When a new site is designed, developed and functioning properly, the question arises of how to attract the target audience there, how to tell people about emerging innovations. A reliable and popular way is to create and place banner ads on pages that potential customers regularly use.
However, given that developing projects often do not yet bring the desired profit, you can find in this article how to make a banner yourself and thereby save on paying the appropriate specialist. In addition, no one can develop suitable advertising better than the site owner himself.
So, if the question arises of how to make a banner, the first step is to get a development environment. Adobe Photoshop is the best choice for designing both ordinary and flash banners. Creating a graphic part of this type of advertising does not require serious skills in working with this program, but the ability to use basic tools and work superficially with layers is necessary.
The first step in solving the problem "how to make a banner inPhotoshop" is the selection of colors. You need to have at least an idea of what color shades and images the banner will convey information with. Thus, the preparatory stage of development includes an initial sketch that can be done manually, as well as searching for the necessary images on the Internet.
The creation process itself begins with choosing the size of the canvas in Photoshop. The banner itself will be the same size. There are some standards here. The most commonly used dimensions are 468x60, as well as 100x100 pixels. A suitable value is entered using the "File" menu item in the "New" section.
The next step for those who want to understand how to make a banner is to create a canvas fill with the main color using the corresponding button in the toolbar, which is located on the left side of the graphics editor interface.
Further steps are performed depending on the intended appearance of the banner. You can overlay other colors, pictures and texts. The most important thing is that all actions are functionally justified. Advertising should be concise and interesting. The selection of images should be approached especially carefully, putting yourself in the place of users and imagining what could attract their attention. Placement of the picture on the banner should be carried out with the preservation of proportions. Advertising will look impressive and impressive if you add shadows and highlights to it.
To ensure that your online ads get noticed, you canuse effective visual aids such as animation. If the question arises of how to make a flash banner and there is no desire to delve deeply into such a process, it is best to use special free services, where all steps and selection of effects are carried out with simple mouse clicks in an understandable interface.
Practicing for a while in creating advertising and gaining experience in this matter, it will be possible to easily do similar work for someone else, or simply pass on your knowledge of how to make a banner to loved ones.
