The Internet is our everything. Perhaps this is exactly what can be said about its significance in the modern world. After all, if a person has a question, he begins to look for an answer on the Web. And only those sites that occupy the first positions in the search will be awarded attention. Therefore, there is fierce competition between all site owners for a place on the search page.
Webmasters use many methods to get ahead of the competition. Some of them are quite accepted by search robots, and some are very risky, as they can drive the resource under the filter. One of these techniques is black hat SEO, or black hat optimization. They will be discussed in the article.
What is optimization?
Before you start learning black hat SEO, you need to have a basic understanding of what website optimization is and what it entails. Website optimization is a method of search engine promotion of a resource, a kind of set of techniques that will allow you to take first positions on the search page for a specific query.
Optimization is internal and external. to the insideinclude content optimization (text, graphics and media files). Off-page optimization is about link building. That is, the resource must link to other sites of similar subjects. It is also important to create a semantic core and select key queries. Usually, optimization is a long, laborious and constant process. But if everything is done according to the rules, then sooner or later the site will begin to take a leading position in the search results.
However, there are methods that help speed up this process. These are the so-called black hat SEO and gray hat SEO. What is the difference between different types of optimization?
Types of SEO
Depending on how the owner promotes his resource, SEO optimization can be divided into several varieties:
- White SEO optimization. The most honest method of promoting a resource. The site progresses naturally and gradually.
- Grey SEO optimization. The promotion technique is not the most honest, but not forbidden, the main thing is not to overdo it.
- Orange SEO. Its main purpose is to receive traffic by any means. This includes attracting visitors who are not the target audience, and adding keywords that do not correspond to the subject of the resource.
- Black hat SEO. It is based on various tricky methods that help to deceive search engines and bring the resource to the TOP.
To understand the difference between white hat, gray hat and black hat SEO, you need to look at specificexamples of the features of their functioning.
White SEO
As already mentioned, these are legal methods of website promotion. For clarity, we can give an example. Let's say a certain resource was registered in the site directory in order to get traffic. This catalog has a high TIC and corresponds to the theme of the site. Such registration is not prohibited by search engines, increases traffic and adds weight to the site's external link mass.
Grey CEO
The second scenario will look like this: the same resource was registered in the directory of sites in order to increase the link mass. Often such directories may not quite correspond to the topic, but this is also not prohibited by search engines.
In fact, there is no difference between white and gray optimization. It depends more on the moral qualities and conscientious work of the owner of the resource. For search engines, these processes are no different.
Black SEO
Here, promotion methods can directly affect the position of the resource when ranking, and most of them are prohibited by search robots. Such methods include the acquisition of links with keywords or the use of cloaking, this is when search engines and visitors see different information.
If we give an example of registering a site in directories, then the black optimizer will simply order an autorun of the link to the main resource in the database of 40 thousand directories. You can register in directories, but here you can see a clear attempt to confuse search robots duringresource indexing. This is generally not followed by sanctions, but there is little benefit from this.
Black SEO tricks
So what is black hat SEO? This is a way to promote the site using prohibited methods. This is a kind of business where scientific developments in search technologies are involved. On their basis, sites are created, the main purpose of which is to attract visitors and display monetized advertising content. And the more we know about search technologies, the worse search engines perform.
Now I understand why they update their search algorithms so often.
But no matter how much they update, 7 black hat SEO tricks will always work:
- Hide text. One of the classic ways to promote a resource. Its essence lies in the fact that the user is hidden from the text, overflowing with key queries. To do this, use either a small font or the absolute identity of the background color and letters. Visitors see only the information they need, and search robots are provided with an abundance of key queries.
- Cloaking. This is when there are two types of content on the resource: one useful and attractive - for users, the other, inappropriate and with an abundance of keywords - for search robots.
- Invisible links. To build link mass, punctuation marks or thumbnail images that are not visible to a person are used as anchors.
- Doorway. Literally translated, "front door". Black SEO promotion is based on the principle of creating low-qualityresources and promote them to the TOP, after that users are redirected to a site that is designed specifically for them. Even today this method is actively used.
- Linkfarming. A promotion method that creates a whole network of resources that point to each other in links. The so-called mutual link building.
- Satellite. The features of black hat SEO promotion are to create a network of resources that help promote the main site to the top. After that, the main site links to the same resources and, thus, all satellites occupy the first page of the search.
- Automatic registration. The offline site is registered in special directories and link exchanges.
A little more about methods
Now it's clear what black hat SEO is. The methods presented above are not the only ones in black promotion technology. There are several more tricks that were not included in the TOP-7:
- Spamdexing. This method is to create pages that are focused exclusively on search robots. They are distinguished by information illiteracy and a large number of keywords. Moreover, these keywords are not always related to the subject of the site, but are high-frequency queries that attract visitors (but do not keep them).
- Swap. This technique is well suited for one-day sites. Its essence lies in the fact that immediately after the site is indexed by search robots and takes the first position, its content is completely changed. Anduntil the next indexing by search robots, the site occupies a leading position. This technique is most often used for short-term projects. Such sites are called one-day butterflies, their life, although bright, is short.
Benefits of black optimization
It has long been believed that black hat SEO is a disgusting way to promote a resource with nothing useful on it. A few months later, the site falls under the filter, and all the work goes down the drain. But there are tricks that help in creating quality content. There are situations when you need to hide a certain part of the text from the user. In this case, you can use the "display: none" style. It will not be banned, although the weight of the keyword will be slightly reduced.
Those who work with block-level elements can use the "text-indent:-1000em" style to hide everything that is needed but interferes with the view of the content. A useful thing would be to use the "noframe" and "noscript" tags. If you put links in them, then the user will not even guess about their existence, but the search engines will pay attention. This method is relevant when the owner wants to place referral links on his site. It gets traffic, part of the page weight goes to the partner site, and users just enjoy watching the content.
Refuse or not?
Most optimizers are categorically against the use of black SEO, because in addition to filters, search enginescan completely exclude the site from the search index. Black optimization focuses on the promotion of the resource by methods that do not correspond to the guidelines of the search engines. Optimizers are calling to make websites with useful and unique content, and use only legal methods for promotion, that is, white hat optimization.
But it's hard to agree with that. If you think about it logically, some black hat SEO techniques are not so bad, and you can use them without fear of sanctions. Of course, this does not apply to methods such as hidden text and links, cloaking and doorways. When it comes to link farming and creating satellites, these are great strategies to help you get what you want. But only on condition that they are made by hand, and not adjusted by robots. In this case, black SEO turns into white.
In optimization, as in business, you need to see the benefits even in a loss-making enterprise. Unite seemingly incompatible ideas and understand where the boundaries of what is permitted end. Only in this case, even black optimization can be beneficial.
