A brochure is a high-quality illustrated publication that is dedicated to one or more products. It can be presented in the form of a brochure or a folded booklet. There are also "prestigious brochures" that are dedicated to the company, highlighting its history and various achievements.
Important Facts
A brochure is an opportunity to tell about the successes of an enterprise, its production program, stages of promotion on the market. The typical format for a standard flyer is A4. In some cases there are prospectuses of other formats.
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A brochure is a material about a company, the circulation of which ranges from several hundred to tens of thousands of copies. Finished materials are distributed at fairs, presentations, exhibitions. In addition, brochures are distributed through merchants and service providers.
Features
The title page of a standard prospectus assumestrademark of the company, its name. Where the company logo is widely known, it is not necessary to include the name of the company on the title page of the prospectus. The last page, as a rule, contains the full name of the company, its main details: postal address, telephones, e-mail, fax. If the company has large branches, they also try to indicate them in the prospectus.
The brochure is information about the product itself, its areas of application, and the main distinguishing characteristics. If the product advertised in the prospectus has a production purpose, has a complex structure, you can describe the principle of operation of the structure, list its important components.
Printing
How should the brochure be designed? The examples of finished materials presented below confirm the importance of printing and artistic design. Otherwise, it will be difficult to draw attention to the advertised product, to form a positive attitude of consumers towards it.
The high quality brochure is supplied with various graphics, drawings, photographs, diagrams. With the help of illustrative materials, you can study in detail the advantages of the product. The text material of the prospectus is selected so that the consumer can easily and quickly form an idea of its main advantages.
Varieties of promotional materials
Product on the technology of manufacturing the product is necessary to notify in different ways about new products,services, their consumer properties. It is aimed at a potential buyer, is a way to promote ideas and products on the market. How is a product brochure produced? Let's analyze the options for providing information.
Main types of advertising and information materials:
- quotation;
- news letter;
- prospect;
- press release;
- catalogue;
- flyer.
Creation rules
What are the rules for creating an advertising group? The prospectus is formed according to certain criteria:
- advertising idea should be conveyed in an optimal way, using the minimum number of words associated with the advertised company or product;
- Printing and artwork of the printed publication must be of the highest quality
If the prospectus is poorly printed, it will not only not increase the competitiveness of the company, but will also damage its business reputation. The main advantages of the advertised product (company) should be demonstrated in several places of publication. Moreover, it is advisable to add new details every time in order to increase the interest of buyers (business partners).
The booklet and prospectus are designed in such a way that they become a clear demonstration of all the possibilities of the advertised product. Advertising information is arranged from left to right, as well as from top to bottom, so that it is convenient for the reader to study it. Bulky texts are not allowed.print in reverse, that is, on a black background in white letters. In this case, the information should be no more than two paragraphs. For printing, use a font size of at least 12 points.
If brochures are issued before the product enters the consumer market, a pre-advertising campaign is carried out. Its purpose is to familiarize consumers with new services or products.
When creating a series of advertising posters, booklets, brochures that talk about one product, designed for the target action, they must have an external similarity, have compositional unity. In this case, consumers will be more willing to purchase products and use the services offered.
Summary of printed materials
We figured out what the flyer should look like. Examples of the manufacturing technology of various brochures are presented above, now we will note some features of other printed advertising materials.
A leaflet is an unfolded publication that is dedicated to one product or a group of similar products. Its most common format is A4. The circulation of such promotional products reaches several hundred thousand copies. The leaflet indicates the name of the company, its contact details. The leaflet is published in order to provide information about the parameters, areas of application of the advertised product, indicate its characteristics, advantages. A leaflet can be considered an abbreviated version of an advertising brochure. It is published beforeProspectus designed and printed. The leaflet focuses on illustrations, which are accompanied by a minimum amount of text. If the leaflet is dedicated to a product that involves an industrial purpose, technical font drawings are printed instead of a photograph.
The booklet can be called a well-illustrated edition, which involves a long sheet of multiple folds. It is published in a large circulation, dedicated to both one product and a group of similar products (services). Its main purpose is to demonstrate the product using photographs. In some cases, the text of the booklet is represented by small captions for the proposed photographs. An unfolded booklet is placed on the wall, in which case it serves as a reference material (poster).
An advertising catalog is an excellent addition to the brochure. It is an excellently illustrated multi-page bound edition. Some advertisers staple individual sheets in a binder to update information periodically. Currently, advertisers use several types of advertising directories. For example, if it is created for a trading company, its volume reaches 500 pages. The title page of the catalog contains a trademark, company name. If a group of goods is advertised, it is advisable to indicate for each of them a phone number by which you can place an order. In this case, you can significantly increase the effectiveness of advertising.
Conclusion
Currently, companies have enoughit is difficult to find your place in the consumer market, to win the trust of buyers. In order for potential customers and partners to form a positive attitude towards the offered goods or services, it is necessary to use various options for advertising products: brochures, booklets, leaflets, catalogs.
