is necessary to conduct a detailed analysis of the activity on the site within all segments.
What are the internal transitions in the metric, discussed above in detail. If the reason for their appearance is the timeout exceeded, then it should be increased to an hour or even more in order to better analyze the activity of visitors. Although such a measure may not always be effective. The result will not be achieved if postponing the study of the site for a long time becomes a habit of users.
The absence of a counter on pages and transitions from it to others can be easily fixed by installing it. You can detect a skipped page using the metrics functionality.
Search page without counter
To search for a page without a counter that generates internal transitions, you must select the channel of interest in the traffic sources menu. The origins of the visits are available in the Landing Pages report, which tracks all visitor movements. The referrer grouping used to filter timeouts helps to clarify the counters as well. Setting up a report on the login page and referrer will allow you to get alllist of site pages with transitions, among which pages without counters are found.
