Complex Website Page Optimization

2024 Author: Trinity Chesterton | [email protected]. Last modified: 2024-01-09 04:39

SEO-optimization is a complex concept, but in practice it is a whole range of activities that affect not only a specific site, but also many other tools located on the global Internet. Website page optimization is one of those components without which search engine optimization is impossible. Moreover, it is the starting point for any kind of optimization nowadays.

For most beginners SEO-optimization of a website seems to be something cumbersome and complicated. But in practice, even the most seasoned optimizers do extremely simple things in the course of their work. The website page optimization itself consists of the following steps:

Determining the niche of the site, that is, the category to which a specific resource can be assigned. This is necessary to identify, on the one hand, search queries that correspond to this category of sites, and on the other hand, to determine the degree of compliance of this site with such search queries.

Determining how contentof the site corresponds to the semantics of the topics of search queries, or, in other words, how the context of the keywords (read - search queries) fits into the niche in which the site is located and within which it moves to the top.

Identification of technical "voids" that could be usefully filled. In this case, we are talking about those places in HTML pages where you can match the theme of the site.

Add keywords where appropriate. In addition, in this part, the optimization of the site pages has the specifics that really require some elementary knowledge of the markup language and the skills to use it.

The points above are the starting point from which site promotion, optimization, SEO competition, if you will. Competition here is not only appropriate, it is necessary: experienced optimizers are always looking for competitors and monitor how they are optimizing site pages, what positions they have in search engines.

Everything that has been said so far corresponds to the stage of collecting information and compiling a “picture”, with the help of which the real optimization of the site pages will be carried out. In formal terms, optimization is a set of activities that leads to a change in the text content of the site, internal linking, as well as optimization of page content at the markup language level.

However, it should be said that this is not a one-time procedure. The fact is that no one, even the most experienced specialist, can eversay what needs to be done in relation to this site so that the optimization is successful immediately. Therefore, many experts always apply a step-by-step selection of the optimal set of text content, links with keys and various attributes to links, multimedia elements of pages and their meta tags. Such a "vinaigrette" of the components of the internal optimization of the site is determined by trial and error, during which it is constantly compared with the same products of competitors. As a general rule, optimization goals are achieved when the content looks relevant to the search queries that are relevant to the content on the site.