The label is an element of obtaining information about the product, advertising, protection against counterfeiting and a means of reading product data at the checkout. Much depends on how well it is made.
First of all, the buyer visually perceives information from the label, then evaluates the product. Manufacturers use this marketing trick and try to diversify the packaging design of their products in every possible way. The state also has requirements for the content of the label.
Label Requirements
Creating a label is not as easy a process as it might seem at first glance. The first thing the manufacturer must fulfill is the conditions imposed on him by the regulatory authorities. On the label, the manufacturer must indicate the following information:
- Designation of standards. It is necessary to indicate that the goods belong to one or another quality category.
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Detailed description of consumer properties of the product. It is necessary to display: product name, technical features, ingredients of which it consists (for grocery products).
- Guaranteed shelf life. The date is indicatedmanufacture and acceptable storage time of the goods (shelf life).
- Information about the details of the manufacturer. The exact name of the manufacturer is given with its address, as well as the coordinates for filing claims.
The state pays special attention to food labels. For this, a special design standard has been developed. This is GOST R 51074. It clearly indicates the rules for filling out the label.
Label design
Creating a label starts with design. This requires computer simulation of the future label. BarTender 2016 became the best label creation program. It allows you to create a future “picture”. It is also possible to enter the barcode of the product.
If the result is unsatisfactory, you can edit the shortcomings. The data entry interface does not cause any difficulties when entering information. An automatic "hint" helps with this by highlighting their purpose in the columns. In addition, there is a function to remotely start printing ready-made samples via the Internet.
Another program is the "Label" utility. The simple control method makes this program easy to master. Using the "Label Designer" tab, you can simulate a label of the required type and content. There are also samples of ready-made images that can be edited.
Features of bottle labels
The creation of labels for bottles has a certain peculiarity, which is expressed insimpler design. If necessary, the manufacturer can make exclusive labels at the request of the customer, which is especially important in the manufacture of wine and vodka products.
This type of service is perfect for various celebrations, whether it's a birthday, wedding or any corporate event. It's nice to put a bottle of wine on the table, on the label of which there is a personal congratulation to the hero of the day. The customer can personally participate in the creation of such a product, accepting or rejecting one or another option.
In order to carry out this process, there are programs for creating bottle labels. They are not complex, they can be mastered by a simple user of computer technology. One such program is Adobe Photoshop. Also good applications are Avery Design & Print and DesignPro. They allow you to fully embody all your ideas in the image on the label.
Disc labels
The disc labels are created by the record companies themselves. But it turns out that you can do it yourself. To do this, you will need an inkjet printer and CD / DVD stickers, which can be purchased at any store of this subject. You must have Sure Thing CD Labeler installed on your computer. When you open the application, you need to go to the "New Design" tab. There we find "CD / DVD labels". From the list that appears, select the sample you like. Then, through the “Next” command, we find ourselves in the “Label Type” section. Select "CD Face".
In the "Overview" tab, you can choose interesting wallpapers for your disc. By clicking the "Next" button, we find ourselves in a text field where you can create an input frame. You can write any phrase or name in it. In the Text Effect section, you can set the font, shape, and color of the letters. After completing all the manipulations, click "Finish". After that, in the "File" menu, select the "Print" command, we get our label on the printer.
Interesting about labels
Fruits have labels with four and five digits. What does this mean? If this code begins with the number 3 or 4, then the manufacturer of the product reports that the fruits were treated with pesticides and other fertilizers during cultivation. If the five-digit code starts with an eight, then this is a genetically modified product. And if from 9, then when growing the crop, natural supplements were used without any "chemistry".
An interesting example of the “rational” use of labels: one girl “sewed” her dress out of candy wrappers for four years! She had to eat 10,000 pieces and didn't gain any weight.
Conclusion
As a result, we can say that when creating labels, the manufacturer is obliged to provide all comprehensive information, and the buyer has the right to know what he is purchasing. According to some reports, the price of a label in a product does not exceed 3%. Due to the increased requirements for product packaging, the growth of the label production market is increasing momentum. According to some data, the total sales of finishedlabel products on the market amounted to almost 900 million dollars in 2017. For example, this figure in 2011 was $360 million. Growth was 247.2%.
