The most important thing in the internal optimization of the site is its textual content, so the analysis of the site content seems to be the central event among all the actions that are necessary in the course of search engine optimization of each website. From the point of view of the global Internet, the value of each resource is determined by what its content is. An analysis of a site from the point of view of its content can only give a current assessment of the state of the site, since over time the content, like any other information on the Web, ceases to be relevant, i.e. getting old.
How is the site text analyzed? In fact, the analysis procedure is quite simple, but the difficulty lies in how it needs to be changed in order to achieve the desired result. In other words, it is always possible to determine the current state, rating, etc. point. each site, but you can never guess what effect this or that optimization action will give. Thus, only by taking pictures and comparing the result with what was assumed during the previous optimization stage, one can understand how correct the optimization direction was chosen.after the current analysis of the site content was carried out.
Any professional optimizer will confirm that only after a few iterations can one calibrate the direction that can be considered optimal in terms of the chosen strategy. This is why search engine optimization takes so long (from several months to several years), and the ongoing analysis of the content of the site is one of its cornerstones.
The next feature of website content analysis is the impossibility of direct "cleaning". That is, any content can be removed from the site without problems, but often this is not worth doing - it would be much more reasonable to change it, rewrite it, supplement it, etc. One of the most common "diseases" of many sites is connected with this: when the content is edited, updated (this is especially true for news), then very often transferring the page to the archive or simply losing it leads to a "broken link". This means that previously saved links to such pages become a problem for the site and search engines penalize sites for links to nowhere.
Another result of ongoing content analysis is the updating of existing content, i.e. content, where possible. This is done in cases where, on the one hand, it is impossible to change the link from the outside, and on the other hand, the content does not meet SEO requirements or it just needs to be edited for some other reason. Well balanced contenteach keyword found on a site page enhances the relevance and citation of the entire resource. This is influenced not only by the fact that the text content remains original from the point of view of search engines and interesting for site visitors, but also the frequency of the site's working keywords. As can be seen from all of the above, the analysis of the text part of any site can "tell" about many problems and "bottlenecks". Moreover, it is recommended to carry out such an analysis with a certain frequency in order to be able to constantly monitor the quality of the content of the site and its compliance with its direction.
