Brand name is a graphic designation of a product manufacturer. We note right away that the logo and the brand name are related to each other, and to be more precise, the emblem is one of the types of company style.
In order to understand how this sign works, just go to any store, regardless of the type of product. Brands known to you will be recognized only at a cursory glance. Color style, logos, fonts and images are the main factors that make a product stand out from the competition.
Thus, this symbol positions the product in a certain market segment, being an identification mark for consumers. The brand name development activity starts from the beginning of the establishment of the enterprise.
In order to understand a little about this part of the company's PR, let's look at what brand names are:
- pictorial - graphic elements, symbols;
- verbal - initials, inscriptions, numbers;
- combined - a combination of graphic and verbal designation.
Regardless of which brand name is used, it is the property of the company. In visual design, the design must meet aesthetic standards, the direction of activityfirms, as well as being memorable and selling.
So, the brand name is the style of the company, with the help of which the consumer makes a choice in favor of a particular product. This item has special requirements:
- facilitating the perception of the brand;
- product recognition;
- stimulating the desire to make a purchase;
- association with guarantee and quality.
As can be seen from the above, the brand name is developed carefully, taking into account the specifics of the market, consumer preferences and many other aspects. The style combines art and design work, marketing, knowledge of the legal side, psychology and cultural studies. The last two points are also important, because in different states the same signs are perceived differently. If in our country no one is embarrassed by a certain image, then in another it will become a cause of public indignation. Therefore, the choice of a brand name should be carried out especially carefully if the company plans to enter the international market.
As mentioned above, the brand name and logo are strongly related to each other. Starting work on creating a graphic design for a trademark, do not forget about the specifics of your company. For this, not only the image or inscription itself is taken into account, but also the color scheme. The consumer should have only positive associations. For example, the color red and its shades indicate action and, as you know,attract attention. But not everywhere its use is appropriate. Yellow is sunny and quite soft. This shade is often used for charity events, designing children's products. Blue is the color of the mind, which makes it ideal for technology companies, as well as for any kind of training course. Violet gamma is used for companies focused on creative activities.
This is just a brief description of what a brand name should look like. If you are still not entirely clear why so much attention is paid to this part of PR, then look at the logos of banks or mobile companies. You can be sure that even without accompanying explanations, you will accurately identify the name of each institution and brand.
