New Yandex metric allows you to monitor site traffic. Previously, when installing the code, informers were not displayed that allow visitors to evaluate the success of the resource. The information was only available to owners on a certain service.
Now the webmaster can install a sign on his site with the number of daily visitors and other information. To do this, you need to know how to use the Yandex metric.
In this service, you can use both simple counters to view statistics and analyze the effectiveness of advertising campaigns, and see clearly what each user is doing on the resource.
Competitive Google Analytics has more features, but it does not include a web browser that records video with mouse movement. And this tool can allow you to put the "Buy" button in the right place in the online store, increasing profits several times. It is commercial sites that need such options.
Information resources also need such a tool as Yandex. Metrica. Visit counter and other available service optionshelp set up the correct navigation and make the design convenient.
What can you do with a metric?
- Compare the effectiveness of referrals from different sources. This can be done using the Target Call service.
- Track attendance without going deep into it.
- Analyze visitor activity on resource pages.
- Detect click and link targets.
Guide to action
- How to install "Yandex. Metrika"? First you need to get a code. You need to go to the appropriate section and click on the "Get counter" button.
- Next, you will need to log in to Yandex (enter your email login and password). If there is no registration there yet, it's time to take this step. If at the time of receiving the counter the user was already authorized in Yandex, he will immediately go to the page where you need to add the site to the statistical system. To do this, you only need to specify the URL and the name. It is also recommended to check the box "Via SMS".
- How to use the Yandex metric? This service, in addition to questions of site attendance, can monitor its availability. If problems arise, the webmaster receives an SMS so that he can fix the problem in a timely manner.
- When all the parameters are entered, click on the "Continue" button. A page with a code will open. Don't be in a hurry to copy it. It is better to take a closer look at the settings and add other options. Depending on them, the code changes.
In standard mode, a click map will be generated and external links from the "Share" block will be taken into account, and the bounce rate will show a less detailed value.
If the resource is a commercial project, you should definitely try the "webvisor" function. There, in a tab specially designated for this, you can make the necessary settings.
How to use the Yandex metric? If you need a visible counter, then just check the box next to "Informer". Its icon will appear on the right, which can be further configured. There is an opportunity to adjust its color and appearance.
Installing a metric counter on the site
If the informer is activated, then the counter will appear in the code, which will be divided into two parts. The first one must be inserted into the template, where information about the achieved traffic should be displayed, and the second one should be placed so that it loads on any page.
Example of uploading code to Joomla
To do this, you need to connect via FTP and in the editor of the INDEX. PHP file, which is located in the folder with the template used, paste the code before the /body closing tag. After save all changes.
WordPress code upload example
How is Yandex. Metrica set up? Editing requires the FOOTER. PHP file. At the very end of the content (similar to the previous method), you need to place the code and save all changes made to the file.
What can the service do?
How to use Yandex metric? tab"Goals" do not need to be filled in immediately. This can be done after the code is received, which will be needed to monitor the effectiveness of various parameters. For example, clicks on ads. It's also easy to track how many users have added a product to their shopping cart or subscribed to resource news.
Filters allow you to cut off unnecessary information, such as your own visits to the site or visits by search robots.
Great opportunities are opened by the "Access" option. Here you need to add a user so that he can track the statistics of the resource. There are two ways to set up: "View Only" or "Full Access". The second option provides for all the actions of another user, except for deleting the counter.
How to delete an unnecessary counter?
In the general list, where brief information about each is displayed, opposite is the basket in the Yandex. Metrica service. The counter can be easily removed by clicking it. In the same place, when you click on the edit button, you can easily edit and adjust the settings.
What other exciting opportunities are there?
Several additions on how to use the Yandex metric. You can connect additional features using the "Edit" button, which is located next to the counter.
In the "Code" section, you can set the necessary checkboxes (click map, web browser, and others) and paste the received code on the site again.
A good option is "Accurate bounce rate", it is recommended to set it for reliability.
View the results of the web browser andlink maps can be found on the corresponding statistics page (in the top panel "Behavior" if you switch to the old style).
Map of links allows you to see the ones that are in demand for a certain period of time. The report is issued in colors. If the links are highlighted in purple, there are few transitions, and closer to red, the opposite is true. Additionally, you can see the chart by day.
Click map is a slightly different option. It displays the clicks that were made on the site. You can view the report for a specific time interval. Color information is also displayed.
