You open your own company? Or maybe you produce or manufacture unique products? Then you need to create your logo. But not all start-up entrepreneurs have the money to order the development of a brand name from a designer. How to make a logo yourself, read below.
Brainstorming
The first thing a person who wants to create a logo should do is sit down and think about the concept. But it is difficult to invent something efficient right away. Therefore, brainstorming should help you. Take a sheet of paper and a pen. Now write whatever comes to mind regarding the logo. For example, you produce handmade bags. What can be written? Bags, leather, fashion, style, luxury, impact, comfort. How can this help? The ideas you write down by brainstorming will be the first step. With a list in front of you, you'll know what to start from. The logo does not have to represent what you produce. Often this is simply not possible if you do not manufacture goods, but provide services.
How to make a logo? After you have the result of your brainstorming on the sheet, you should choose five words that best reflect the scope of your activity. It is these concepts that you will be guided by in the future.
Collection of analogues
After you've brainstormed, you need to figure out what your competitors' logos look like. To do this, you need to collect analogues. Type in your field of activity in the search engine and go to the images tab. Now create a folder on the desktop of your computer and save all the images you like there. You must save them in one place. There is no point in making bookmarks in the browser. If necessary, it will be difficult for you to find the information you need. First, you should look at Russian-language sources, and then ask a query in English and see the result of such a search. At this stage, you need to collect information about what your global competitors use as a logo. Do not be surprised if images from Russian-language sources differ. World design is better developed than domestic. At this point, you will be closer to answering the question of how to make a logo. But don't quit right away. Plagiarizing foreign companies is not only ugly, but also illegal.
Target Audience
Everyone who decides to work on the design on their own should have a question about who the product is designed for or the services it will provide.company. The organizer of the company must have an idea about its target audience. Here you need to take into account everything: the age of customers, their taste preferences, as well as financial capabilities. You might think that everyone, from young to old, can use your services or products. But it's not. These products don't sell well. Decide right away who you would like to work with. For example, when setting up a day care center in a new area, you might assume that it will be attended by children whose parents have mortgages. And this means that your pricing policy will be low. And if you open an Italian shoe store, you can assume that you will have customers with an upper average income.
Shape
When you have determined the we alth of your clients, you can make an assumption about their values in life. Young people want to get new emotions, they are attracted by everything new and interesting. How to make a beautiful logo for this audience? Non-trivial complex forms should be used. For example, you can draw a detailed image of a person in motion. If you want to stick to geometric shapes, go for the triangle, which is associated with speed and looks stylish. If your clients are middle-aged people with a good income, give preference to something simple and concise. How to make a logo for this population? The square is what the elite want to see. This geometric figure is associated with stability. Bizarre forms, plants andabstraction should be avoided.
Simplify
Did you draw the first sketch? Now we need to make a company logo. Try to simplify the original drawing. There is a trend towards simplification in the design world today. It is rare to see something pretentious on the logo of a well-known company. Designers prefer styling. Did you draw a tree? Now draw only its outline. Foliage can be shown with five randomly growing leaves. No need to draw a crown. The viewer will already understand that there is a tree in front of him. The trunk and leaves speak for themselves. If you depicted a person, translate it into a conditional image. Do not draw a face or depict a hairstyle, unless there is a special need for it. You need to create an image that clearly demonstrates the direction of your company to the client. If your company is in legal aid, picture a portfolio. No need to draw the person holding it.
Colours
Are you struggling with the question of how to make a company logo yourself? You already have a finished sketch that looks very simple and concise. Now you need to think about the color scheme. It should be understood that each color carries a semantic load. You don't need to be a designer to understand that red is aggression, and green is environmental friendliness and calmness. Do you like pastel shades? Yes, you can use them, but keep in mind that such a logo will only look good on a certain background. It would be difficult to call it universal. If you decide to use calm colors, be sure to compose the image in any geometric shape and use a neutral background color.
How many colors can I use? It is advisable not to complicate the logo. Choose one main color and two additional ones. If there are not enough colors, enter another shade. But more than four colors are not recommended.
Gradient
Color streamers should only be used when absolutely necessary. Have you opted for an extremely simple geometric shape? Then the transition of colors will be appropriate. But immediately think about what color will go into what. Those shades that stand side by side in the color wheel look good: red - yellow, yellow - green, green - blue, etc. But with contrasting colors, the situation is more complicated. Yes, they can harmonize well too, but on print, dirt can form at the border of the merging of colors, and you definitely don’t need it.
Such a factor as a combination of colors must also be taken into account if you want to make a logo yourself. How to avoid mistakes? Check out the color selections. Not all colors work well with each other.
Font
People who don't work with logos every day are bad at fonts. And this is their main problem. The layman cannot distinguish one font from another and understand which one will be better read. By default, bold sans-serif letters are read better, and look morecatchy. But cursive and handwritten text is problematic to understand. The name of the company written in such letters will be difficult to make out.
If you are struggling with the question of how to make a company logo, and you think that the image is too simple, feel free to add a font to it. The name of the company, which stands next to the logo, is better remembered by the client. But keep in mind, the name must be complete. If you recently entered the market, and no one knows your company, it makes no sense to write an abbreviation. She won't tell anyone about anything.
Regarding the color of the font, it can be advised to give preference to the classics. Black letters on a white background are always better read. Of course, white on black is also readable, but they reach the client's mind worse.
Uniqueness
Making a logo yourself is not very difficult. But the idea must be your original. You cannot copy the logo of a foreign competitor and pass it off as your own. Some may think that you are operating under a franchise, while others may think that a competitor's product and yours are one and the same. Some illiterate people assume that by mirroring someone else's image, they will make it original. Nothing like that, recognition will be the same.
Originality is also needed to help you stand out from the competition. If you produce organic food, you don't need to draw leaves and trees on it. It's too banal. Better stylize the landscape of a field or a rustic look.
Don't try to keep up with fashion, you won't succeed. If you do not open your own firm,to close it in a year, make a logo that will look advantageous not only today, but also in five years.
Vector
You will need to draw a logo in one of two common formats. The first one is a vector. This graphic is perfect for creating a logo. You can change the format of your brand name without losing quality. It will also be easy to insert such an image into printed materials. According to the vector picture, you can order a print for yourself. If you do not own programs such as CorelDRAW or Adobe Illustrator, then it makes sense to order the rendering of your sketch from a designer. Yes, you will have to pay for this service, but at the end you will receive a unique logo, the source file of which can be used everywhere. And one moment. By drawing an image yourself or by ordering it from a designer, make the logo transparent. How will this help in the future? If your logo does not have a colored backing, then it should not be anywhere, including on packages, labels, business cards, etc.
Photoshop
The second graphics format is bitmaps. They differ from vector ones in that they lose their quality when enlarged. So a crisp little picture can become pixelated if enlarged. But many people know how to work in Adobe Photoshop. This makes the work process easier. How to make a logo in Photoshop? You need to take a pen, pencil or brush and draw an image. It is desirable to draw in a large format. If necessary, the picture can be enlarged or reduced. But the originalThe image should be such that it looks presentable when printed on a banner. You made a logo in Photoshop. How to use it now? You need to save the source file and save the picture in one of the popular jpeg or-p.webp
Create online
If you do not own any of the graphic programs, and you don’t want to pay money to a designer for developing a logo, then you can make yourself a brand name online. To do this, you should go to any of the popular sites. Now enter your keywords in the search field. They will help you find a lot of different ready-made logos that suit your request. And now, according to the principle of the designer, you should assemble the image. But remember that nothing very complicated needs to be done. Do not clutter, more is not better. Simplicity is in fashion today. As for the font, choose the one that you like best. But again, focus primarily on its readability, and only then think about beauty. What can be said about the color scheme? If you are collecting a template logo, then by default you will have two colors: one is the one that you choose, the image will be colored into it, and the second will be black. If this option does not suit you, change the color. But remember that any, even bright, shade on a white background will look worse than black or brown. Gray tooit is better not to use, although it is standard. Such a whitewashed logo will be unattractive to customers.
