In this article we will talk about the corporate identity, give advice from eminent designers on the development of identity and show the logos of construction companies in pictures. We will also consider what the peculiarity is, where to begin the development and formation of a unique, individual visual image of the organization. In other words, what should be the logo of a construction company and how does it differ from other logos for other areas of activity? Let's try to find answers to these questions.
A properly designed corporate identity immediately gives us an idea of the essence of the presented company or organization, the nature and characteristics of its activities. In the case when a logo for a construction company is being developed, we should have a feeling of strength and stability. Therefore, you should pay attention to the followingrules:
- Using signs and symbols that are associated with stability and strength.
- The construction company logo should not be overloaded with all sorts of tools.
- It is better to choose a font that is as clean and readable as possible.
- The logo itself should be simple and memorable for the consumer.
- The logo should reflect the goals of the organization and its marketing goals.
- According to the design, the logo of a construction company should be moderately interesting and unusual in order to attract and retain the attention of potential customers.
As for the color scheme, it is recommended to use blue, yellow, dark shades of orange and red, as well as a tonal extension of black. It is these colors that are most often used in this area: from the uniform of workers, the corporate website and ending with the colors of construction equipment and machinery. Do not neglect this moment. After all, color plays a very important role when a logo for a construction company is being developed. Therefore, if you do not yet have your own corporate colors, then it is better to leave your choice on the above tones.
A designer who develops a corporate identity for a construction organization should take into account the following features:
1. visibility. A construction company logo is not just a pretty picture on a business card, letterhead, or work uniform. The visual symbol should convey information about the services and level of the company, its quality and style of work. He mustinspire confidence in potential customers.
2. Confidence. Use all graphic design techniques to subconsciously evoke this feeling in the consumer, such as: shapes that are close to a square, shades of blue, etc.
3. Uniqueness. The competition in this area is very high. At the moment, you can see a wide variety of company logos (photo attached) of the construction industry. Therefore, the task of the designer is to visually distinguish among all the company entrusted to him with the help of skillful manipulation of color, shape, various types of fonts and other means of graphic design.
These are the basics you need to know when designing a construction company logo.
