Earlier, to start your online business, it was enough to register on specialized forums, post information about your products or services there, give contact information and wait for calls from potential customers. But times have changed, as have the principles of doing business online. Today, making money online has become more sophisticated and professional. Many companies have started this kind of activity, which has increased the competition many times over and, accordingly, the cost of tools to fight for supremacy.
Causes of occurrence
Just imagine, there are several million (or billions?) sites on the Internet. In addition, many more information resources and web portals are being created every hour. It is in their huge number that the answer to the question of what optimization is lies. After all, every site owner strives to ensure that it is his resource that has tremendous traffic. And how to achieve this?
Before search engines became as popular as they are now, people learned about websites fromexternal sources: TV commercials, business cards, articles and reviews. In those days, they still didn’t really know what Seo was. Website optimization to a greater extent began to emerge with the strengthening of the positions of search engines, which ranked resources in the search results for certain user requests. In this case, the championship was acquired due to a huge number of links from other resources, as a result of which such activities as the sale of "links" were developed.
Over time, the situation has changed, and people began to ask more and more questions about what is optimization, Seo, network promotion and Internet marketing. Search robots began to more carefully examine the quality of sites, the uniqueness of content and the relevance of materials to queries.
What is optimization?
Optimization is a set of measures to bring the site and its content in line with the requirements of search engines. An important element of optimization is maintaining the readability of the text, i.e. targeting the end user, not just the software.
Requirements of search engines, their standards and rules determine what optimization is. Among the main ones, the following categories can be noted, the quality of which affects the position of the site:
- unique content;
- resource authority;
- number of external links from other resources;
- the authority of referring sites, as well as their relevance to the topic;
- user behavior on the pages of the site.
Unique content
Special attention should be paid to the originality and originality of the text. Previously, the option with a simple transfer of information from one source to another was quite suitable. But today, for such actions, the site can be blacklisted by search engines, as a result of which it will not be displayed in the search results.
Resource authority
Sites that are distinguished by a long period of activity are given more preference than young and barely created ones. For this reason, it is necessary to actively understand what optimization is, especially in the first six months of the site's existence.
Number of links and their sources
It is important to pay attention to those sites from which there are links to your resource. The most favorable effect on search results is mentions in related topics.
User behavior
Search engines make sure that the user is satisfied with their work. This means that they track his behavior after he has followed the specified link. If the user stays on the site, views several pages, and then returns to the site, then this will best affect his position in the search results. If the percentage of failures is high, then this will not affect the rating of the resource in the best way!
