How to create your own blog for free? Step-by-step instructions can be found on every site, but it’s sometimes difficult to figure out what really works and what points you can even ignore. Our article contains the most reliable information, so read and put into practice.
What is a blog?
Before looking for step-by-step instructions on how to create your own blog for free, you need to understand why it is more profitable to start it, and not an information site.
Let's start with the concept. A blog is a place where a person can freely express his feelings, thoughts, talk about achievements in any form convenient for him. It could be:
- Text records. From the very beginning, this was the only way to express yourself, but even with the development of technology and blogs, text is still the most popular.
- Images. With the help of pictures, you can very accurately convey all the importantmoments.
- Video and audio recordings. Beautiful videos and music make it possible to interest as many people as possible.
The progenitor of a blog was an ordinary personal diary where people wrote down events from their lives or shared their experiences. Over time, such online diaries became a way to earn money, and it is not surprising that it scattered to the masses.
Why blog?
You can just lament step-by-step instructions on how to create your own blog for free and do it, but it's better to understand the reasons and highlight your own.
So what are the reasons people start blogging?
- Advertising. A blog can belong not only to a person, but also to a company. In this situation, the page will be merged into one theme to attract potential buyers.
- News. The page is a good platform for journalists. Often people are interested in news from various fields, especially since the latest entries are displayed at the very top of the page.
- Personal thoughts. This approach is already considered traditional, because its main advantage is the ability to share one's own thoughts on a topic, and this can be done anonymously.
- Additional, and even the main income. Popular bloggers make good money on advertising. For this reason, many create accounts in an attempt to attract as many people as possible.
What is the difference between a blog and a website?
We can just write step by step instructions on how to start your own blog for free, but our goal is to help you figure it outreaders in every detail. Therefore, before creating a page, you must clearly understand the differences between the site and this web resource.
There are a lot of information sites now, and on various topics. There are those that talk about different areas, and there are those intended for a narrow audience. As a rule, all web portals are similar to each other, and it is often not important for an ordinary user where he will receive information. This means that the sites do not have regular readers.
A blog is considered a platform with regular subscribers who are interested in watching a person or learning something new. Its popularity depends entirely on whether people like the content or not.
An important difference is that with any number of blogs, everyone can find their audience. After all, people communicate in completely different ways, and someone can be hooked on the manner of communication, although the information is the same.
The site also has its advantages, for example, it is easier to sell it if this kind of activity gets tired. Selling a blog is more difficult, although it all depends on the subject matter and the number of followers.
Choose a topic
How to create your own blog on the Internet? Before answering this question, you need to decide on the topic. It is the topic that plays a decisive role if a person wants to make money on it.
To find the right idea, there are several factors to keep in mind:
- The subject should be of interest to the author. Only in this case you will get high-quality content.
- Demand. However, do not forget aboutdemand, because unpopular areas will not allow you to make money on it.
- Efficiency in terms of using contextual advertising. We are talking about the fact that the scope of the blog should overlap with the topic of advertising. For example, it would be strange if a beauty blogger advertises exotic spices, and a body-positive person advertises hair removal or weight loss products.
- Interest in advertising for direct advertisers. To make money with advertising, you need to maintain a quality blog. This is due to the fact that the advertiser is more likely to work with a person who can advertise the product unobtrusively than with a blogger who acts directly and aggressively.
- Availability and a sufficient number of affiliate programs.
Before you create your blog on the Internet, we recommend that you understand each of the points in more detail.
The author's interest in the topic
This point is of fundamental importance, if only because only an inspired person can attract the interest of the public. If you are good at something or have worked in some area, then why not start blogging?
It is even more interesting if a person leads it and understands what is interesting to him. Both he and the audience see how the author grows and develops. It has long been proven that people are more accepting of those who are willing to learn something and are not afraid to show failure.
Demand
Whether you create a blog on your own or with a website builder, as long as your theme findsresponse among the people. The demand for topics can be tracked on several sites:
- top.mail.ru;
- top.ucoz.ru;
- liveinternet.ru.
These pages have a ranking of topics that interest users the most. The list is divided into categories that allow you to find information much faster. For example, you want to share recipes or blog about cooking. On the site, you select a certain category, and you will see a list of blogs and sites that occupy a leading position. By reading or viewing popular pages, you can understand what style catches people and what is still not enough on the Internet.
To understand how people are interested in a topic, just look at the daily page traffic. You can also use the wordstat.yandex.ru service. To do this, you need:
- Enter a phrase or word that relates to your topic in the search box.
- See how many times other users have searched for a phrase.
It is important that there are at least a few dozen attempts, only then can we talk about some kind of popularity.
Using contextual advertising
We repeat that it doesn't matter if you created a blog with the help of a website builder or by yourself, it is much more important to correctly determine its content.
Contextual advertising has long gained popularity, so modern bloggers always look back at it. To check the effectiveness, you need to use online services. One of the most popular isadwords.google.com.
After the site has opened, you need to go to the "Tools" section and select the "Keyword Search" item.
By the way, in order to be able to use the resource, you must first register a mailbox in Google.
But we digress. In the search bar, you need to enter the topic of the blog or words related to the selected niche. After that, clicking on the "Get Options" button will scroll to the bottom of the monitor. You can also see the cost per user click on an ad. This is done in the "Recommended rate" section. With this data, a person will be able to calculate the amount that will come to the account in cases where followers click on the ad.
It is important to understand that the contextual advertising service needs to be connected only when at least three hundred people visit your page per day. In other words, you should not first look for how to make a blog on Instagram, and immediately connect contextual advertising after creation. First you need to get more subscribers and reach as many people as possible.
As a rule, bloggers get a third of the advertising, but there are services that offer much less. In this case, you should not exchange quality content for 10–12%. Better look for another topic.
Interest in the topic of direct advertisers
How to make a blog on Instagram, we will teach later, but for now consider this point. After the blog gains popularity, or at least has permanent subscribers, advertising offers will begin. Moreover, advertisers canturn out to be other bloggers, companies or online stores. For a fee, you will have to place an advertising post on your page. For this reason, you need to think in advance whether the topic is of interest to such advertisers. As we said above, a sports blogger will be able to advertise nutrition or sports equipment.
Affiliate programs
All the best blogging platforms work with affiliate programs. What it is? The blogger posts information about some services, goods, products on his page and receives a percentage if the product was bought using this service. There are several ways to find such programs:
- Analyze the pages of indirect and direct competitors. This will help you understand what exactly people are promoting on their blogs.
- View profile directory. There is a site justclick.ru/catalog, where you can find out about all current affiliate programs. There are also new directories that perform the same functions.
After you look through all the offers, you will understand how realistic it is to find an affiliate program.
Now you know everything about blog topics, so let's jump right into the tutorial.
Where is the best place to start a blog?
It all depends on whether a person is ready to spend money on creating a blog or not. Under the free creation option, you need to understand that a person chooses one of all the services presented on the World Wide Web. To create a blog, just register and you can fill itcontent.
The paid option provides for the purchase of hosting and the creation of your own website. In this case, you can use existing control systems or create new ones.
Each of the programs for creating a blog has both advantages and disadvantages. We will not list them all, but divide them into two groups: free platforms and paid ones.
Pros and cons of free platforms
If you have ideas for creating a blog, but there is no money to buy it, then you can use free services. They have their advantages:
- Easy to use. There is no need to understand the intricacies of how a blog works, just add posts regularly.
- Many neighbors. What does it mean? Popular bloggers have millions of followers, among which you can certainly find those who share your interests.
- Speed. To create a blog, you need to spend a maximum of 15 minutes.
Sounds good, doesn't it? But this method also has significant disadvantages, namely:
- Limitation of functions. The means of expressing ideas and thoughts are clearly defined, and it is impossible to go beyond this framework.
- No sole proprietorship. The platform may have a ban on advertising, and then the very essence of the blog is lost if the goal was to make money. Platform owners can add their own ads that you may disagree with but have to put up with.
Pros and cons of paid platforms
The service for creating a blog may be paid. In this case, a person makes a purchase andgains the following benefits:
- No functionality restrictions. The owner himself determines what will be in the blog and what will not.
- Yield. Paid services allow you to place any advertisement and in any quantity.
This option also has disadvantages:
- Need to know the structure of the blog. The owner will no longer be able to simply create posts, they will have to dig deeper.
- You will have to pay for hosting and domain name.
Everyone chooses what is needed to create a blog for him personally, and therefore there will be no working advice, only a statement of facts.
Create a blog
The most popular free platforms are Blogger and WordPress.com.
Let's look at how to create a blog on the last site. First you need to download the platform itself to your computer. To do this, you need to download the distribution kit from the official website of the service.
By the way, before you make your blog on the Internet, you will have to understand the administrative panel. Only after you explore all the features of the site, create a good design for the blog and understand the settings, you can upload it to the network.
First of all, you need to put the site on a local service. To do this, you will need to install the Denwer software. The program does not take up much space, and installation does not cause any difficulties. To install, you need to go to the site of the same name and download the installation file.
Important moment! You need PHP 5.3 and only that. The main thing is to enter your email address correctly before downloading.
When the platform is downloaded to your computer, you need to install it. Now let's move on to the actual development of the site. After creating the configuration file, click on the "Start installation" button. You will have to fill in a number of lines:
- Website title. It is with this phrase that your blog will begin, because it will be seen by all users who land on the page. Usually the title reflects the theme of the site.
- Username. Here you can let go of your imagination or not suffer and use the standard nickname admin.
- Password. It needs to be invented and validated. Approach this responsibly, because it will be a shame if someone misappropriates your source of income. By the way, passwords are needed everywhere, even if you are looking for how to make a blog on YouTube. So be ready for it.
- Mail. You must enter a valid email address. In which case, all notifications will be sent there, and you can also change your password there.
- Privacy. As a rule, you should not climb into this section, so as not to interfere with the promotion of the site.
If all the lines are filled, then it's time to click on the "Install WordPress" button. Site setup completed, congratulations!
Not all site owners have a good memory, and therefore it would be useful to write down the password and username somewhere. You can even make multiple copies, but they should not be available to unauthorized people.
Change template
How to create a personal blog, we have already figured out, now we will talk about changing the template on the aboveplatform. If you want to revive your site and change it, look for samples on well-known resources. It will be even more reliable to use official themes from the platform.
Free Blog Ranking
Creating a blog for free from scratch is not difficult. It is important to choose the right service. If earlier individual blog sites were popular, now people have switched to social networks. Yes, yes, do not be surprised, in the same Instagram you can sit not just killing time, but earning money. Consider the most popular platforms:
- "Instagram". This social network continues to gain momentum. Popular bloggers do just about anything and people love it. Instagrammers make good money, despite the fact that IS is essentially a microblog.
- "YouTube". Here, subscribers are recruited with the help of interesting videos. You have probably seen more than once that an unremarkable video is gaining millions of views? This is the essence of YouTube - no matter who you are and what you are, the main thing is how interesting you can present information.
- "Live Journal". Domestic service that has elements of a social network. Thus, the possibilities of users become wider.
- "Twitter". At its core, this is a microblog in which the length of messages is very limited. But despite this, Twitter continues to evolve. The service is popular with the English-speaking population of the planet, although in Russia it has begun to gain momentum.
Monetization
How to create your own blog and earn money? We touched on this point above, but it was vague. Now let's outlinethe situation is thesis, so it will be clearer to the reader.
How to make a hobby profitable? All you need is:
- Contact the AdSense service. The service is provided by Google, and its essence lies in the fact that the service places ads on the blog pages, for which the site owner receives a percentage.
- Affiliate program. Simply put, it is the sale of services or goods of other users. As a rule, the remuneration is agreed in advance and the owner receives it only if the sales were made through the blog. You have probably seen these posts with promo codes at the end. Here they are just an example of an affiliate program.
- Advertisers. Bloggers are often approached for advertising. Usually these are representatives of those goods or directions that the owner of the site promotes. Naturally, advertising in any form costs money.
- Sale of advertising space. In this case, there are two options: find the advertiser himself and offer advertising placement services, or create a section on the page that is dedicated to this issue. Of course, the latter must contain all the terms and conditions of remuneration.
- Money transfer button. What it is? The case when a blogger asks to support users financially, provided that they like the content. There are a lot of services of this kind, but the idea itself seems dubious.
- Online earnings. No, this is not about network companies and campaigning for them. You can make it easier - take your hobby or work to the Internet. For example, making souvenirs,the blog in this case will act as an online store. True, in order to do this, you must first gain weight in the online community.
Conclusion
As you can see, in order to earn money, it is enough to work a little. Of course, a blogger's job doesn't consist of endless advertising and product naming. The owner of the page should be able to interest people, make it interesting to tell, and, if necessary, take beautiful pictures.
The same Instagram is popular because people want to see a beautiful life, even ordinary people. A blogger must hook the audience with something, otherwise success will not be seen. Not all users know how to express themselves beautifully, but, nevertheless, they have millions of subscribers and, accordingly, good money.
In general, it's hard to guess with the Internet. Some tuned beauty will not arouse public interest, and an ordinary accountant from Voronezh will collect a lot of followers. This once again proves that people are interested in the inner world and the way of conveying information. Users feel fake, so a blogger with a million subscribers, but only with advertising inside the site, will quickly lose ground.
I would like to advise you to always be yourself, even in pursuit of money. No matter how trite it may sound, but life confirms that it is always better to be, not to seem, and then everything will be fine. Good luck on this challenging journey of blogging!
