The modern world uses all kinds of advertising, including special products, to promote and promote brands. There are countless varieties of it, and each category performs its functions and tasks, follows the set goals, differs not only in production technologies, but also in meaning.
The most important rule to consider when choosing the type of promotional products is the goals and target audience of products. Branding chips are used in absolutely every area of life - from political events, presentations and conferences to exhibitions, theatrical performances and in the design of places where goods are sold.
Some types of promotional items are applicable in all areas. For example, stands that are easy to assemble and install at any event and place on the street, and the advantage of this design is in small size and low weight. Therefore, it can be easily used anywhere and anytime.
Classification
Variations are foundedboth advertising and products on a large number of factors that are used to determine the target audience and the profitability of use. Russian law establishes the following classification:
- political,
- economic,
- social,
- commercial.
Promotional products are used in all of these areas, but the most popular type is commercial. Making these items is an important step in any PR campaign.
Types of promotional products
Varieties of commercial advertising depend on many factors. The division categories are:
- tasks,
- place and method of placement,
- scale.
Classification of promotional products by purpose:
- Traditionally commercial, or informational, its task is to inform the target audience about the advertised company, services or person. Basically, these are printed products;
- Comparative, which helps potential buyers take advantage of the company through comparison;
- The purpose of reminder products is to give the audience the opportunity to remember the product and the company. Promotional products often fall into this category.
Each of the categories occupies an important place in the promotion and promotion of any brand.
According to the place and method of placement
This is an important factor in the separation of promotional items. The purpose of this category is to identify places where potenti althe target audience. According to the place and method of placement, advertising can be: outdoor and souvenir, printing and television, direct and hidden. And this is not a complete list of varieties.
Effective and inefficient
Another point of view of division does not have many categories. It involves only 2 types of advertising - effective and ineffective. The most important rule is an individual approach. Advertising can even be on a spaceship - everything is possible in this world. But the most important thing is that this method be effective.
Ad Installs
This type is in special demand, because they are located in front of potential buyers. This is an opportunity not only to tell the target audience about the product and service, but also to constantly remind about the existence of the company. This type of advertising also includes signs that are installed in front of the entrance to shops, bars, restaurants, and company offices. This type has been used since ancient times, it does not lose its relevance and effectiveness to this day. Marketers note that in terms of audience coverage, signs compete only with the Internet and television. They are the hallmark of any establishments and large companies, which makes the first impression on potential consumers of goods and services.
Any outdoor advertising assumes the existence of an initial project, after which the manufacturing and installation process only begins. There are no restrictions on the size and shape of such structures. Toto produce the most positive effect on the target audience, you should develop a memorable slogan, a high-quality picture and not be stingy with photographic material so that the paint does not “dissolve” after the first rain or snow.
Posters and stands
Each type of promotional item has its pros and cons, but the most commonly used type is the poster. The second place from time immemorial belongs to the stands. These two types of promotional products are indispensable in holding exhibitions, conferences, presentations. For the target audience, posters and stands are an opportunity to study the most important information about a product or service, for companies it is an ideal chance to make yourself known and leave a good first impression.
Promotional stands
Promotional racks are no less popular among manufacturers of goods. This type is a great opportunity to visually demonstrate products to potential customers and attract attention. Promotion stands are tasting and presentation tables. This look is considered very convenient and compact.
Booklet
No less popular type of promotional items. Simply put, these are sheets with one or more folds. The purpose of the booklet is to familiarize the target audience with the products or services offered. One of the most inexpensive advertising options that allows you to reach a sufficient number of potential customers. The design of the booklet should be bright and memorable in order to remain in the memory of a person. Printed promotional items- an important element that should be given special attention.
Catalogue
This type allows not only to advertise the product and attract the buyer with pleasant promotions and discounts, but also to enable the audience to study the products, description and prices. Colorful photos and great deals in the catalog are the key to success.
Flyer
Truly the most inexpensive way, which, nevertheless, is very effective. The leaflet performs the following functions: first of all, it should convey information about a product or service, familiarize the consumer with the conditions and advantageous offers. An important task of promotional printing products is to form the buyer's interest in purchasing goods and services, to attract attention.
Calendars
There are several types:
- pocket,
- quarterly,
- tabletop,
- wall-mounted.
This type of promotional product is a souvenir and is often given to partners and employees of the organization to maintain the image. First of all, it concerns wall calendars. They look expensive and presentable. It is customary to give such gifts for some serious holidays.
Pocket calendars can be handed out on the street like leaflets. It is convenient and attracts the attention of the target audience with a bang. They are easy to use and will definitely prove useful in everyday life.
Quarterly calendars are usually placed in the offices of large companies, as they are very convenient to use. They are presented in the form of a quarterly grid. They are consideredthe most popular promotional item among calendars.
Desk type is an indispensable element of desktop arrangement. Such advertising products, which are always in front of your eyes, will definitely be remembered for the information posted on it.
Pens
The most commonly used type at conferences, trainings and presentations is a pen with a logo. It will definitely stay with your customers for a long time. This is a convenient promotional souvenir product that will allow those who attend a particular conference to immediately write down the necessary information. People usually use such stationery for a long time, and the company logo, depicted on a pen or notepad, remains in memory for a long time.
It is difficult to imagine high-quality promotion and promotion without the production of promotional products. The most important thing is that these things have their own zest and be remembered by potential consumers. Even a pen with a logo is a step towards success.
