It's no secret that most of the articles on the Internet are written with sharpening for certain keywords. Their use serves several purposes, the most important of which is the promotion of the resource on the World Wide Web, the desire for the first lines in the results of the issuance of sites by search engines, and the attraction of a large number of visitors, mainly the target audience. However, before writing an article aimed at solving these problems, you need to know which keywords to use. In order to help copywriters and site owners in solving this issue, there are special services. One of the most popular and authoritative is Yandex Query Frequency, or Wordstat.yandex. How to use this tool with the greatest efficiency, we will tell in this article.
What is "Wordstat"?
Most webmasters in our country use the frequency of Yandex search queries to select keywords. What representsis this tool? This is a service that combines various kinds of word forms entered by users in the search bar. A person who is interested in the statistics of any query can enter any word here and find out the total number of impressions on the Internet. In addition, all key phrases in which this word was used and the frequency of requests for each of them will be presented.
Information is given for a specific word/phrase, their derivatives (in a different case, number, order, etc.), as well as for associative queries. That is, those that were used along with the word/phrase of interest to you. In order to see them, you need to go to the tab "What else people were looking for who were looking for …". This feature allows you to significantly expand the semantic core of the site (a set of words that have a specific theme and are used to write articles and promote on the Internet).
Structure of Wordstat.yandex
A resource is a line for entering words with tabs below it. The first one is called "According to". Here you can check the frequency of queries in Yandex for specific words or phrases. Tracking this data for a certain period (say, a month or a week) is also quite simple - you just need to use the "Impression History" section and select the desired period of time. Your attention will be presented with a graph of changes in the frequency of impressions of certain words/phrases.
In order to reduce the search area, there is a "By regions" tab. Atusing it, you can find out the frequency of requests in Yandex for the same words, but in a specific city / region. In addition, for the purpose of concretization, SEO-optimizers use the so-called operators. Let's see what they are and what they are.
Operators "Yandex. Wordstat"
Let's say for some keyword we are interested in a specific word form and its query frequency. "Yandex"-statistics gives us this phrase in different combinations. To fix it in the desired form, the "quotation marks" operator is used. Here's what it gives us (for the query "best bars"):
- before: the best bars in the world, in the best Moscow bars, etc.;
- now: best bars, best bars, best bars, etc.
Let's dwell briefly on other existing operators:
- "Exclamation mark" - is used to get the exact values of keywords, placed before each word. For example, !best !bars.
- The "minus" operator - excludes certain words from queries. For example, the best bars in Moscow.
- The "plus" operator - using it, Yandex query frequency can take into account prepositions and conjunctions in order to show query results only with their use. For example, +how to wash windows.
- "Parentheses" and "forward slash" - allow you to group several keywords in one query. For example, vouchers (buy | price | last minute). As a result, you will be able to receive information simultaneously on the following queries: "Where to buy tickets","Price of tours to Egypt", "Hot deals for May", etc.
Operators are actually very useful and have a significant impact on the results. So, for example, for the keyword "Buy a tea shop", the frequency of queries "Yandex" without an operator will be 2080 per month, and with the use of "Buy ! Tea shop" - only 67. To select keywords, be sure to consider these nuances, otherwise you risk stumbling into a large number of "dummy phrases".
Helpful advice
Besides Wordstat.yandex, there is another popular statistics service - Google Adwords. The frequency of Yandex requests may differ from the data obtained using the Google tool. Each of these systems has its own audience of users and, therefore, its own indicators. Therefore, in order to get the best results, it is recommended to check requests using both services, which are by far the largest used in our country.
Conclusion
In this article, we talked about what the Yandex query frequency is, how to find it for specific words and phrases, and how to get the most accurate and useful data on them. The correct selection of keywords is very important for promotion on the Internet and attracting visitors to your resource. That is why services such as "Yandex. Wordstat" are very popular amongSEO-optimizers, copywriters, advertisers and website owners.
