Today you can see a lot of coffee shop logos. But most of them are the same. The question naturally arises as to why this is so. Is it all about designers who have lost their creativity? Hardly. And what's the point then? Answers to questions can be found below.
Starbucks
Starbucks is one of the most famous caffeine chains in the world. It was thanks to her that people made a cult out of an invigorating drink. Many go to Starbucks not for a glass of coffee, but to take pictures in a fashionable interior. How did it happen that Starbucks took over the world? The success of the company is primarily associated with the activities of enterprising people, but the logo, which has changed every decade, has played an important role. Today, many coffee shops are trying to copy the recognizable color scheme and repeat the intricate pattern.
Few people thought about why the mermaid began to symbolize Starbucks. The thing is that the coffee shop logo was designed in Seattle. The founders of the brand named their brainchild in honor of the famous novel "Moby-Dick, or the White Whale." The marine theme was also supported on the logo. The famous mermaid ismodernized engraving of the 16th century. The intricate drawing sunk into the minds of citizens. Over time, the logo has undergone some changes, for example, it became one-color and the image of a mermaid became almost a portrait. The rule that is recommended for all designers to learn using the example of the Starbucks brand is that you should not be afraid to take non-trivial images, they will help create a name for the company.
Chocolate Girl
A well-known place where you can drink an invigorating drink, known to all Russians, has not changed its design so often. Coffee house logos today are three wavy lines that are associated with steam and with the letter “Sh” at the same time. Why didn't "Shokoladnitsa" go its own way, as Starbucks did in its time, but decided to change its image for the sake of fashion? The fact is that the logos of coffee brands that are present on the market today are very similar. They are recognizable and in demand. Passing by the "Shokoladnitsa" in the new rebranding, it's hard not to recognize a coffee shop in the establishment. This is exactly what the leadership wanted. But is it necessary to abandon the corporate identity for the sake of fashion, or is it worth appreciating your uniqueness? Everyone decides for himself.
Coffee House
On the example of a bankrupt institution, it is easiest to disassemble an unsuccessful logo. The coffee house was sold to the Shokoladnitsa chain. Why was Coffee House swallowed up by competitors? Many will say that the logo has nothing to do with it, but is it really so? The face of the company plays a big role. And Coffee House, admittedly, has an inconspicuous face. It's copied from Starbucks.and has no personality. But the logo has a lot of small and unreadable details that ultimately scared off visitors and helped the company close. For example, a ragged silhouette of a cup and a star. Too trivial colors do not attract attention. And, of course, you need to pay tribute to the text filling. In this century, few people like to read, and the logo uses too many letters. And if Starbucks is forgiven, since the font there is foreign, then the Russian text in such a volume should not be present on the logo.
To sum it up: if you want to make an original product, do it. And if you copy the successful ideas of competitors, then ideologically recycle them.
