Branding 2024, November

Today there are many types of advertising structures, they can be both indoor and outdoor. Depending on the goals, each customer chooses a certain method for promoting their services or products. The most popular and effective types of advertising structures are described here

The Nike story is a success story. The famous sports company grew out of the simple desire of a student to have quality shoes. Such stories inspire people to exploits and clearly illustrate that the main thing in life is desire. Read, get inspired and act

The modern world uses all kinds of advertising, including special products, to promote and promote brands. Its varieties are countless, and each category performs its functions and tasks, follows the set goals, differs not only in production technologies, but also in the semantic load

Recently, live broadcasts are very popular. They are on Instagram, VKontakte, Twitch and other platforms. They can be conducted by anyone who has a more or less suitable system and the patience to figure out the setup and understand how to create a broadcast on YouTube

"Instagram" is one of the most popular applications for communication and sharing photos and videos. There you can find friends of interest and just have a good time browsing the blogs of other users. But since a lot of fake accounts and haters have appeared, many users have been faced with the question: how to hide followers on Instagram and is it possible to do this in principle?

How did the career of popular blogger El Di start? How much does a girl earn per month? What is her real name? Who was the future YouTube star in his youth? You will find answers to all these questions in the article below

"Instagram" has long ceased to be just a social network. Now it is also a powerful tool for business promotion. All this thanks to the "History" function. Stories are a very useful feature not only for media personalities, but also for novice Instagram users

In our time, social networks have become an integral part of everyone's life. It is not surprising that teenagers, and not only, want to make money with their blog. Now there are a lot of bloggers, and the popularity of some is no less than that of the stars. If you would like to try yourself in this role, but do not know where to start, then you need our article

If you are an active Instagram user, you have a lot of followers and do not have time to delete comments containing swear words, advertisements and other Internet garbage, what should you do in such a situation? The creators of the social network have provided the ability to close comments, but not every user knows how to set up their profile so that spammers will no longer bother. In this article, we will look at all the possible ways to disable comments on "Instagram&q

After the release of the sixth iPhone, "live" photos became especially popular. Animated shots look more interesting than regular shots. They combine elements of photo and video. Many users are wondering if it is possible to post a life photo on Instagram

In the age of modern technology, we always want to stay in touch with our loved ones, follow the lives of famous people and be aware of all the events that take place in their lives. To do this, the developers of Instagram came up with notifications. Thanks to them, we are the first to know about new photos and videos of our friends, watch live broadcasts of celebrities we are interested in

In this article we will tell you who Ivan Loev is, how he relates to the Fallout game. Let's highlight the features of the plot and gameplay. Let's tell you what "Stopgeym" is and what it is "eaten with". What role does Ivan play in this organization, what does he do in his spare time and what interests him

Pasha Mikus is a famous Russian video blogger. Became the first Russian viner. It quickly gained popularity throughout the country. Got a million followers on social media. Consider the biography of Pasha Mikus in more detail in the article

"VKontakte" is by far the most popular social network in Russia. All of us have friends and followers on the page. But when the number of friends decreases, the question arises, how to see a person who has retired from the list

It often happens that a profile has a hundred, two hundred, or even more saved photos, but they all turn out to be unnecessary and only take up space. In this case, there is only one solution - to remove them. But do not sit and remove them one by one, right?

Instagram is one of the largest social networks. Every day this network is visited by millions of people, and the news feed is replete with a wide variety of photographs. But in 2016, a new trend appeared on Instagram - stories

In our time, keeping a public diary is considered a very interesting and profitable profession. Creative projects develop into commercial ones, and successful popular bloggers become an example for others. One cannot but agree with the statement that the authority of blogs with a large number of subscribers is increasing every day, turning into a real tool for influencing the readership. So, the famous bloggers of our country - who are they?

Jumla is a content management system. Provides great opportunities for customizing the site. It is used to create business cards, landings. Official resources have a large catalog of templates where you can choose the right

Product positioning is carried out in order to ensure its competitive position among analogues in the market. To this end, a set of appropriate measures is being developed and implemented. To date, three main positioning strategies have been developed and successfully applied

To successfully develop your business, be it trade, various services or something else, you must first of all promote it, make it recognizable. And advertising plays a huge role in this matter. It is she who allows you to attract potential customers, to interest them. And the current development of society and technology allows the use of various types of advertising that can cover almost all categories of people. And this makes it possible to convey information about yourself, about a product, about a service or about a business

A trademark is not only a beautiful picture, pleasing to the eye. His image should not only be individual and memorable, but also be "out of time", "out of fashion" and "out of competition"

This designer was called the we althiest and most successful in the world. The first European to conquer the American market was a real experimenter, constantly looking for the perfect fabric. Today's story will be about the founder of the famous fashion house Emilio Pucci, whose psychedelic patterns do not lose their popularity today. Interestingly, bright phantasmagoric motifs are still popular today, and many fashion designers use prints invented by Pucci in their collections

Today you can see a lot of coffee shop logos. But most of them are the same. The question naturally arises as to why this is so. Is it all about designers who have lost their creativity? Hardly. And what's the point then? You will find answers to questions below

A business card is one of the most common carriers of contact information about a particular person or company. Most often, it is a cardboard, paper or plastic card, usually of a regular rectangular shape. Sometimes you can find CD business cards. They are made on a small disk 50 x 90 mm. Less commonly used are cards created according to an exclusive design made of wood or metal

The article tells about the basic concepts of the label, its manufacture and features. You can get information on how to create your own label

You opened your store, but do not know how to make it so that everyone starts to notice it? The answer is simple: you just need to hang a bright sign that everyone will see. Illuminated sign is perfect

How many times a year do we close an annoying ad tab on a website where we watch movies, chat with friends, or shop for products. Let's talk about the nature of contextual advertising and how to make it free (well, almost)

A brand platform from a theoretical point of view means a set of properties and characteristics of a brand and everything connected with it. From the point of view of application in practice, this is a document in which the company is considered on clearly defined points and positions

Perfume is an important component of the female image. How to draw attention to the product and make it desirable for the consumer is well known to the creators of Dior perfumery. They skillfully convey the concept of the fragrance through the person who starred in the Dior Jador commercial

The activities of modern companies cannot be imagined without advertising, coverage to the general public of the features of doing business and the organization itself, its products or services, the nuances of doing business. There are many ways to do all of the above. The backgrounder is one of them. This article is devoted to the analysis of the concept, the structure of this type of text and how to write it

Brand, trademark, company name - all this is a very important component to start your business with. But how do you come up with a name? Can I do it myself and what are the rules? Or is it better to entrust the matter to professionals?

Famous brand names are on everyone's lips. We get so used to them that we don’t think about the fact that someone once came up with these names, that there are stories behind them. Meanwhile, the "life" of brands is very interesting, they are constantly fighting for places in a kind of "hit parades", ratings in terms of popularity and value. Let's talk about the most famous brands in different fields

Along with the usual light panels for advertising with click-profile and crystallights, in the last few years, "magnetic" panels with a quick change of information have appeared. One of the most attractive series of light panels can be called the L'EDO series

A modern organization can no longer effectively carry out its activities without an intensive marketing policy. The need for such events is due to the large number of different companies producing homogeneous products

The concept of "personal brand" is in many ways similar to the term "reputation". What does it mean? In simple terms, this is how people perceive you as an individual, an entrepreneur, a representative of a social movement or a certain organization, a carrier of any goals. Are you an expert? Genius? Can you be trusted? What ideas are you promoting? Who do you represent? What associations and thoughts do people have when they pronounce your name? If you own a personal brand, then

Brand - a unique symbol that can distinguish any item from a large number of other similar goods or services

Logo, in fact, is the face of any company. This is a kind of emblem of the company, the success and popularity of which depend, among other things, on this seemingly insignificant element

Currently, the classification of advertising continues to change rapidly. New changes are being made, new subcategories are coming out. In modern society, almost all work activity is based on advertising. Both commercial and non-profit organizations promote their services or products. Even if you just leave the house, you will see that there is a large amount of promotional material around you

What is an umbrella brand? The main advantages of this type of "promotion" of the popularity of goods and the main disadvantages

Why is corporate identity needed? Is it worth spending time on its development and what can be a brand name?