It is impossible to imagine today's life without advertising. This is the main part of the marketing system, without which no world-famous company could achieve growth in sales and fame. To increase the competitiveness of their products, any commodity producer today needs advertising, regardless of the field of activity: from a small company that stamps plastic utensils to giant concerns that produce airliners and motor ships. And if an enterprise needs publicity, the surest way to make itself known is to create paper advertising. This includes various leaflets, flyers, magazines, advertisements in the media. This article will discuss what a brochure is, how to create it yourself at home.
A bit of history
For the first time, such a non-periodical publication appeared around the 18th century in France and was a small book without a thick cover. By virtue ofIn the political situation prevailing in those days, printing developed by leaps and bounds, because it was then that there was a need for mass circulation of propaganda literature, which would attract the customer both in terms of cost and quality. And such a printing invention was a booklet with a volume of 6 to 48 pages, connected with paper clips, screw wires or special threads for weaving. The very word "brochure" in French means "to stitch", which, in principle, perfectly characterizes the appearance of a thematic publication.
Use today
What is a brochure these days? If at the time of its appearance the brochure was used exclusively for agitation, today this printing unit is used to a greater extent as an advertisement. However, during the period of political races before the elections, it is again used for the same purpose as the very first editions, namely, to attract the interest of the masses to this or that leader and idea. The same need to save has led to the fact that today a brochure can also be a study guide, a price list, a scientific work or even an accounting report.
How to make a brochure
Before you start developing, you need to determine the purpose for which this mini-book is being created. Indeed, to a greater extent, the design of this printing unit depends precisely on its purpose. The offer brochure should be made in such a way that, at a glance, the potential client can appreciate the full benefits of the purchase indicated in the advertisement.goods. Advertising printing must match the corporate colors of the company. What does it mean? Each of us paid attention to the fact that banks and supermarkets hand out advertising booklets designed in the same style as the premises of these institutions. This is not a coincidence at all, because this is how visual memory is activated, thanks to which information is perceived faster and remembered better.
In addition to the color design, you also need to decide on the format of the brochure and how the pages are attached. It is believed that the most affordable binding is paper clips or plastic brochures. However, the simplest version of this edition does not imply any fasteners at all. It is printed on A4 sheets and then folded 3 or 4 times with an accordion.
How to create a layout
What is a brochure - already clear, but how to make it yourself? At home, you can create only the most primitive kind of brochure without stapled or stapled pages. But often, in order to advertise something, just such an option is quite enough. So, you have to work in the Word program. When creating a new document, you must select a brochure from the proposed list of templates. Depending on the version of the program, several design options will be offered. Then the matter remains small: just insert your text, pictures and other pre-prepared elements, print the document. It is worth noting that here, as nowhere else, the skill of working with pictures will be useful, in particular, with their placement.regarding text.
Everyone knows what a brochure is. And now, many of those who have read this article will be able to create their own advertising without resorting to the services of printing companies, which will significantly save the budget at the initial stage of business development.
